FAW held the Group and Hongqi Brand Annual Meeting, at which China FAW released a new brand identity. The logo features a lighter, sleeker flat design and incorporates the golden ratio. It is worth mentioning that the single blue design of the new brand logo is defined as "FAW Blue", which represents the blue of responsibility, blue of innovation and blue of wisdom of China FAW.

    The number "1" in the center of the logo represents China FAW's development vision of building a world-class automobile enterprise and the entrepreneurial spirit of pursuing the first. The main body of the logo is formed by the word "qi" in the shape of an eagle spreading its wings, symbolizing that China FAW is full of positive and progressive power.

    The wings of "Eagle" are abstracted into two letters E, representing Environment and Enjoy respectively, implying that China FAW is committed to green, low-carbon, energy saving and environmental protection, and provides users with "beautiful travel, beautiful life" services. The three corners represent people, products, and the environment, respectively, explaining that China FAW is user-centric, and continues to create products that are electrified, intelligent, connected, experience-driven, safe and healthy, and energy-saving and consumption-reducing.

    At the same time, the meeting also reviewed the development overview of China FAW and Hongqi brands in 2021, released the business performance of China FAW and Hongqi brands in 2021, and announced the work plans and goals of China FAW and Hongqi brands in 2022.

    In December 2021, the new Hongqi set a new monthly sales record with a monthly sales of more than 39,100 units. In 2021, the annual sales volume of Hongqi brand will exceed 300,000 units, a year-on-year increase of more than 50%. Among them, the annual sales volume of Hongqi H9 and Hongqi E-HS9 will exceed 40,000 units and 5,400 units. At the same time, on December 24, the number of new Hongqi brand owners officially exceeded 600,000.

    In 2022, China FAW is expected to sell 4.1 million complete vehicles, with an operating income of 770 billion yuan. It will take the development of "Red Flag" as the benchmark, take brand building as the guide, take users as the center, and take comprehensive innovation as the main line to build a good " "Four tough battles", and earnestly do a good job in nine key tasks such as "strengthening strategic management". At the same time, it was also revealed at the meeting that the Hongqi brand ceremony, which is held every two years, will be held before the Beijing Auto Show in 2022.