Recently, Dongfeng Nissan announced the second half plan of Nissan, Qichen and Infiniti. As the youngest of the three brands, Qichen returned to Dongfeng Nissan at the end of 2020 after four years of solo flight, shouldering the important task of brand rejuvenation and transformation.
Qichen brand will be launched in the second half of the year mainly from three aspects: product upgrading and rejuvenation, brand new energy transformation, and strengthening customer operation. It is noteworthy to start brand new energy transformation. We all know that Qichen is already in the process of electrification. How to understand the "new energy transformation" mentioned this time? We have learned from the official that "the new models released by Qichen in the future are new energy vehicles, and the cash fuel vehicles will continue to be sold".
Qichen will join hands with the popular summer movie IP "walking alone on the moon" to launch the moon exploration version of Qichen big v.
The Qichen big V lunar exploration version adopts an exclusive pull flower on the side of the car, which is more personalized. With the help of the exposure brought by the film's considerable box office, it may further promote the sales. At the same time, the 2023 Qichen big V will also meet with us soon, and there will be more surprises in the design and configuration.
Dongfeng Qichen plans to officially announce the transformation of brand new energy in the second half of the year, and will release a new energy concept vehicle, as well as the technical route and product plan.
In terms of customer service, Qichen, who focuses on the youth route, also has its own unique understanding.
Compared with the "Laohuang hotline", which is the first in the industry to direct customers to enterprise executives, an efficient solution has been recognized by many users. In the future, Qichen will continue to optimize and upgrade Qichen app online, launch the first owner conference of big V alliance offline, create a "circle" function, and constantly strengthen the social attributes of brands and products.
Under the leadership of a series of brand-new products, marketing and strategies, the younger Qichen will open a new chapter of development and bring considerable incremental performance to the brand. In the first half of the year, the total sales volume of the whole series of cars was 44685, and a phased victory was achieved.
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