In July, 122600 new cars were sold, with a year-on-year increase of 24%, achieving a year-on-year increase of more than 20% for two consecutive months.

On August 8, the latest sales data released by Geely Automobile Holding Co., Ltd. showed that since June, Geely has embarked on the channel of rapid volume increase, and the second half of the year has continued to make a good start.

The sales volume of 122600 vehicles in July also achieved the best sales volume in Geely's history. At the same time, since July, Geely's accumulated sales volume reached 736400 vehicles, which equaled the first half of the year affected by the epidemic and embarked on the development path of positive growth.

It is not difficult to find out from the composition of sales volume in these months. With the acceleration of Geely's energy diversification strategy, the penetration rate of new energy continues to increase, among which, the sales volume of Raytheon intelligent hybrid series vehicles exceeds 10000 units per month; New energy brands such as jikrypton, geometry and Ruilan have not only reached new sales records, but also experienced significant growth month on month, driving Geely's new energy sales and penetration to a new high.

What is more worth mentioning is that from the second half of this year, a series of new models of Geely will be put on the market. With the decentralization of CMA structure, the empowerment of Raytheon hybrid, the younger and more refined pure electric products, and the products from many mainstream market segments. With the improvement of Geely's technical strength and brand strength, the performance of many market segments is improving, and the warming of automobile consumption in the second half of this year, Geely Automobile will undoubtedly usher in the double growth and improvement of sales volume and brand.

Multi leg development, auspicious multi-faceted development

Geely's sales in July achieved the best sales breakthrough in July in history, which is the most true portrayal of Geely's multi leg development and diversified development. It is impossible for a brand to completely cover all market segments, such as cars, SUVs, pure electric vehicles, hybrid vehicles, high-end vehicles, including power replacement vehicles and even overseas ones. There are many customers waiting for Geely to explore in each market segment.

This is not difficult to find from the sales composition of Geely in July.

For example, in the new energy field, which constantly refreshes the market share of Geely's new energy, Geely has set up five major brands: Geely, geometry, Lingke, extreme krypton and Ruilan. In July, the sales volume reached 32030 vehicles, an increase of about 8% month on month. From January to July, the cumulative sales volume of new energy exceeded 140000, and it has entered the head camp of new energy vehicle enterprises.

Among them, in Geely's main hybrid market, Raytheon intelligent hybrid series models rely on the super value product power of "energy saving without performance degradation and performance without loss of intelligence". In July, the sales volume exceeded 10000 in a single month, with a month on month increase of more than 42%. Next, the group will further improve the layout of Raytheon intelligent hybrid products, strengthen the supply chain guarantee, and continue to promote the sales of Raytheon intelligent hybrid series.

In the pure electric field, the sales volume of geometric brand reached 13633 in July, with a month on month increase of more than 12%. From January to July, the accumulated sales volume of geometric brand reached 68114, with a year-on-year increase of 262.6%. Under the background of the development trend of new energy, geometric has found its own place in the fierce competitive market.

The brand-new trend technology brand jikrypton delivered 5022 vehicles in July, an increase of 16.7% over the previous month, and reached a new high in a single month, with a cumulative delivery of more than 30000 vehicles. Recently, more and more people have consulted the author about the orders placed by the extreme krypton. This is enough to show that the extreme krypton 001, which has been put on the market for one year, still has the heat of a brand-new model through the charm of foat.

In the field of power exchange, the sales volume of "power exchange light travel" Ruilan automobile in July was 5418, with a month on month increase of about 10%, achieving a month on month increase for five consecutive months. It also achieved a breakthrough in the cumulative sales volume of 22710 vehicles from January to July, becoming an important force to support the expansion of Geely's new energy camp and the increase in sales.

In July, the sales volume of Geely brand was 83553, with a year-on-year increase of 9.8%. Among them, the sales volume of China Star high-end series was 24061, accounting for 28.8% of the Geely brand, reaching a new high. The accumulated sales volume exceeded 410000, and the hot sales momentum was strong. In particular, China Star's flagship family sedan, Xingrui, sold 10629 cars in July, up 27.8% month on month, achieving three consecutive month on month growth. China Star continues to become the core pillar of Geely's brand image.

The sales volume of new high-end brand Lingke in July was 15007, with a month on month increase of 13.7%. At present, Lingke automobile is in the transition period of core products. For example, Lingke 01 has launched model year models and intelligent electric hybrid models, which are still in the sales climbing period. At the same time, 09 flagship models account for a high proportion of sales volume and are quite popular, which is conducive to promoting the overall brand image of Lingke.

In addition, the overseas market has also become an important support for Geely's sales. In July, the overseas export sales volume was 13167, with a year-on-year increase of 86.7%. Among them, Geely brand international business in the Asia Pacific region, terminal sales increased by 100% year-on-year; In Latin America, terminal sales increased by 192% year on year. In July, Geely Binyue also won the champion of SUV sales in the Russian market.

This year, Geely has continued to invest in high-quality products in Peru. In the first half of the year, the shipment volume in Peru increased by 154% year-on-year, and the terminal sales volume increased by 239% year-on-year. Not long ago, Geely international successfully signed a contract with Kazakhstan ORBIS auto, which was the first time Geely Automobile entered the Central Asian market. So far, Geely Automobile has covered 36 countries and 306 overseas sales and after-sales outlets.

Led by boyue L, new products are released centrally

In any market environment, new products are always the key to promote the hot sales of automobile enterprises and brands. For most automobile enterprises, the product cycle will determine the final market performance of the enterprise, and Geely is the same.

On August 5, the brand-new A-class flagship model fx11 of Geely brand was named boyue L, which officially transferred the CMA architecture technology of the 4.0 era to the model sequence of the 3.0 era. As the leader of Geely's last round of "good driving, good looking and smart" three good SUVs and independent SUVs, and the direct promoter of Geely's growth, the emergence of boyue L is a kind of inheritance and evolution, representing another leap in Geely's car manufacturing technology and strength in the intelligent era.

The new car will launch the Raytheon intelligent engine hi · f hybrid version and drive-e high-performance power version, and the Sanhao SUV will be upgraded to the new Sanhao intelligent SUV. After the launch, boyue L and Xingyue l will form a double flagship lineup of Geely's layout of the A-class SUV market, leading China's A-class SUV into the intelligent era.

In addition to boyue L, Geely's high powered smart SUV Binyue cool will also be launched in August. The new car adopts the new design concept of "energy explosion" and is equipped with the new Raytheon intelligent engine series 1.5td engine, which will continue to consolidate its role and position as a leader in the small SUV Market.

In addition, Geely icon chocolate and Jiaji l will soon enter the market. Similarly, in addition to the innovation and upgrading of the interior and exterior decoration, it is more important to replace the brand-new Raytheon intelligent engine series 1.5td engine, which has improved the power performance and fuel economy. These two products will also occupy a place in their respective individual market segments.

In the remaining five months of this year, Geely's brand not only has the continuous upsurge of the Chinese star series, including 2023 Xingrui models which have been launched, but also the Xingyue l hi · f oil and electric hybrid will continue to increase in volume, as well as the Dihao l hi · P super electric hybrid supported by Raytheon hybrid, the two products focusing on the youth market, Binrui cool \ Binyue cool, to consolidate the youth camp, and the boyue family built by boyue L, The product series under Geely brand has fully used the technology of the 4.0 era, and the further growth of sales is not a problem.

Geely's brand is an important support for Lingke brand. At present, 2023 pure fuel Lingke 01 has been listed, with a price of 179800-206800 yuan; At the same time, Lingke 01, which is equipped with lynk e-motive intelligent electric hybrid technology, has also been launched into the market, with a price of 181800-203800 yuan. Lingke Kaishan products have realized a new technology switch and achieved the same price of oil and electricity. It will launch a new attack on the joint venture brand in the second half of this year.

In addition, the mid-term modified products of Lingke 03 have also appeared, and the new car will also be equipped with a new 1.5td engine, which will divert the phenomenon that the sales volume was too concentrated on the 2.0td model in the past, and is expected to further expand the sales level of Lingke 03. Of course, 02, 03, 05 and other products will also fully join LinkedIn smart electric hybrid this year, and gradually introduce two smart electric hybrid products, oil electric hybrid and plug-in hybrid. Under the general trend of consumption upgrading, sales will continue to rise.

The next market trend of geometric automobile is also quite optimistic. In addition to the youth boutique SUV geometric e, which was launched shortly after its launch, the sales level of more than 4000 vehicles was achieved in the first month. In the future, the market heat of geometric e will continue to rise. With the increase of the demand for 100000 yuan high-quality pure trams, geometric e will move towards the monthly sales level of 5000, 8000 or even 10000 vehicles.

Next, geometric automobile will launch two new products, G6 and M6. The new products will adopt a brand-new front face and interior design, and will also be equipped with a digital cockpit developed based on Huawei Hongmeng system. After the degree of intelligence is upgraded, geometric automobile will take the fast lane of intelligent automobile and have the strength to enter the front-line camp of intelligent electric vehicles.

Of course, because of the free upgrade of 8155 smart cockpit system and smart Bluetooth key on July 11, and the launch of the new me version model, it has become a hot model in the field of smart electric vehicles again. In July, the large order has exceeded 10000, and this popularity will continue. At the same time, the new flagship MPV model jikrypton 009 has also appeared in the official map, which means that jikrypton will enter a new era from 001 to 001 and 009.

Driven by Geely's 4.0 technology, Geely, Lingke, geometry and extreme krypton, the four major mainstream brands, with the simultaneous development of new products, will undoubtedly boost Geely's sales and brand growth in the next five months of this year with the market warming.