Welcome to PKT Auto Parts!

Those who follow the trend prosper and those who innovate are strong

Publish Date: 2022.08.11

New energy and intellectualization have become an inevitable topic in the current automotive era, and innovation is the common pulse of this era.

On the evening of August 5, at Wanren beach in Beilun, Ningbo, Geely Automobile Group CEO Gan Jiayue (Forrest Gump) announced that Geely's new SUV model fx11 was officially named Boyue l with innovators as the core keyword, opening a new era of intelligent SUV innovation.

In recent years, intelligent competition has entered the deep water area. Whoever steps on the pulse of intelligent will win the development opportunity.

顺势者昌,革新者强

Six years ago, the SUV was in the ascendant. Geely took the lead in innovation and launched the "good-looking, easy to drive and smart" three good SUV boyue, which took the lead in the smart SUV market and became the leading product in the SUV market. Geely also led Geely to dominate the sales of its own brands for five consecutive years.

Six years later, hybrid has become an important force in the growth of the new energy market. Geely has maintained its strategic focus and renewed its innovation. With Raytheon intelligent hybrid, it has given boyue L more powerful intelligent SUV strength. Obviously, Geely is ready to present the best gift to its 12 million users.

If we say that following the trend can ensure that enterprises will not fall behind in the competition, we must use innovators to promote innovation and become market and industry leaders with innovative thinking and attitude in order to become real strong. Yes, those who follow the trend will prosper and those who innovate will be strong.

Starting from boyue L, you may see a more powerful Geely.

Inheritance + innovation is the strategic strength

From the country to the enterprise, the word "strategic determination" has been mentioned more and more. What is strategic determination? It refers to the strategic self-confidence, will and perseverance to achieve the strategic intention and strategic objectives under the complex situation.

As early as a few years ago, at the time of Geely's greatest glory, or at the time of Geely's strategic transformation from rapid development to high-quality development, the word "strategic determination" has always been accompanied by Geely's ups and downs. The most frequently said phrase is "lay a foundation, practice internal skills, and maintain strategic determination".

顺势者昌,革新者强

In fact, the tangle and discussion about the naming of fx11 should have been a puzzle for Geely some time ago, but the final breakthrough in naming it boyue L and putting it into the boyue family can be seen as the most direct manifestation of Geely's strategic determination. For Geely, even if the momentum of China Star is brilliant, Geely still has the strategic determination and inheritance.

Strictly speaking, this should be Geely's first decision to apply the word "inheritance" to the extreme. After all, there are still many Chinese head brands who are immersed in the freshness of the new name and choose to forget the inheritance of the product brand (they think that the past products have left a bad impression on consumers, which also confirms Geely's confidence in the past products).

Of course, the author does not mean that there is no inheritance of the GS / GL from the era of 2.0 to the era of 3.0, because compared with the upgrading from the era of 2.0 to the era of 3.0, the technology and intelligence carried by the era of 3.0 to 4.0, even the level of user groups and user satisfaction, and even the industry environment and trend have undergone subversive and revolutionary changes. However, external factors have not shaken Geely's continued adherence to its strategic original intention and strategic determination.

顺势者昌,革新者强

In 2015, Borui opened the era of Geely 3.0 high-quality cars. But in fact, the boyue launched in 2016 was the turning point that pushed Geely to 1.5 million vehicles and the first peak of self-determination. Entering the Geely 4.0 era of technology, although the Chinese star series accounts for nearly 30%, the high-end sequence positioning has determined that the products with absolute volume need to be matched by other players to open another turning point in the Geely 4.0 era.

It is boyue L.

From boyue, the turning point of the 3.0 era, to boyue L, another turning point of the 4.0 era, the same boyue is a completely different innovative product. It is a flower of product inheritance that spans a whole generation and falls on the fertile soil of Geely SUV. It is too rare for the Chinese automobile industry that is still moving towards maturity!

Taking a look at the global automobile market, such global classic automobile products as corolla and civic have also experienced more than ten generations. They do not change their names when they travel or sit. History has proven that the technology and product experience accumulated by generations of products and the users deposited are the most precious assets, which will undoubtedly continue to empower the latest generation of products. This is also the fundamental reason why the products that adhere to the inheritance can flourish for decades.

顺势者昌,革新者强

Geely, as the leading automobile enterprise of Chinese brands and the first batch of enterprises that have been involved in China's automobile industry, needs to continue this inheritance, accumulate from generation to generation, and create a series of products that belong to the Chinese people and have historical heritage.

At present, in Geely's system, the inheritance of 3.5 million cars of Dihao has become a climate, and Geely's latest Thor hi · x hybrid technology is also used. In the SUV field where the market is still hot, this important task is bound to fall on the shoulders of boyue.

Therefore, when Forrest Gump shouted "Hello, innovator" at the press conference of boyue L's global debut, it seemed that a slightly ordinary term was mixed with extraordinary and lofty values and meanings.

Six years ago, boyue was an innovator. At that time, it called out the "three good SUVs" which are good-looking, easy to drive and smart. In recent years, it has opened the competition of intelligent SUVs with intelligent innovation ("Hello boyue" intelligent voice to wake up the car machine), quality innovation (100 ° temperature difference challenge across North and South China, 100 ° challenge verification quality in Asia and Europe), and user co creation innovation (National naming, national pricing, and open-door manufacturing), As the leader of the SUV market, the grand occasion of "one car is hard to find" is vivid in our eyes. At present, it has won the favor of nearly 1.5 million users.

顺势者昌,革新者强

Today, boyue L has developed into a new three good intelligent SUV innovator with good safety, good intelligence and good energy conservation. The product integrates five intelligent technologies: Intelligent Architecture (CMA super matrix + geea2.0 evolvable intelligent electronic and electrical architecture), intelligent hybrid (Raytheon Zhiqing hi · x hybrid platform), intelligent driving (the first NOA Lane level automatic pilot system), intelligent space (Qualcomm 8155 digital cockpit, original surround emotional light curtain), and intelligent security (seven layer intelligent security identification circle), The top 10 intelligent technologies (the first Galaxy OS air, mobile phone app remote control, 13.2-inch central control vertical screen, aerospace and aluminum alloy crash beam, 10.25-inch digital liquid crystal meter, 178lx digital rhythmic LED headlamp, L2 level intelligent driving assistance, racing car brake system, 540 ° transparent chassis, and integrated boron steel thermoformed door ring) are all standard, which can be called the milestone work of China's intelligent SUV.

There is no doubt that this is the latest technology that Geely Automobile has been able to disclose at this level. As Forrest Gump said, give users the latest, most popular and best used intelligent new technologies, so that users can have the right to "love the new and hate the old" and share the dividends of scientific and technological progress. This also means that starting from boyue L, the rain and dew of technology will gradually spread to each series of Geely products, so that each series of products can realize the inheritance of technology and products.

Technology equity, Geely to the new

To be honest, whether it is innovation or subversion, this is the industry's common understanding of the development of the automobile industry. However, Forrest Gump understands that innovators must integrate knowledge and practice, and pursue a long-term goal. They must be able to shout out the strongest voice in their hearts. The support of their confidence is the practical achievement of numerous Geely engineers in promoting the technological growth in Geely 4.0 era.

Unlike the market for technology in the past, a number of traditional Chinese brands represented by Geely and the rising new car building forces are realizing technological equality and gradually regaining their voice on the stage of the global automobile industry.

Automobile has always been a technology driven industry. Some people may say that products sell well only after marketing is good, but this ignores one of the most fundamental factors, that is, "products are boats, marketing is sails, and word of mouth is the wind", which is often said in Geely's system. Whether it can run further in the vast sea and experience the rough waves of market competition, the most important thing is the product, and the core behind the product is technology.

顺势者昌,革新者强

CMA super matrix is one of the cores of the 4.0 era. Although every auto company is saying that it has a positive R & D platform and architecture, the strength of CMA architecture is unparalleled among all independent companies at present from the perspective of technical precipitation. With 90 years of experience, data and standards of luxury brand Volvo, this is not something that a car company can catch up with in three or five years. Just like why Toyota tnga has a strong structure and why tnga products sell better, there is no lack of this truth.

At present, the products born in CMA structure, including Volvo, have sold more than 1 million vehicles worldwide, of which the brand-new Lingke has sold 700000 vehicles in five years. It is very good to use Hukou and loyalty. Many car owners think that they can't return to other brands after driving Lingke. Don't forget that the price of Lingke is on the same level as that of Volkswagen and Toyota.

Even if the price of the Chinese star used in Geely is a little expensive, the terminal price is the same as that of the mainstream joint venture, and the accumulated sales volume has exceeded 410000 at present. This shows that users feel that it is worthwhile to spend the money to buy a Geely car with high quality and technical enjoyment that Volkswagen and Toyota can not afford.

There is no doubt that when Boyue l gets on the express train of CMA super matrix, even if the pre-sale price may be in the range of 140000-180000 yuan, Boyue l can smoothly enter the explosion camp.

顺势者昌,革新者强

Of course, Geely's technology is far more than CMA, including the "new generation intelligent hybrid" Raytheon hybrid that will be carried by the Boyue l this time, which will also enable Geely to take the fast train from technology to market. The 43.32% maximum thermal efficiency and over 40% fuel saving rate of the hybrid vehicle, the choice of pure electric mileage for multiple versions of the plug-in hybrid vehicle, and the ultra-low fuel consumption for power feeding are all the truest portrayals of the technical strength.

Raytheon hybrid is applied to Geely and Lingke brands respectively according to the diversified needs of different consumer groups. Geely's Raytheon Zhiqing hi · x intelligent hybrid tends to be more energy-saving and more comfortable, while Lingke's lynk e-motive Lingke intelligent hybrid creates the value of more energy-saving, more intelligent and more personalized for users.

Since the launch of Raytheon intelligent hybrid series models at the end of March this year, the sales volume has continued to rise. In July, the sales volume exceeded 10000, with a month on month increase of more than 42%. Xingyue l hi · F and Dihao l hi · P were widely praised after they were listed. Not only did the orders continue to exceed 10000, but also the terminals were hard to find.

The 01 em-f equipped with Lingke intelligent electric hybrid technology has been listed. The pricing strategy of the same price of oil and electricity will certainly make more consumers prefer to choose intelligent electric hybrid models, and finally promote Geely to usher in explosive growth in the hybrid field.

顺势者昌,革新者强

On the road of "going all-round to the new", in addition to attacking new technologies, Geely is also comprehensively transforming to new energy, rapidly developing to new intelligence, accelerating breakthroughs to new marketing digitization, and opening up a new market competition pattern.

Especially in the field of new energy, the whole link will be renewed and upgraded by focusing on hybrid, power exchange, methanol and popular geometric pure electricity. In the first seven months of this year, Geely's cumulative sales volume of new energy has exceeded 140000, and the sales volume in a single month has ranked the third among automobile enterprises. It is not a problem that Geely successfully exceeded 200000 in the whole year, which also means that Geely can steadily occupy the mainstream new energy Automobile Company camp.

Next, in the transformation of the new energy field, Lingke brand will focus on building E-dynamic technology brand. In 2022, four e-motive products will be launched, and by 2025, the whole line of Lingke will be electrified.

顺势者昌,革新者强

Geely will use "Raytheon hybrid", "China Star" and brand-new products to create "star products" with "Star Technology" to achieve a breakthrough in Geely's new and upward development. It is understood that Geely will launch a super electric hybrid version of Xingyue l hi ・ P with a pure electric endurance of 200km in the fourth quarter.

For the pure electric brand geometry, we will reshape its value and break the circle by creating more fashionable and lighter pure electric products with the attitude of "fashionable intelligent pure electric series brand". At present, the innovation of geometry E has begun to take shape, and the accumulated orders have exceeded ten thousand. In the future, we will cooperate with Huawei Hongmeng to create a "digital intelligence cockpit", which will further empower the development of geometry.

In addition, the fourth generation of Dihao alcohol electric hybrid car has been listed. At present, it is promoting its entry into the C-end market and popularizing alcohol electric clean energy. The sales volume of Ruilan cars has been rising steadily with the increase of power replacement. In the first seven months of this year, the accumulated sales volume exceeded 22000, becoming an important force to support the expansion of Geely's new energy a camp and the increase of sales, and strengthening Geely's system strength in the power replacement circuit.

Always hot, always young

At the beginning of this year, on the first day of the new year, Forrest Gump issued a New Year message entitled "release the glory of every auspicious person". With nearly 4000 words of articles, he has anchored the future direction of Geely Automobile from the spring of Chinese automobile to the efforts of Geely Automobile from the three levels of technical value, user value and cultural value.

This young man who rushed out from No. 1760 Jiangling road is leading Geely Automobile Group to comprehensively transform the business organization of Geely Automobile Group with the attitude of an innovator and a resolute spirit under the great changes of the times, release the glory of Geely people, create the strength of Chinese cars and achieve the pride of Chinese people. In the global debut of boyue L, Forrest Gump once again took "Hello, innovator" as the title to convey the innovator mission and strength of boyue L and strengthen the innovator gene in Geely's flowing blood.

顺势者昌,革新者强

The Gan family of the post-80s is compared to Forrest Gump because this favorite film image represents courage and long-term ism. During more than one year as CEO of Geely Automobile Group, he has made great achievements in promoting Geely Automobile Group's financial management, logistics improvement, process optimization, organizational transformation, procurement system construction, talent team construction, etc.

In the new aspect of the organization, we should follow the trend of software defining the automobile and separate the hardware and software. The intelligent software used to be a part of the configuration of each model. 10 model project teams means that there will be 10 teams to do the intelligent software part. Now, under the leadership of Forrest Gump, the software department is endowed with a more independent organization and authorization system by integrating resources, becoming a supplier of vehicle models. Geely's brands and models can be used, and different brands and models can be adapted differently.

Product development focuses on the two core processes of "product definition and user operation". Focusing on customer experience, boyue L's product definition and the next day's user conference are the most perfect interpretation of the two core processes. The senior management of the sales company said that they are now in closer contact with the Research Institute. The executives in charge of leading sales will contact the product R & D department every day, and the feedback of users is updated in real time.

The supply chain is a very important factor in the downward trend of the automobile enterprise market last year and this year. To a certain extent, the supply chain dominates the market and sales trend. Geely is also restricted by suppliers such as chips, wire harnesses and suspension. As Forrest Gump with procurement experience, he has established strategic cooperation with the original chip manufacturers at a new level of the supply chain, provided full value chain assistance to key suppliers, and gradually built a new ecosystem of safe, reliable and sustainable supply chain.

顺势者昌,革新者强

In this first show of boyue L, what the outside world can see is that Geely has joined more than ten core suppliers to boost its morale and platform, but what the outside world can not see is that Geely has connected all upstream and downstream resources of ecological chain enterprises, made overall planning and coordination, and closely combined the product development route of each component enterprise with the vehicle development needs, and realized synergy and win-win through mutual empowerment.

Including in the new aspect of talent, breaking the old rules, opening up the mind, and

+86-15958763640(whatsapp/wechat)

Free support line!

kamen@pktautoparts.top

Email Support!

Mon - Fri / 8:00 - 18:00

Working Days/Hours!