After a short period of industrial difficulties, Changan Automobile is rapidly catching up with the sales growth. In July, the sales volume of Chang'an Automobile Group exceeded 200000, the sales volume of Chang'an Chinese brand cars exceeded 150000, the sales volume of Chang'an Chinese brand passenger cars exceeded 120000, the sales volume of self owned brand new energy was 23400, and the overseas sales volume of self owned brand was 20800.

From January to July, Changan Automobile Group sold 1.3266 million vehicles, a year-on-year decrease of 3.78%; The sales volume of independent brands was 1.0591 million, a year-on-year decrease of 3.66%; The sales volume of self owned brand passenger cars was 757500, with a year-on-year increase of 0.44%; The overseas sales volume of independent brands was 125700, with a year-on-year increase of 65.51%; The sales volume of self owned brand new energy was 108300, with a year-on-year increase of 116.34%.

From the performance of last month, among the independent brands of Chang'an, except for the sales volume of Kaicheng brand products produced by Hebei Chang'an, other passenger cars continued to achieve double-digit growth. However, from the cumulative point of view, the Changan cs75 plus produced in Hefei showed a certain decline compared with last year, which is a signal that needs to be vigilant.

Fortunately, other models have successfully withstood the pressure of competition and achieved certain growth. Including from last month, Changan's new energy products began to be sold in large quantities, which to a certain extent made the sales volume of Changan's own brands stronger. In the next time, Changan new energy's product matrix is expected to further develop.

The position of fuel vehicles is consolidated

For any traditional automobile enterprise, it still needs to maintain its absolute dominance in the market share of fuel vehicles in the increasingly fierce trend of electrification. For a long time, Chang'an automobile has successfully established itself in the automobile market by virtue of the strategy of SUV + sedan, which is also an important weight for Chang'an automobile to have the strength to transform.

In July, the CS family of Changan Automobile sold 41425 vehicles, of which 21419 were cs75 series. 18507 cars were sold in the car series, of which 17755 were sold in the Yidong series. 26957 high-end uni series were sold, including 15645 uni-v. In addition, Changan Auchan sold 20050 vehicles and Kaicheng sold 12601 vehicles.

Today's cs75 series has become the top class product of independent SUV from the dark horse in the past. After 8 years, cs75 has sold 1.6 million vehicles. As the leading model of Chang'an Automobile, cs75, with its continuous iteration and rapid response capability, occupies a place in the SUV market that is constantly impacted by new energy.

In fact, the former head products, including Changan cs75 and Havel H6, have met the strong enemy of BYD song. BYD's success is not only in sales volume, but also in price, which breaks through the ceiling of fuel SUV. This has sounded an alarm for independent brands including Chang'an, and how to break through the traditional SUV in the new era.

Despite the impact of new energy vehicles, the strength of Changan Automobile in the field of fuel vehicles is still obvious to all. In addition to cs75, the results of escape movement in the car sector are still bright. Nowadays, among the autonomous cars, Yidong has successfully occupied the minds of consumers in the family sedan market, and at the same time, the joint venture brands with less than 100000 yuan are suffering.

The success of Yidong lies in Changan Automobile's early layout of cars and its adherence to Yidong product series. For the vast majority of independent brands, in the highly competitive market of cars, most of them do not layout car products, even if the layout is also in a hurry when frustrated. Therefore, the accumulated sales volume of 1.2 million vehicles of Yi kinetic energy is the good luck of the independent brand.

After Geely and Great Wall successively launched link and wey, Chang'an did not follow the trend to promote high-end brands, but carefully drew out the high-end uni series. In fact, uni series has become the signal of Chang'an's breakthrough in high-end, and its products and reputation have won high praise in the market.

So after the car product uni-v came out, it was no surprise that it became a new hot product. This result also shows that the independent brand high-end car is not without a market, but to meet the needs of consumers and create car products required by the market. In the future, uni-v will provide more growth momentum for Changan Automobile.

The fuel vehicle products of Chang'an automobile have become the counterpart of many independent brands in terms of design, power and configuration. This shows that the development of Changan Automobile in recent years has been recognized by more and more consumers and practitioners.

Under such a strong system force, Auchan automobile, a side brand of Chang'an Automobile, is also combining its own characteristics and constantly becoming the backbone of the traditional automobile market. The accumulated sales volume of Auchan X5 exceeded 200000 in 20 months after its listing, and the accumulated orders of Auchan Z6 exceeded 30000. Auchan has entered the mandatory list of 10 independent brands, and will be another strong automobile brand in the future.

New energy must be developed

Recently, Zhu Huarong, chairman of Chang'an Automobile Co., Ltd., believed that the automobile industry is upgrading from a traditional manufacturing industry to a science and technology intelligent industry. The opening of a new track has provided a rare opportunity for the Chinese automobile industry to run in parallel or even lead the world. In the next ten years, China will certainly produce world-class new energy vehicle brands.

The implication is that Changan Automobile is confident to become one of them. In fact, it is true that the new energy of Chang'an automobile was hidden. It was not until the new energy automobile market in China broke out that Chang'an Automobile showed its real strength and renovated its brand, products and technology.

In terms of brand, we launched the pure electric brand Chang'an deep blue and the new high-end intelligent electric vehicle brand avita. At the product level, Changan new energy Lumin was released; Deep blue sl03 launched three power models: pure electric, extended range version and hydrogen fuel cell version; Avita 11 and avita 011, a joint limited edition model, were officially launched on August 8.

According to the data, Changan new energy Lumin sold 7412 vehicles in July, and Benz e-star sold 10127 vehicles. After experiencing the supply chain crisis, Benben e-star quickly recovered and became a strong competitor of A00 level again. Lumin, with higher quality and price, also successfully stood out in the A00 level market.

On July 23, Chang'an Lumin's "first batch of ten thousand Lumin new delivery" ceremony was held in Guiyang Thermal Power Co., Ltd., and it was only more than one month since Chang'an Lumin was listed. Lumin's hot sales also prove that low-quality and low-cost cars are a way out in the field of A00 cars, and high-quality cars can also be recognized by the market.

Two days later, deep blue sl03, the first model of Changan deep blue brand under Changan Automobile, was officially launched, and the orders exceeded 10000 within 33 minutes after the launch. This new car also has very strong performance in design, intelligence, three electricity technology, operation and configuration, and has excellent competitiveness in the price range of about 200000 yuan.

For a long time, the middle end new energy vehicle market has been dominated by BYD. As a brand-new new energy brand under Chang'an Automobile, the appearance of deep blue sl03 can be said to be born in the sky, bringing a new storm to the whole new energy vehicle market, and also having the strength to compete with BYD.

Two days ago, avita technology, jointly created by Chang'an + Huawei + Ningde times, officially released the first emotional intelligent electric vehicle avita 11. A total of three models were launched, with a price of 349900-409900 yuan. In addition, avita 011, a co branded limited edition model, was also launched simultaneously, with a price of 600000 yuan.

From the perspective of product price and positioning, avita will be the most likely to become the strongest opponent of the new force of car manufacturing in the incubation of traditional car enterprises. However, due to avita's late entry into the market, it will face a relatively mature new energy vehicle market. For avita, it will take time for precipitation to release its sales.

However, for Chang'an Automobile, after further consolidating its position as a fuel vehicle, its layout in the field of new energy vehicles is becoming more and more perfect. And the competition in the future is the competition of electrification, which is also a big challenge for Chang'an Automobile, which is a late comer. Therefore, Lumin, dark blue and avita must make breakthroughs this year to lay the foundation for the next battle.,,