In November, the A-class car market showed a trend of narrowing the sales gap and accelerating the electrification. On the one hand, the sales volume of mainstream models is below 30000, and the gap between the top three "two escapes and one Qin" is only about 5000; On the other hand, with the help of electric vehicles, independent brands continue to occupy the places on the list.

In the opinion of the insiders, the independent brand can stand out in the A-class car market, first of all, the new energy layout is earlier, and the penetration rate is higher than that of joint ventures; Secondly, the supply chain is more flexible and perfect, and there are no problems at the supply side; Finally, the transformation and upgrading of electric intelligence have improved the comprehensive competitiveness.

After the "golden nine and silver ten", the performance of the automobile market was less than expected, and the decline of Class A vehicles was more than double digits. According to the data, 354000 Class A vehicles were sold in November, a year-on-year decrease of 21.4%. Industry insiders said that the overall pressure on the automobile market was obvious, and the release of consumption potential was less than expected, which also had a certain impact on Class A vehicles.

At the same time, the A-class car market shows a trend of narrowing the sales gap and accelerating the electrification. On the one hand, the sales volume of mainstream models is below 30000, and the gap between the top three "two escapes and one Qin" is only about 5000; On the other hand, with the help of electric vehicles, independent brands continue to occupy the places on the list.

Specifically, after being pulled down by Xuanyi and Qin PLUS last month, Lavida won the championship again in November by selling 28900 vehicles. The insiders said that "Double Sided" Lavida has undoubtedly improved the competitiveness of its products, brought more choices to consumers, and now it has begun to show its power.

As a subsidiary of SAIC Volkswagen, Lingdu finally broke out in November after a long dormancy, with a cumulative sales of 12800 vehicles, successfully ranking the ninth on the list and becoming the only model in the list to achieve double upgrading on the same month on month basis. In addition, as the only pure electric "seedling" of Volkswagen in the A-class car market, the sales volume of ID. 3 hit the bottom and increased to 3542, which was the third highest in the year.

As the first product practice of FAW Volkswagen in implementing the "price value" strategy, the new Sagitar and Bora have very different destinies. Among them, Sagitar was able to stabilize the situation, maintaining the fifth place on the list with a score of 17400 vehicles; In contrast, Bora has dropped by about 30% on a month on month basis, and has already fallen out of the list.

The declining trend of Sagitar and Bora is a microcosm of the poor performance of the overall FAW-VW market. According to the data of the Passenger Transport Association, in November, FAW-VW's retail volume was only 116600, lower than that of BYD and Geely, and its market share fell to 7.1%.

Source of pictures of security S: official website screenshot

In contrast, independent brands have made further progress and continued to highlight their performance in new energy and fuel vehicles. Among them, Qin PLUS sold 25500 vehicles, ranking second, proving the feasibility of pure electric and hybrid power going hand in hand. Egan S passed the test all the way. It sold 15300 vehicles in November, an increase of 5.62% month on month, and entered the sixth place on the list.

In terms of fuel vehicles, Mingjue 5 and Geely Xingrui were eye-catching, with sales of 14700 and 12800 respectively, ranking seventh and tenth in the list. Their cumulative sales in the year exceeded 100000, helping their own brands to seize the market share of Class A vehicles.

As we all know, as an entry-level sedan, Class A cars are more easily accepted by consumers due to their low prices, and also become a competitive place for automobile manufacturers. Therefore, the competition for Class A cars needs to consider more comprehensive factors, including appearance, cost performance, economy, etc. In this context, how can independent brands continue to conquer the A-class car market?

In the opinion of the insiders, the independent brand can stand out in the A-class car market, first of all, the new energy layout is earlier, and the penetration rate is higher than that of joint ventures; Secondly, the supply chain is more flexible and perfect, and there are no problems at the supply side; Finally, the transformation and upgrading of electric intelligence have improved the comprehensive competitiveness.

In terms of Japanese brands, November's performance is hardly optimistic. Among them, although Xuanyi is firmly in the third place, its sales volume is only 24400, the second lowest in the year, with a month on month drop of more than 30%. Although the cumulative sales volume of nearly 400000 vehicles in the year is still dominant, whether Xuanyi, which is at the end of the product cycle, can continue its strong performance next year has become a widespread concern in the industry.

In addition, Carola and Leiling sold 21600 and 14500 vehicles respectively, ranking fourth and eighth on the list, with the former decreasing more than 20% month on month. However, Toyota's electric offensive may bring about a turnaround. According to media reports, Toyota may adjust its electrification strategy and announce and introduce its plan to its core suppliers early next year, with the aim of narrowing the gap between Toyota and industry leaders in terms of product price and performance as soon as possible.

It is worth noting that the 11th generation Civic HATCHBACK will be launched soon, and its space and power performance will be improved, which is expected to make waves in the A-class car market. When the new Corolla, Leiling and Xuanyi will appear, and whether the high light performance can continue in the future, is undoubtedly worth looking forward to.