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April A-Class Car: Qin PLUS Wins Double Material Champion Ford "Double Happiness" Returns to Zero

Publish Date: 2023.05.23

  After experiencing a double-digit decline in the first quarter, the A-class car market experienced a strong rebound in April. Data shows that in April, the cumulative sales of A-class cars were 334000, a year-on-year increase of 27.7%. Industry insiders believe that this is mainly due to a lower base in the same period last year. Among mainstream models, except for the Xuan Yi and Lei Ling, all other models have achieved significant growth, with the Aion S and Weilang increasing by nearly five times.

  

  4月A级车:秦PLUS获双料冠军 福特

  

  Overall, the A-class car market is showing a development trend of "electricity in and fuel out". In the field of new energy, independent brand new stars are rising, BYD Qin PLUS is coming from behind, GAC Aian S is firmly in the top five on the list, and SAIC MG MULAN is steadily selling over 10000 vehicles per month; In terms of joint venture brands, the new Xuan Yi and Lei Ling, as well as the upcoming new Corolla, place greater emphasis on hybrid models, all of which confirm the unstoppable development trend of new energy vehicles.

  

  On the other hand, in the field of fuel vehicles, mainstream models such as Lavida and Civic are no longer as brave as before, and their market share is constantly being eroded; Moreover, the sales of previously dominant models such as the Ford "Double Ford" and Buick Excelle have quietly returned to zero, not only making people marvel at the fading of heroes.

  

  In terms of vehicle models, Qin PLUS once again broke out in April, winning the A-class car market with over 40000 units, which also made it the cumulative sales champion in the first four months of the segmented market. Since entering 2023, the sales of Qin PLUS have been continuously increasing, especially with the launch of the Qin PLUS DM-I 2023 champion model, which has lowered the threshold to within 100000 yuan, helping it move towards the "top selling of all categories of sedans" and achieving a transformation from a catcher to a leader in the sedan market. In addition, the Aian S ranked fourth on the list with a year-on-year increase of 494.62% to 15000 vehicles, which is also the mainstream model with the largest year-on-year growth.

  

  4月A级车:秦PLUS获双料冠军 福特

  

  Qin PLUS DM-i 2023 Champion Edition Enterprise Image Supply

  

  However, the performance of the Changan brand in the A-class car market is quite surprising, with the Yidong PLUS emerging as a new force, occupying fifth place on the list with a record of 17900 vehicles; On the contrary, Changan UNI-V only sold over 5000 vehicles, falling out of the top 20 on the list. Recently, Chang'an and Geely have signed a strategic agreement, which will focus on strategic cooperation in industries such as new energy, intelligence, new energy power, overseas expansion, and transportation. This is undoubtedly good news for Chang'an.

  

  In contrast, the performance of Volkswagen brands is uneven. In terms of SAIC Volkswagen, the Lavida sold 26700 vehicles in April, achieving a double increase in the same month and returning to the top spot from sixth place on the list last month. In the current era of the prevalence of new energy, Lavida, which relies entirely on gasoline vehicles to dominate the world, still shows good product competitiveness. In addition, the performance of the pure electric vehicle ID.3 is impressive, with monthly sales exceeding 2000 units, a year-on-year increase of nearly 7 times.

  

  On the other hand, FAW Volkswagen has struggled to improve in the A-class car market, with Bora still able to stabilize the situation, selling 14500 vehicles in April, ranking seventh on the list. However, a decrease of 14.12% month on month also shows a certain decline; Sagitar's performance was even worse, with sales of less than ten thousand vehicles that month and a double-digit decline compared to the same month.

  

  In fact, FAW Volkswagen has previously experimented with electrification in the A-class car market, launching pure electric models such as the Bora and Golf. However, due to non pure electric platforms, low intelligence, and a lack of core competitiveness, the presence of the two has always been low, and they are currently difficult to find on the official website.

  

  Japanese brands are exactly the same as Volkswagen, with the sales of 24000 and 13700 units for the Xuan Yi and Lei Ling respectively, a year-on-year decrease of 0.5% and 17.45%, ranking third and ninth on the list. This is also the only mainstream model with a year-on-year decrease. In the eyes of industry insiders, although the two have improved in hybrid technology, consumers are still in a wait-and-see state, and it remains to be seen whether they can return to the right track in the future. In addition, Corolla maintained stable performance, selling 17000 vehicles in April, ranking sixth on the list. On May 21st, the new Corolla will be launched soon, and the new car will be the same as the Leiling, both equipped with Toyota's fifth generation intelligent electric hybrid dual engine system.

  

  It is worth mentioning that two models from American brands have once again entered the list after several months, with Buick Weilang selling 14200 units, a year-on-year increase of more than four times, ranking eighth on the list; Chevrolet Cruze sold 12800 vehicles, achieving double growth compared to the same period last month, ranking last on the list. Driven by the two models, SAIC General Motors sold 80000 vehicles in April, a year-on-year increase of 235.73%.

  

  On the other hand, since October last year, Ford's "Double Happiness" sales data has no longer been released, and now Fox has also followed the same path. From the monthly sales of over 30000 vehicles at the high light moment to the sales data returning to zero, the significant gap between Ford's "Double Happiness" and Ford's "Double Happiness" is regrettable. This also indicates that the Matthew effect in the automotive industry is becoming increasingly evident, and some joint venture brands that cannot keep up with the pace have no foothold in some niche markets. It is worth paying attention to whether this situation will spread to the entire brand.

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