"In China, new forces and traditional forces have officially drawn a magnificent dividing line, and the previous new forces no longer count."

　　The 2024 Beijing Auto Show is currently underway. Zhou Xian, Deputy General Manager of SAIC GM Wuling Product Marketing Center, sighed, "In China, new forces and traditional forces have officially drawn a magnificent dividing line, and the old new forces no longer count."

　　Zhou Xian stated that in the past, "new" mainly referred to "new brands, new energy, and new technologies", while now "new" refers to "automotive brands that have the voice in traffic, sales status, and technological barriers." In his view, this year's Beijing Auto Show, in addition to the above, will also focus on the design style and human vehicle ecology, including those that are close to the scene, the integration of cars into life, and the increasing intelligence of products in daily life.

　　SAIC GM Wuling Zhou Xian: The old new forces don't count anymore

　　Image source: SAIC GM Wuling Zhou Yin Weibo

　　Another obvious feature of this year's Beijing Auto Show is being a big shot. Under the instigation of Xiaomi founder Lei Jun and 360 founder Zhou Hongyi, the traffic of the entire exhibition hall has tilted towards these two individuals. Especially the traffic of Lei Jun exceeded that of various celebrities on the platform for car companies.

　　Xiaomi Motors has also become one of the few Chinese car brands that needs to queue up for entry. It should be noted that previously, only ultra luxury brands such as Aston Martin and Ferrari had a limit on the number of visitors.

　　Obviously, with the entry of Xiaomi and Lei Jun, the traditional marketing model of the automotive industry is being overturned. The promotion of the brand and traffic through live streaming by the leader is becoming the norm. Everyone wants to become a Lei Jun, but there is only one Lei Jun.

　　The competition in the automotive market is becoming increasingly fierce, which is a consensus in the industry. A netizen left a message saying, "This year to next year is a big battle, and starting next year is a big acquisition. Many car companies are about to die."