The year-on-year decline was 12.1%, and the month on month decline was 31.9%, which is the performance of the passenger car retail market in January.
Specifically in the segmented market of new energy passenger vehicles, although the sales volume of 744000 vehicles increased by 10.5% year-on-year, it decreased by 42.9% month on month.
According to the data released by the China Association of Automobile Manufacturers, the performance of the car market in January was not ideal.
The most sensitive to data fluctuations, apart from car companies, are undoubtedly the frontline salespeople.
Among the more than ten brands surveyed, without exception, the salary of car company sales is composed of base salary and sales commission, and personal sales volume has become an important indicator for measuring compensation.
However, with more brands entering the market and the fierce bombardment of price wars, the job dividends of car sales are gradually diminishing.
On the one hand, with the increasing number of brands and mature market, most consumers compare prices when buying a car. In this context, sales need to pay more costs and energy to retain customers.
Is there any other brand to look at? "Is a question that every car salesperson will carefully ask.
How to retain customers and sell cars? "Is a question that every car salesperson must face.
On the other hand, under the price war of meat grinders, 2025 is undoubtedly another year of life and death. To survive in the cruel market, cost reduction and efficiency improvement are almost the necessary steps for various brands.
However, when higher-level policies penetrate through the hierarchical personnel structure and reach the lowest level, slogans and goals become concrete data and indicators, mercilessly pressing on the shoulders of every salesperson.
At least 60 valid phone calls per day, 2 test drive targets, monthly increased sales tasks, and a detailed and graded institutionalized evaluation system, as well as a personal evaluation system every month or two, also make car sales anxious and busy with various data, until they are exhausted in the two o'clock and one line life.
New energy sales generate a monthly income of ten to twenty thousand yuan?
When the brand first came out, it was basically easy to get one or two thousand yuan (in sales), especially when Jike 001 first came out in 2021, sales were all closed eyed
Last August, Lin Peng, a salesperson who had just entered the industry, did not catch up with the brand's bestseller. In casual conversations with his old colleagues, he reminisced about the wonderful time he had never met before.
If it were the first two years, I wouldn't have been so busy and my salary would have been higher. This year, my salary has been lower and I'm busy again
Just took office, due to a shortage of manpower and leadership decision-making issues, Lin Peng worked for a long time, from 9:30 am to 10 pm.
Nevertheless, Lin Peng's working hours are very saturated. Firstly, there is the telephone indicator. According to brand regulations, sales need to complete 60 telephone connection tasks per day, with a connection time of no less than 15 seconds. Next is the test drive order. If it cannot be completed, a PIP (Performance Improvement Plan) needs to be signed to prepare for future termination.