On September 8, data released by the Passenger Vehicle Market Information Federation showed that the sales volume of new energy vehicles in August showed a strong momentum of growth, with the wholesale sales volume exceeding 100,000 units, up 43.7% year-on-year and 23.9% month-on-month. Wholesale sales of pure electric vehicles reached 82,500 units, up 45 per cent year on year, both Posting their strongest positive growth this year.

        It is worth noting that both ends of the electric vehicle trend were evident in August, with sales of 25,000 A00 class cars and sales of high-end pure electric vehicles also continued to rise, including tesla Model 3 sales of 11,800 units in August, an increase of 7.2% from July sales of 11,000 units.

       By analyzing this change, it can be concluded that new-energy vehicles, represented by pure electric vehicles, are being accepted by more consumers regardless of policies. Among them, electric vehicles of A00 class mostly sink to the second and third tier markets, which means that more and more consumers are aware of the low use cost of electric vehicles and have huge advantages in urban transportation. The continued growth of the high-end pure electric vehicle market means that this field is attracting more consumers by virtue of its "mobile intelligent platform" attributes, including intelligence, automation, network connectivity, and excellent driving and control experience.

       This is especially true of Tesla's Model 3, which has been in high demand in China since the company began full delivery of its homegrown Model 3 in January 2020. Tesla sold nearly 71,000 Model 3 cars in China in 2020, making it the most popular electric car in the country, according to the Federation of Passenger Associations.

       That's largely because the Model 3's OTA in-flight upgrades, Autopilot, and remote diagnostics have revolutionized the core competitiveness of electric vehicles, giving consumers an early taste of the technology that defines a car in software. With the help of technology, the Model 3 will be constantly updated and even fully autonomous eventually. This completely upended the experience of using a petrol-powered car has attracted a large number of consumers.

      The Model 3 has done well in the used-car market as well as in the new-car market. Earlier, the China Association of Automobile Dealers released a one-year guarantee rate for new energy vehicles, with the Model 3 ranking first with a performance of 93.8 percent. In overseas markets, a new study on used car depreciation by auto search engine iSeeCars shows that the Tesla Model 3 has a 10.2% depreciation rate and a nearly 90% retention rate after three years of use, meaning that if a Model 3 is purchased for 270,000 yuan, it can still sell for 240,000 yuan after three years of use.

       New car sales and used car preservation rate can best reflect the market acceptance of a car. Brand power and product quality are all taken into account, which directly reflect the market's comprehensive evaluation of the product. Such a high insurance rate even exceeds the luxury fuel cars of the same grade, which breaks the curse of non-hedging of electric cars, reflects the confidence of the market and consumers on Model 3, and also provides a reassuring pill for car owners, which has a huge effect on promoting sales.

      New energy vehicles are the general trend. For electric vehicles to win the recognition of the market and consumers, it must rely on the powerful product strength beyond the fuel vehicles rather than the power of policies. The Model 3 with such strength will help Tesla to take the lead in the fierce competition.