Although the sudden epidemic at the beginning of the year put the entire domestic passenger car market into a frozen state for a time, as strong demand was gradually released in the second half of the year, the annual auto market sales did not show a significant decline year-on-year. As of November , The cumulative sales of the domestic passenger car market successfully exceeded 17 million, and the year-on-year decline narrowed to 8.3%. The Federation of Passenger Vehicles predicts that the passenger car reduction for 2020 is expected to be within 1.4 million, a year-on-year decrease of about 7% .

       Among them, the new energy vehicle market has achieved rapid growth in sales near the end of the year, and is expected to become a market segment with a positive year-on-year growth rate in the domestic auto market for 2020. From the brand point of view, after Tesla's domestically produced Model 3 has been selling well, new car brands including Weilai, Xiaopeng, Ideal and other new car brands have achieved new high deliveries this year, which has become an important force in promoting the sales of new energy vehicles this year.

       Looking back on the market development in the past year, the new car brand camp has a prominent head gathering effect. The first echelon composed of Weilai, Xiaopeng, and Ideal has all achieved IPOs in the United States, and the gross profit margin and cash flow conditions have also continued to improve. There are still variables in the echelon situation. Some brands have not yet stepped out of the danger zone and their future is uncertain. On the other hand, since the beginning of this year, the traditional car brand "national team" has successively launched new high-end brands in the new energy vehicle market, making this new energy market, which is still small in total, about to stage a new round of war in 2021.

With the increase in deliveries, new car manufacturers are gradually on track

       As a new car company that was born recently, compared with the past, it burned money and expanded, creating various kinds of opposition topics such as eyeballs. Since this year, brands including Bojun, Qiantu, and Byton have successively caused various financial problems. "Dream Broken Leaving", after experiencing countless pits, most of the remaining new car companies who are lucky enough to survive have left the danger zone. Starting from the second half of this year, more and more brands have continued to improve their business indicators. To a certain extent, it also shows that in the field of smart cars, new cars + new energy are the breakthrough point, which has been recognized by more and more consumers.

        The first to be successful is the mid-to-high-end market. Since the beginning of this year, under the influence of the sharp decline in domestic new energy market subsidies, the shrinking B-end demand, and the catfish effect caused by the hot sales of domestic Model 3, the new car brand that focuses on the C-end high-end market We are ushering in an unprecedented development opportunity. Among them, the three new energy brands focusing on the mid-to-high-end market, Weilai, Xiaopeng, and Ideal, benefited from the continued strength of the luxury car market this year, as well as the gradual investment in vehicle intelligent networking and service and marketing innovation. Recognized, this year's deliveries have achieved substantial growth.

       According to data, Weilai Automobile delivered 36,721 vehicles from January to November this year, a year-on-year increase of 111.1%; Xiaopeng Automobile delivered 21,341 vehicles from January to November, a year-on-year increase of 87%; the ideal car delivered in December last year In the first 11 months of this year, a total of 26,498 vehicles have been delivered. From the perspective of market share, based on the monthly sales in November, Weilai, Ideal, and Xiaopeng have accounted for nearly 65% ​​of the total sales of the newly built car camp. The first echelon leading the market.

       Compared with the top brands, the second-tier camp represented by Nezha, Weimar, and Lingpao, although the delivery volume and capital scale cannot be compared with the first echelon after a successful IPO, most of them have found their own way of survival. At the same time, the capital level is also continuing to advance, and brands such as Tianji and Ai Chi continue to walk cautiously by feeling the stones, and there are still uncontrollable unknown difficulties to overcome.

       It is worth mentioning that since this year, traditional car companies have also begun to launch new brands and deploy high-end new energy markets. Among them, there are many "national teams" such as SAIC, Dongfeng, and Changan. Based on the years of car manufacturing experience of traditional car companies, The “new forces” born in traditional car companies may have more experience in their products. After abandoning the 4S store distribution model and embracing new retail and new services, they will become a powerful force that cannot be ignored in the new energy high-end market next year.

Radical goals undiminished

         Although the new energy market is generally hot, it is still a practical problem that the total market share is still small. According to the statistics of the Passenger Association, the sales of new energy in domestic passenger vehicles from January to October accounted for only 5.5%. In a market with huge potential in the future, most new car companies have not chosen to develop steadily, and still have aggressive goals.

         Among them, under the background that intelligent network and autonomous driving are the major trends of future automobile development and have gradually gained consensus, new forces that have occupied a certain leading position are still actively deploying and investing heavily in the field of intelligent network and autonomous driving , Trying to build core competitiveness and further expand the market.

        After the successful IPO of the first-tier teams, raising funds is no longer a problem. In December of this year alone, news of additional issuance and financing of three car companies, Weilai, Xiaopeng, and Ideal, has appeared. Among them, Weilai Automobile issued 68 million shares at a price of 39 US dollars per share, and the maximum raiseable amount was US$3.05 billion; Xiaopeng Motors issued additional shares. 48 million shares, US$45 per share, with a total fund-raising of US$2.16 billion; Ideal Auto issued additional 47 million shares, US$29 per share, with a total fund-raising of US$1.56 billion.

        In terms of capital use, in addition to continuing to expand the market, new product development and autonomous driving are the three key investment areas. Judging from the currently known news, NIO is accelerating the development of the second-generation technology platform NT2.0. The core is to build an industry-leading mass-production autonomous driving system; ideally, it also chooses to increase the development of autonomous driving technology and solutions. In addition, It will also invest in the research and development of pure electric platforms and models.

       Xiaopeng Motors has become more confident on the road of autonomous driving technology. In November, it announced the next-generation autonomous driving architecture information and announced that it would be the first to launch the world's first mass-produced smart car equipped with lidar. He Xiaopeng then said in a "space-fighting" with Tesla CEO Elon Musk: "Starting next year, you must be prepared to be beaten by us for autonomous driving in China."

        In the second-tier camp, there is also no shortage of ambitious brands. Recently, in the new "5-year plan" in the internal letter, Zhu Jiangming, chairman of Leap Motor, proposed that Leap Motor should enter the new power TOP 3 in 2023 and win domestic market in 2025. The new energy vehicle market has a target of 10% market share. Recently, this once marginalized brand has become more popular with the launch of the second model T03 this year. It has not only acquired Fujian New Fuda Motors Obtained qualifications, and also released the third new car C11 price and configuration information.