In the Chinese auto market, there is a model whose sales have been tepid. If you say that it has poor sales, it has a place in third- and fourth-tier cities or rural areas. If you say that its sales are good, it is waiting for the first-line The city is hard to find.

　　It is a pickup truck.

　　Pickup, the transliteration of Pickup, also known as sedan, is a light-duty truck with a roofless cargo box at the rear of the cab, and the side panel of the cargo box is connected with the cab as a whole. It also looks like a car in front and has a cargo box in the back. Passenger and cargo vehicles. It not only has the comfort of a car, but also has strong power, and at the same time has a strong cargo capacity and SUV-like passing ability.

　　Foreign pickup

　　In the United States, pickup trucks have a long history, and their production and sales are on par with local cars. Relevant information shows that the sudden emergence of pickup trucks in the United States was in the late 1980s and early 1990s. During that time period, the generation born after the war began to enter the heyday of consumption. They pursued the freedom of personality, and pickup became their only choice. In addition, many American stars often drove pickup trucks to sway the market. Many Americans drove Pikcars on weekends on vacations such as RVs and yachts. The most popular gift for many American college students is pickup trucks.

　　Bush driving a pickup truck

　　Correspondingly, major U.S. automobile manufacturers have continuously upgraded and improved pickup trucks based on consumers’ consumption concepts, making them not only as comfortable as a car, but also with good trafficability for large SUVs, as a traction for motorhomes and private yachts. Vehicles are excellent choices. In this context, pickup trucks have naturally become popular in the United States. Moreover, American pickup trucks are also a typical representative of muscle power vehicles. Compared with the smaller pickup trucks in Asia, American pickup trucks are quite eye-catching in terms of size and displacement.

　　The most important thing is that the United States has never imposed any restrictions on pickup trucks. They believe that pickup trucks have the same road use rights as ordinary cars. According to statistics, in the monthly and even annual sales rankings in the United States, the best-selling models are pickup trucks. Among them, the Ford F150 always dominates the list, and the status of the "second in the millennium" has long been occupied by Chevrolet Silverado.

　　Talking about Chinese pickup trucks

　　Pickup trucks are very popular in the United States, but they are not satisfactory in China.

　　The history of pickup trucks in China can be traced back to the 1990s. The earliest pickup truck in China came from Japan, Toyota Hilux.

　　Because the earliest pickup trucks were imported from Japan, we will inevitably be influenced by Japanese consumerism. Therefore, the impression of Chinese consumers on pickup trucks has always been the appearance of Japanese pickup trucks, which is just a tool truck, which has not been greatly changed. Up to now, the most common pickup truck in my country is still a two-row pickup.

　　In the early 1990s, domestic manufacturers such as Great Wall were the first to produce pickup trucks. Although they developed relatively fast, they were generally subject to various policy restrictions. Pickup trucks in my country’s automobile market only accounted for both output and sales. The auto market has less than 5% of the market, far less than other models.

　　What caused the pickup trucks to be tepid in China?

　　Reason 1: Consumption concept

　　In second- and third-tier cities, or rural areas, if you want to buy a car that can pull goods, you will basically choose cheaper micro-surfaces, tractors, etc., and minivans have replaced pickup trucks to a certain extent. And if you spend a little more money, more sedan will come into view, because compared to cars, pickup trucks seem a bit cheaper. In addition, the state's support for mini-vehicles to the countryside and subsidies for car purchases have made the micro-vehicle one of the largest models in the rural market.

　　Reason 2: Policy rejection

　　In the first-tier cities in China, pickup trucks are listed as trucks, and pickup trucks are restricted on many road sections. In the auto product catalog promulgated by my country's Economic and Trade Commission, the code name of pickup trucks is prefixed with 1, which belongs to the serial number of trucks. So in big cities, pickup has become an unpopular character, and there is almost nowhere to stay in the city.

　　The U.S. market is advancing with the times

　　In the American automobile market, although pickup trucks are best-selling models, they have never stopped their electrification. Many manufacturers have launched electric pickup trucks to keep up with the times.

　　Ford F-150 Lightning

　　Just last week, the Ford F-150 Lightning, which was just tested by US President Biden, is a good example. Although the F series occupies the throne of market sales all the year round, the pace of electrification has not stopped.

　　F-150 Lightning comes standard with dual motors and a four-wheel drive system, with a maximum power of 563 horsepower and a maximum peak torque of 1,050 Nm. With an extended battery pack, the acceleration time of 0-96 km/h can run to about 4 seconds. In addition, the new car uses a new frame made of the strongest steel ever made by F-150. It has a high-strength military-grade aluminum alloy body that can support a maximum payload of up to 907 kg (2,000 lb) and up to 4.5 tons (10,000 lb). The maximum towing capacity.

　　In terms of battery life, the new car provides a standard battery pack with a range of 370 kilometers and an extended battery pack with a range of 482 kilometers. In terms of charging, it takes 10 hours to charge the power from 15% to 100% using a household charging pile, and 41 minutes to charge the 150-kilowatt DC fast charge from 15% to 80%. Because it is an electric car, the F-150 Lightning naturally has an extra front trunk with a capacity of 400 liters. At the same time, the four power sockets inside can also supply power for a variety of electrical equipment.

　　More fiercely, with Ford's intelligent power system, F-150 Lightning can provide power to the whole house during a power outage, providing up to 3 days of whole house power; if power is distributed on demand, it can provide up to 10 days of whole house powered by.

　　Rivian R1T

　　Rivian is also a new-born electric car brand in the United States. It was established in 2009 and is mainly engaged in automobiles and automobile products, and provides related services. The company has factories in Plymouth, San Jose and the United Kingdom, and has received investment from Amazon. In 2017, Rivian began to focus on building pure electric SUVs and pickups.

　　The four wheels of Rivian R1T have individual 197 horsepower electric motors. The overall maximum power of the entire system is 788 horsepower, and the peak torque reaches a terrifying 1,400 Nm. The performance version of the 100 km acceleration will be less than 3 seconds, and the maximum cruising range is also Up to 644 kilometers.

　　Since the front of the car does not need to be installed with an engine, the engine compartment of the front of the car also has a considerable storage space. At the same time, the R1T's rear bucket is equipped with three Type-C ports, a power jack and an air pump, which greatly enhances its use.

　　Tesla Cybertruck

　　The number of Tesla Cybertruck electric pickup trucks has exceeded one million, and it can be said that it has become Tesla's most train type. Before Tesla, there was no car company that dared to make pickup trucks like this. It is precisely because of the eclectic style of Cybertruck that the car has attracted the attention of fans all over the world before it went on sale.

　　Recent statistics show that Tesla Cybertruck electric pickup trucks have been booked in more than one million, and it can be said that it has become Tesla's most train type. At present, the Tesla Cybertruck pickup has a reservation deposit of 1,000 yuan on the Tesla China official website. The selection will be completed before mass production at the end of this year.

　　Why did Tesla build pickup trucks? The answer to this question is simple, it is market share. Although Tesla's influence has spread all over the world, the main battlefield is still in the North American market. As a newcomer, Tesla, which has always been radical, naturally has to choose a distinctive face to enter the market, and Tesla just wants to tell consumers that pickup trucks can still be like this.

　　Domestic pickup truck manufacturers have changed

　　In fact, in the American pickup truck market, there are already a lot of pure electric vehicles, such as RIVIAN R1T, Hummer EV SUT, Tesla Cybertruck, plus F-150 Lightning, the competition in the pure electric pickup market is already quite fierce.

　　In recent years, many domestic manufacturers have also upgraded their pickup trucks. Domestic pickup truck manufacturers that have done more successfully include: Great Wall, Changan, Futian, etc. Especially the Great Wall Cannon, which was launched in the past two years, once changed the image of pickup trucks in the minds of consumers.

　　Is electric pickup a way out?

　　The author believes that the country is now vigorously supporting passenger car companies to develop new energy vehicles. If pickup truck companies can seize this opportunity and develop electric pickup trucks, perhaps pickup trucks will be able to turn themselves into serfs and sing, get rid of the constraints of existing car management, and usher in The blowout period of development.

　　Compared with the current fuel-fueled pickup trucks in my country, electric pickup trucks not only carry the inherent advantages of pickup trucks that can be installed and pulled power, but also inherit the advantages of cheap maintenance and low cost of use of electric vehicles.

　　At the same time, the development of electric pickup trucks has to solve three core issues: cruising range, charging piles, and price.

　　recharge mileage. Pickup trucks in our country are mostly used for cargo or are mainly functional models, which requires a larger capacity battery to ensure endurance. At the same time, it is necessary to balance the battery and cargo space.

　　Charging pile. Most pickup trucks in our country are currently wandering in third- and fourth-tier cities and rural areas, so the popularization of charging piles in these areas is an urgent problem to be solved. Of course, if pickup trucks are electrified, perhaps cities will also lift the ban, and the charging problem may be relieved to a certain extent. .

　　Selling price. From the perspective of the development of traditional fuel vehicles and electric vehicles, the price of electric vehicles is still high. As mentioned earlier, the influence of consumer concepts is also one of the important reasons for the replacement of pickup trucks by micro-face and small cars. Therefore, the price level and whether it can enjoy the national policy dividends will also greatly restrict the development of electric pickup trucks.

　　Full text summary

　　Although the current production and sales of pickup trucks in China are not as good as other models, in the long run, pickup trucks enrich the product line of the entire Chinese automobile market, which is conducive to the faster and better development of the entire Chinese automobile industry. In the face of pickups and electric pickups, what needs more encouragement and support is not just rejection.