Company Profile

Established in August 1999, Shandong Gold Phoenix Co., Ltd. is a national high-tech enterprise that mainly manufactures braking friction products for the global market. Shandong Gold Phoenix brought together and trained an array of specialized engineers and managers which enabled the company to grow from humble beginnings into the global leading business it is today. Shandong Gold Phoenix has been listed on the main board of Shanghai stock exchange in April 2017.The main company focus for the Shandong Gold Phoenix places the customer’s needs and requirements at the absolute core. It utilizes and integrates the various resources of the company to understand and then meet the individual needs of different customers through the production of high specification products and bespoke customer services.
Shandong Gold Phoenix has more than 6,000 brake pads and brake shoes within its portfolio, and this is complimented by more than 3,800 individual brake disc references, this breadth of range covers almost every passenger car applications required for the global marketand most of the commercial vehicle applications too. Over 80% of braking production is exported to more than 70 countries and regions around the world, including Europe, the United States, Australia, and the Middle East. Shandong Gold Phoenix is the long-term partner of many.international well-known automotive parts distributors, and also supplies many Vehicle Manufacturers on an Original Equipment basis. Furthermore, the self-owned brand LPB is a registered trademark in the EU, USA and Canada.Shandong Gold Phoenix works to the philosophy of “the customer comes first” and achieves this through adhering to rigorous quality and testing procedures focused on continuous improvement. This provides an excellent platform for both the quality of products being manufactured but also offering customers the most comprehensive range at a competitive price. Shandong Gold Phoenix is proud to be certified to IATF16949 Quality Management System, ISO9001 Quality Management System, ISO14001 Environment Management System and OHSAS18001 Occupation Health Safety Management System. More than 5500 of the product portfolio have now been approved to ECE R90 standards which reassure customers that quality exceeds international standards and that the quality management system can support further requirements. Independent research and management innovation is highly encouraged by Shandong Gold Phoenix. Shandong Gold Phoenix R&D Centre was awarded the title of National Enterprise R&D Centre, and has been equipped with state-of-the-art test and development facilities meaning the business is at the cutting edge of the global brake industry. Shandong Gold Phoenix is also the National Torch Plan Key High-Tech Enterprise with the Laboratory being certified to ISO/IEC 17025. This means the facility leads the way in R&D. And the R&D is also in possession of more than 100 product patents.