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Tesla's sales exceeded expectations in the first quarter of 2020.

Publish Date: 2020.04.06


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     The outbreak hasn't stopped tesla from breaking through.

    On April 3, tesla announced that it produced and sold 103,000 and 88,400 vehicles in the first quarter of 2020, which tesla officially called its "best first quarter ever." Among them, the production and sales volume of Model 3/Y were 87,000 and 76,000 respectively, which became the main support for tesla's sales volume.

   

Tesla said production and delivery of the Model Y, which began in January 2020 and began in March, were well ahead of schedule, though it did not disclose production or sales figures for the Model Y.


    The good news lifted tesla's share price. Shares of tesla rose 5.6% to 480 as of Thursday's close.



    Product force is the moat of sales


    Tesla's performance in the first quarter of 2020 was seen as poor.


    Affected by the outbreak, some analysts who have long been bullish on tesla have also lowered their expectations for the company's performance in the first quarter of 2020. Tesla delivered just 57,000 vehicles in the first quarter, according to Gene Munster of oup Ventures, and "the global spread of the outbreak will affect vehicle sales."

    The outbreak has indeed had a big impact on carmakers. Tesla's report followed sales declines of 12.3 per cent at ford, 7 per cent at gm and 10.4 per cent at FCA. Production at all three companies in North America "ground to a halt" in mid-march.

    Tesla is not immune from the outbreak. Tesla's plants in fremont and New York have been shut down since the outbreak began in the United States, and no date has been set for them to resume operations. Previously, Shanghai gigafacfactory was shut down in January due to the outbreak in China, and resumed work on Feb. 10.


    As a result, tesla's sales were down 21% from the fourth quarter of 2019, but up more than 40% from the first quarter of last year. Tesla's performance has indeed been hit by the outbreak, but in other words, without it, its first-quarter results would have been even more impressive.



    Yiou automobile believes that product force is an important support for tesla's sales.


    In the hardware dimension, tesla has ramped down the chip barrier. On January 16, tesla announced the deployment of fully autonomous driving chips in its 600,000 cars, which have 6 billion transistors and can perform 144 trillion calculations per second and process 2,300 frames of images.


    Mr Musk has said that self-developed chips are a weapon for "young companies" to compete with traditional carmakers in autonomous driving in a short period of time, and tesla's performance has been up to expectations. According to tesla's official figures, the self-developed chips have the same performance as existing products, consume only a tenth of the power and cost.


    In terms of software, compared with competitors such as traditional Auto manufacturers, tesla's Auto Pilot autopilot system and OTA system remain in the lead. Rawlinson, former chief engineer of Model S, once said that there is a significant gap between traditional Auto companies in terms of technology.


    In terms of price, tesla has realized a large price drop by positioning itself as a luxury car brand. At present, the subsidized price of tesla's Model 3 in China has dipped to 290,000 yuan, which is close to the low-end price of traditional luxury cars. With the deepening of tesla's localization, its price still has room for further exploration. Earlier, some analysts said the price of the chinese-made Model 3 could drop as low as 260,000 yuan.


    The hope of the whole village


    Tesla's performance in the outbreak, the new energy car market into a shot in the arm.


    The global auto market has been hit by a recession due to the fallout from the epidemic. Recently, Moody's Investor Service once again lowered its forecast for global auto sales in 2020, saying that global auto sales in 2020 will drop 14% year on year to below 80 million units.


    New energy vehicles bear the brunt. In February, new-energy vehicle sales in China fell 75.2 per cent from a year earlier to 13,000 units. On March 31, the executive meeting of the state council aimed at the new energy vehicle market, decided to extend the new energy vehicle purchase subsidies and exemption from purchase tax policy for two years, in an attempt to rescue the market.


     Tesla's performance in the first quarter of 2020 was one of the few "bright spots" in the global car industry. In view of its location in the new energy vehicle track, proved that the new energy vehicle has the potential to "turn the wheel".


    According to EV Sales Blog, global Sales of plug-in hybrid passenger cars (including all-electric passenger cars) in 2019 were 2.21 million units, up 9% from a year earlier. Electric vehicles accounted for 2.5% of the market, up 0.4 percentage points year on year. The growth potential of new energy vehicles is visible to the naked eye, with the most promising tesla holding the high ground in 2020.


    Tesla's performance in the first quarter of 2020 shows that even in the face of the outbreak, the development prospect of new energy vehicles is still good. In 2020, the global new energy vehicle sales probability is not an ugly number.

    Nevertheless, inside course of study also has personage to hold view to decline opinion. Bernstein analyst Toni Sacconaghi Jr said that while tesla's first-quarter performance beat expectations, the coming months will be tough for all automakers.


    Eom believes that the black swan has cast a cloud over the global car market, and tesla's performance in the first quarter is promising. In 2020, the global auto industry will face major challenges, and tesla will become a bellwether. Once its performance in 2020 further breakthrough, the development of the global automotive industry will be clear.

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