According to reports, Volvo Cars will soon be replaced with a brand new logo style. The new logo will adopt an extremely simplified two-dimensional design, and will abandon the previous three-dimensional design of chrome decoration. Volvo plans to officially install the new logo in 2023.

    In terms of car logo design, the main change is to adopt a more concise design. The internal VOLVO English will also abandon the horizontal blue background, and the outer ring will be more streamlined, and there will be no more complicated 3D three-dimensional design. , Including the arrow part is also clearly independent from the circle.

    Prior to this, automakers including Volkswagen, BMW, Nissan, and General Motors have all started the road to rebranding, adopting a two-dimensional, minimalist design concept. For Volvo, the new logo can greatly improve the recognition of vehicles, and to some extent, it will resonate with younger users.

    In the future, the new standard will not only be used by Volvo passenger cars, but also by the Volvo Group (business includes trucks, buses, construction machinery, etc.).