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What does it mean that BYD tops the list?

Publish Date: 2021.11.15

  Under the drastic changes in the automobile industry, disruptive changes are ushered in, and the development of the new four modernizations has become a consensus. China's new energy vehicle industry is steadily improving, and its production and sales have ranked first in the world for five consecutive years. As the "indispensable" backbone of China's new energy automobile industry, BYD uses sales, market, and technology to prove the true value of the new four modernizations.


  According to the passenger car data released by the Passenger Association in October, BYD topped the list with 80,003 new energy vehicles sold, a year-on-year increase of 262.9%


  What is the concept of 80,000 monthly sales? Behind this transcript is "far-reaching."


  The production and sales of China's new energy vehicle market in October continued to grow, with production and sales hitting a record high, reaching 397,000 and 383,000 respectively, a year-on-year increase of 1.3 times. Among them, BYD has seized more than 20% of the market share; record-breaking sales are beyond the reach of other car companies.


  The market share of traditional fuel vehicles is constantly being eroded by new energy vehicles. All car companies are eyeing this cake. BYD is the most interesting player among them. Let me talk about a set of data. From January to October 2021, the production and sales of new energy vehicles reached 2.566 million and 2.542 million, respectively, with a year-on-year increase of more than 180%. The cumulative sales of BYD's new energy passenger vehicles are 411,000 from January to October, which is a 226.3% increase from the same period last year, which is far from the industry growth rate, further expanding its leading edge.


  As a “head player”, BYD has become the target of catching up in the industry, but behind this achievement is the moat created by BYD’s high-barrier technology, catching up is not easy.


  As a rare enterprise in the industry that simultaneously masters the core technologies of the entire industry chain, such as batteries, motors, electronic controls, and chips, "technical madness" is one of BYD's recognized labels. In the first three quarters of 2021, BYD’s R&D expenses were 5.234 billion yuan, a year-on-year increase of 6.99%. The high investment in technology R&D allowed it to develop a series of world-leading forward-looking technologies and establish a global leading advantage. The number of patents has contributed to the explosive growth of BYD's new energy vehicle products.


  The most powerful proof is that it has become a rare company in the industry that has mastered the core technologies of the entire industry chain such as batteries, motors, electronic controls and chips. Its product sales are in the process of blade batteries, IGBTs, e-platforms, Dilink systems, and plug-in hybrid systems. China, ushered in the moment when a strong product cycle is accumulating.


  Tech Ace


  It all makes sense to walk thousands of miles.


  26 years of establishment, adherence to technological innovation is one of the reasons for BYD to bring the label of "technical madness". The founder Wang Chuanfu has publicly stated on more than one occasion that "there must be a sense of innovation that dares to be the first", so that BYD can stand at the forefront of the automotive industry under a century of changes.


  As we all know, BYD’s new energy vehicle topped the top sales list of the “blade battery”. Once the battery was released, the “acupuncture test” of the “Mount Everest” in the power battery field was regarded as the whetstone for the first battle. To become famous, to overcome the technical problem of acupuncture fire of power battery, so that BYD's auto products are marked with the "safety label" that the battery does not catch fire.


  The core competitiveness is also shown in the automotive-grade IGBT chip. BYD Semiconductor has broken the monopoly of relying on foreign imports and has become a leading domestic automotive-grade IGBT manufacturer, occupying 18%-20% of the domestic market. Under the current "core shortage" situation, ensuring self-sufficiency has become another industry that stands out from the automotive business.


  In order to continue to consolidate "technical" barriers, BYD's e-platform 3.0 debuted to promote the transformation of this new energy vehicle from electrification to intelligent development. In the development process of the e-platform, 1.0 has realized the platformization of key technologies of the three electrics; 2.0 has realized the platformization of key systems; the e-platform 3.0 has realized the platformization of the entire vehicle architecture, which can give full play to the advantages of electrification and intelligence. The automobile industry is a milestone node. The platform's safety, efficiency, intelligence, and aesthetics are the first to solve the problems that must be faced directly by the development of the industry. It is expected to accelerate the development of global smart electric vehicles by at least three years.


  Based on its own advantages in the entire industry chain and market observations, BYD still has a trump card in its hands, that is, the "efficiency first" DM super hybrid platform. Now its monthly sales of 80,000 and annual sales of 410,000 are inseparable. Link. Among them, the DM-i hybrid platform model, which helped BYD to reach the top of the new energy sales list, directly hit the traditional hybrid and fuel vehicles of the same level by surprise with the advantages of "fast, economical, quiet, smooth, and green". The convenience of fuel vehicles has the advantage of electric vehicle experience, which accurately meets the pain points of market consumer groups. At the same time, it also changes the market consumption structure to a certain extent and accelerates the pace of the transformation of automobile fuel-electric energy.


  Whether it is the capital market or the consumer market, after returning to rational thinking, BYD, which has absolute technological competitiveness, has undoubtedly stood in the "spotlight", and everyone has to admire its technological innovation strategy and forward-looking market layout.


  brand qualitative change


  Data monitored by Wilson, a digital application service provider for the automotive industry, show that BYD’s average price of a bicycle has exceeded 152,000 yuan, which has surpassed the average price of Volkswagen, which has an average price of 147,800 yuan, and is in a leading position among similar domestic brands. The gold content of this number should not be underestimated, thanks to BYD's technical reserves, product strength and other dimensions, fully surpassing foreign investment and joint venture brands.


  Another important factor is that the current consumer market is in a stage of upgrading and reshaping. Under many uncertain factors, such achievements are enough to show that the brand has a deep insight into the market and an accurate judgment of future trends.


  The wave that BYD has set off in the market is obvious to all. In the second and third quarters of 2021, the average year-on-year growth rate was close to 100%, and the total sales of new energy in the third quarter exceeded 180,000 vehicles. In addition to the flagship model Han, the Qin PLUS DM-i, Song PLUS DM-i and Tang DM-i equipped with DM-i go hand in hand and become the new darling of the market.


  Among them, the BYD Han model successfully broke through the blockade of the 200,000 yuan joint venture brand for B-class cars by virtue of its core competitiveness such as "safety, performance and luxury". The crowd of consumers.


  Driven by the hot sales of mid-to-high-end models, BYD’s high-end brand building continues to gain popularity, and brand power has made a qualitative leap. With the auto industry ushering in a century without major changes, and the rise of "Made in China", the counterattack of Chinese auto companies led by BYD has been subtly shaped.


  What role does BYD play in this? There is no doubt that the answer is "leader", both in the Chinese auto market and the global auto industry. From this, we can see how the industrial development of green travel contributes to the zero-carbon goal, which has become the direction indicator of the development of new energy vehicles, and seize the opportunity and achieve the lead in the new round of industrial transformation.


  With the surge in sales, the monthly sales of 80,000 new energy vehicles may just be the warm-up stage.


  BYD’s "era"


  It is no coincidence that    stands on the wind.


  First of all, the monthly sales volume of "80,000" new energy vehicles is definitely a terrifying number now and in a short period of time. Looking at some traditional car companies and new forces manufacturing cars, the "monthly sales of more than 10,000" new energy vehicles are already a transcript worth showing off. It can be seen how BYD, which "sells 80,000 monthly" new energy vehicles, exists.


  Behind the amazing results, apart from BYD’s “hard training”, it is also inseparable from the opportunities given by the times.


  According to the "New Energy Automobile Industry Development Plan (2021-2035)" issued by the General Office of the State Council, my country's new energy vehicles will account for 20% of the total sales of new vehicles in 2025, which points out the direction for the development of the Chinese automobile market in the next 15 years. .


  In addition, as the transformation of electrification has become the consensus of global car companies, many countries and major car companies have rushed to announce plans to ban the sale of fuel vehicles to demonstrate the determination of the automotive industry to transform energy. In the context of the "dual carbon" goal,


  Another report pointed out that by 2025, my country’s annual sales of new energy vehicles are expected to be 5.3 million, and the number of new energy vehicles will reach 20 million. It can be seen that the development of new energy vehicles is ushering in irreplaceable opportunities, and BYD, which is deeply involved in the new energy vehicle industry, has an absolute leading edge.


  It is worth noting that the penetration rate of new energy vehicles is growing gratifyingly. According to data from the Passenger Association, monthly sales of new energy passenger vehicles have maintained a year-on-year growth rate of more than 160% since the beginning of this year; in September, China's new energy passenger vehicle sales were 334,000, and the new car penetration rate exceeded 21%.


  This undoubtedly proves that the outbreak is about to come. The process of BYD's accumulation and development has completely caught the pace of the development of the times. With both, the auto industry will usher in the "era" of BYD.


  Standing on top of the trend, BYD, which is firmly committed to the development concept of "technology is king, innovation is the foundation", once again embarked on a new journey-an opening strategy, which is expected to further expand the market and release its potential.


  Self-sufficiency. Under the situation of realizing the "freedom of core parts and components" such as batteries, chips, and platforms, external supply will become an important significance for BYD to pass on to the Chinese auto industry. As a leading enterprise with the core technology of the entire industry chain, it has led and promoted its own brand to create an important business card of "Intelligent Manufacturing in China" through technological openness, injecting new momentum into the Chinese automobile market and helping to achieve the "dual carbon" goal.


  According to previous news, the “scandals” for BYD’s external supply of core technologies based on blade batteries include Mercedes-Benz, Tesla, Hongqi, Ford, and so on. At the beginning of the blade battery release, BYD officials also said: "Almost all car brands you can think of are discussing with us a cooperation plan based on blade battery technology."


  In the process, BYD’s identity has become more clear, not just an “ally” or “rival”, but also a supplier. In any case, it is an inevitable market participant. In this context, the arrival of the "BYD era" is beyond doubt.


  Conclusion: Based on technology, BYD, standing in the center of the stage, is ushering in the best era. Since 2008, BYD has completed its first sales target of 1 million in 13 years. Today, BYD has completed 80,000 new energy vehicle sales and nearly 90,000 overall sales in one month. So how long do you think BYD will take for its next million sales?

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