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Andy Lau responds to Audi advertising plagiarism

Publish Date: 2022.05.23

  On May 22, Andy Lau's official support website, Andy World, released a statement from Andy Lau in response to the alleged plagiarism of Audi's "Xiao Man" advertisement.


  The statement said, "I have 100% respect for the originality. In this incident, I personally deeply regret the problems that the advertising team encountered during the creative process and the troubles caused to Brother Man. Audi and the advertising company are now seriously Processing."


  On May 21, Andy Lau released a video of cooperation with Audi on Douyin (now deleted). Since then, the Douyin blogger "Peking University Mange", who has more than 3 million followers, posted a video saying that an advertisement released by Audi that day was suspected of plagiarizing the copywriting of a video he made on May 21, 2021.


  On May 22, Audi responded that Xiaoman's advertisement was suspected of plagiarism, saying that we sincerely apologize for the trouble caused to Mr. Andy Lau, Brother Man of Peking University and related parties due to poor supervision and lax review.


  Audi said in a statement that the video was submitted and executed by the creative agency M&CSaatchi. Based on the principle of not evading the issue, we have instructed it to deal with the copyright infringement as soon as possible and give the public a satisfactory answer. At the same time, before the facts are officially clarified, Audi's official channels will completely remove the video.


  Subsequently, Shangsi Advertising issued a statement saying that the company's Audi service team is the Audi Xiaomanpian brand video development team. In the process of video content development, due to the lack of copyright awareness of the team, the company directly used Douyin without communicating with the copyright owner. The content of the video of "Xiaoman" by the blogger Peking University Mange in Chinese has caused great inconvenience and trouble to Mr. Andy Lau, Peking University Mange, and the FAW Audi brand. We sincerely apologize and sincerely apologize to the original author, and promise to do our best. Strive to make up for the loss to the original author. The company promises to respect and protect the rights and interests of original authors in the creation of advertisements, and strictly prevent this from happening.

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