he retail market is stabilizing and nissan sales are returning to the past.

On May 11, dongfeng nissan officially released the sales data for April. The total terminal sales volume in April was 92,394 units, with a year-on-year growth of 4.9% and a month-on-month growth of 76.7%, achieving a v-shaped rebound. From January to march, the market share of joint-venture non-luxury brands was 12.3%, up 1.7% year on year.

Sylphy alone into the boat, sales accounted for more than 40%

Dongfeng nissan sold 32,926 SUV models in April, compared with 59,468 sedans, according to the company. Among them, the terminal sales volume of sylvan group in April was 38,903 units, which achieved a year-on-year growth of 16.3% and set the highest sales volume in April in history. The seventh generation teana sold 9,679 units in April, up 109% year on year. New breed versa sold 7,464 units in April, up 11% from a year earlier. New bluebird sold 3,226 units in April, down 19.6% from a year earlier.

Dongfeng nissan sylphy topped the list of car market sales in April, surpassing saic Volkswagen lavida by more than 2,000 vehicles, according to the federation. At the same time, dongfeng nissan's sales volume in April also jumped to the joint venture Japanese brand sales first, far more than liangfeng and guangguang. It is worth noting that after the current passenger car market gradually returned to stability, sylphy accounted for 42% of dongfeng nissan's total sales in April, and 65.4% of the sales of sedan models.

Dongfeng nissan sold 248,889 vehicles in the january-april period, of which sylphy sold 109,671, or 44%, according to public information. Sylphy has long been the sales force of dongfeng nissan. According to the data, the sales volume of sylphy in 2018 was 463,600 units, accounting for 39.7%. Sales in 2019 were 465,700 units, accounting for 39.8 percent.

Once had the analysis to think, dongfeng nissan excessive dependence on sylphy will bring the hidden trouble for the future development, if sylphy has some mishaps, dongfeng nissan can not continue. Judging from current market conditions, this concern can be shelved for the time being. Dongfeng d nissan has passed the epidemic impact smoothly, and the sylphy model continues to lead.

In the sylphy crazy sales, highlighted in front of dongfeng nissan is the performance of the high-end car market tepid.

According to the public information, dongfeng NISSAN introduced a mid-sized car, cima, based on the "YOUNG NISSAN" strategy in 2015. Cima is built on the teana platform and focuses on sports luxury. However, consumers did not buy the new cars. After its launch in April 2016, the average monthly sales volume was less than 100, so far cima has not been updated. Some analysts believe that cima is not accepted, mainly based on the lack of product positioning and cost performance. However, in the b-class car market, the seventh generation teana is also struggling to support.

Teana sold 9,679 units in April, up 109% from a year earlier, the data showed. As the three musketeers of Japanese b-class car, accord sold 18,900 units in April, camry sold 15,500 units in April, teana has always been under pressure. Some analysts believe that Toyota and Honda have already laid out hybrid models in b-class cars, while dongfeng nissan teana currently has no hybrid models, and the new 2.0t engine alone cannot break the existing situation. It is reported that the nissan e-power hybrid hybrid system will be launched in China this year, but this model is not tianlai, or for sylvie, jinke.

Mid-sized SUV market out of power, xiao, qijun support sales

As domestic consumption continues to upgrade, dongfeng nissan has retreated to the middle and low-end economy cars in the field of sedans, while failed to achieve a breakthrough of more high-end models in the field of suvs.

According to the information released by dongfeng nissan, the overall sales volume of dongfeng nissan suv models in April (including loulan, qijun, xiao, jinke and tuda) was 32,926 units. Among them, the sales volume of peripateticism was 12,300 units, a year-on-year growth of 15.3%; Qjun sold 15,033 units, down 23.7% year on year. Jinke sold 3,172 vehicles, down 4.6% year-on-year; Dongfeng nissan sold only 2,421 units of the loulan and tanda midsize suvs.

According to public information, loulan sold 23,547 vehicles in 2019, accounting for only 2% of dongfeng nissan's annual sales. The total annual sales volume of tuda was 12,158 units. Compared with the mainstream models such as highlander and guandao, dongfeng nissan's two products in the mid-sized SUV market were completely marginalized.

It is reported that in 2011, the price of dongfeng nissan loulan was as high as 488,800 yuan, which was completely abandoned by the market. In order to save the sales of loulan, a new loulan was launched in 2015. The price was significantly reduced to 238,800 yuan and nine new models were added. After four years of loss, the mid-sized SUV market has become a red sea market after 2015, with saic gm, gac Toyota, and gac Honda increasing their size one after another. In 2018, faw-volkswagen was the first to launch the mid-sized SUV yue, and reached the top of the sales volume of mid-sized SUV in 2019 with the annual sales of 180,000 units.

Since 2018, loulan has not announced its plan. It is reported that according to the plan of dongfeng nissan in 2020 there will be 4 new cars, which are the medium version of xiao ke, leaf and the new model of qijun and sunshine.

Public information shows that in 2014, dongfeng nissan in the domestic compact SUV market fell two children, namely the new generation xiao ke and the new generation qijun. Six years on, two models have entered the end of the product cycle. In order to improve the market competitiveness, qijun, xiao customers in the terminal market has appeared different degrees of discount. According to the data of a platform, the terminal market discount of the two models is 17,000 yuan for xiao customers and 29,000 to 38,000 yuan for qijun.