In March, Dongfeng launched an "unprecedented" subsidy policy for car purchases in Hubei, triggering a "price war" that swept the national car market and attracting more than 40 car brands to join the battle. Some analysts believe that behind this round of "price war", the huge market pressure caused by the rise of new energy vehicles on fuel vehicles is highlighted. However, with the "end" of BYD, the "leader" of new energy vehicles, the shuffle of the domestic car market is bound to further intensify.

　　On March 9, BYD officially announced a special limited time marketing campaign for its two main sales models, the Song PLUS and the Seal. In the previous February, BYD had just handed over its sales of 192000 vehicles, a year-on-year increase of 119.1%. Its cumulative sales in the previous two months also rose to 342000 vehicles, maintaining a unique momentum in the domestic new energy vehicle market.

　　Under the leadership of BYD, traditional brand new energy vehicles still maintained a market share of over 60% in February and the first two months. In the February New Energy Passenger Vehicle Wholesale Sales Manufacturers Ranking (TOP 15) released by the Passenger Car Federation, traditional brands again occupied 10 seats, with a total sales of 327000 vehicles, an increase of 84.9% year-on-year; In January-February, its total sales volume was close to 600000 vehicles.

　　It is worth noting that compared to last year, the competitive pattern of traditional new energy has undergone dramatic changes, evolving from the "three three three" pattern towards a clear trend of polarization. In the previous two months, apart from BYD, Chang'an, SAIC Passenger Cars, GAC Ai'an, and Geely have performed well, with cumulative sales of over 34000 vehicles, forming the upper half of the list. The sales of SAIC General Motors Wuling, Brilliance BMW, Great Wall, Chery, and EasyJet are all below 20000 vehicles, ranking in the lower half of the list.

　　Among them, SAIC GM-Wuling has seen a significant decline, slipping from its traditionally second position to its current ninth position. Its disadvantage of relying on a single model, the Hongguang MINIEV, is gradually emerging. In response, Cui Dongshu, Secretary General of the Passenger Transport Association, said, "The shift in subsidy policies in January of this year brought about a significant decline in new energy sales. In February, the new energy vehicle market gradually regained vitality, achieving a strong post-holiday performance in the same ring. The high-end performance of independent brands is strong, and the low and medium end faces complex price competition, resulting in drastic changes in the pattern."

　　In contrast, Chang'an has performed well this year, with its cumulative sales in the first two months increasing 1.9 times year-on-year to 44000 vehicles, climbing to second place on the list for the first time since last year. During an institutional survey, Changan stated that Changan Automobile has formed an innovation and entrepreneurship version 6.0 under review, rapidly implementing the new energy "Shangri-La" plan and the intelligent "Beidou Tianshu" plan, and creating a "new automobile and new ecology". This year, Chang'an Automobile will hit the sales target of 2.8 million vehicles; By 2025, we will strive to achieve the group's sales of 4 million vehicles, including 3 million of Chang'an brand sales, with new energy sales accounting for 35%.

　　In addition, in terms of independent brands, Great Wall Motors is worth mentioning. Judging from the current sales situation, its new energy vehicles have not seen significant improvement. However, at the "Smart New Energy Dry Goods Conference" held on March 10th, Great Wall issued a cry of "The ecological layout of Great Wall Motors is not starting today, but harvesting today.".

　　Great Wall believes that in the face of the alternation of the new and old times, the key to solving the anxiety of car companies lies in ecological layout. As the "only enterprise in China and the only one in the world" that has completed the flat, networked, and decentralized layout of the entire industrial chain in the two major fields of energy and intelligence, Great Wall has built an energy system of "photovoltaic+distributed energy storage+centralized energy storage", and completed the entire value chain layout of "solar energy - batteries - hydrogen energy - vehicle power". Next, it will fully break the situation with the achievements of forest ecology.

　　In terms of joint ventures, BMW Brilliance continues to lead the way, with a cumulative sales volume of 15000 vehicles in the first two months, an increase of 87% year-on-year. The growth rate ranks behind Chang'an and BYD, making it the third fastest growing brand in traditional new energy, highlighting the achievements BMW has achieved in China's new energy layout in recent years. On March 15th, BMW announced that it would launch a new generation of models from the second half of 2025, opening the third stage of the electrification process. At that time, BMW's electric vehicle products will reach a new height in design, intelligence, and other aspects.

　　Following BMW Brilliance, FAW-Volkswagen ranked 15th on the February list. According to the data from the Passenger Car Association, the wholesale sales of new energy vehicles for Volkswagen brands in February were 6886, accounting for 37% of the mainstream joint venture pure electric vehicles. At the recent earnings announcement, Volkswagen announced that it will further accelerate the pace of electrification and enrich its product lineup, especially the launch of ID.2all, which starts at a price of less than 25000 euros, which can not help but trigger market expectations.