On March 20th, the new brand "Jiangling Avenue" (hereinafter referred to as "Avenue") of Jiangling pickup trucks was officially launched in Beijing. At the same time, a new technical architecture platform and new pickup products were also introduced simultaneously. Dadao is positioned as a full-scene expert on Chinese pickup trucks, and is a pioneering work launched by Jiangling pickup trucks to accurately predict future market development trends in the context of market expansion, consumption upgrading, and diversified demand, in order to meet users' demand for full-scene vehicles. The forward-looking brand concept, advanced technical architecture, and hard core products of Dadao have brought a new development trend to the pickup market, comprehensively leading the pickup full scene era.

　　Create a new category of PUV and officially launch the Jiangling Avenue brand

　　The broad road encompasses everything, not only natural laws, but also a realm of life, and also represents the infinite possibilities and aspirations of life. The brand new brand of Jiangling is named "Jiangling Avenue", which means that Jiangling pickup trucks will deeply meet the needs of users with an open, integrated, enterprising attitude and strength, and together with consumers, lead the new trend in the pickup market, creating infinite splendor in life.

　　At the press conference, the brand new logo of Dadao is very eye-catching. The logo consists of five lines with full tension and in an extended state, representing the five value propositions advocated by Dadao: "exploration, action, diversity, perfection, and joy.". Whether it's a brand name or logo, it conveys the spirit and openness of Dadao.

　　The launch of Dadao will also officially create a new category in the pickup market - PUV. "P represents Possibility, U represents Unique, and V represents Vehicle. Whether in terms of product philosophy or product power, PUV is a vehicle that truly meets the full range of user needs.". It can adapt to the multiple identities of users, whether as a good helper in their careers, taking care of their daily lives, or exploring the wonders and aspirations of life. One car can meet all needs, which is the essence of the PUV product category. The birth of PUV will change the existing product logic and concepts in the pickup market, leading users to create a new pickup lifestyle.

　　Sky Survey Architecture, "Black Technology" Disrupts Product Technology Cognition

　　"Patrol Architecture" is an advanced technology architecture platform that Jiangling Motors, in conjunction with Ford's global research and development resources, has integrated over 2000 top research and development personnel worldwide and made great efforts to create. The Sky Patrol architecture empowers Dadao products. With many bright and dark technologies, it will subvert the existing market's product technology perception and lead the industry's technological development trend.

　　"Strong, surging, and intelligent" are the three core genes of the Sky Survey architecture. For the first time, the Patrol Architecture has applied the longitudinal beam rolling forming square steel technology, and for the first time, it has applied Watt connecting rod technology and variable damping and height nitrogen shock absorbers to domestic pickup trucks, creating a robust full scene chassis.

　　In terms of performance, the Sky Patrol architecture matches the FEU 2.3T gasoline engine on the same platform as the top ten engines of the Ward Ecoboost and the PUMA 2.3T UPG Engine diesel engine with a cumulative sales volume of over 10 million units worldwide, providing consumers with a strong, reliable, and quiet power experience.

　　In terms of intelligence, the Sky Patrol architecture is based on a new generation of iDEA electronic and electrical architecture that achieves integrated control of functional modules. It provides consumers with three intelligent systems, namely, J-Pilot Advanced Intelligent Driving, J-Link Intelligent Networking System, and J-Space Mobile Intelligent Cockpit. It also features higher L3/L4 level autonomous driving technology.

　　The Sky Patrol architecture can be applied to a variety of wheelbase vehicle lengths, various vehicle types, and covers a variety of energy and power, bringing users a more practical and futuristic technology and product experience.

　　Strong technological strength, setting a new benchmark for high-end pickup products

　　This time, there are three versions of vehicle models on the Avenue - the Avenue Passenger Edition, the Avenue Commercial Edition, and the Avenue Offroad Edition. Starting from the differentiated vehicle scenarios of different categories of consumers, the models are customized to accurately meet consumer needs. As the first product series launched under the Sky Patrol framework, the Avenue Pickup focuses on users, with strong technological strength and comprehensive product strength, to bring consumers a full scene vehicle experience, and set a new benchmark for high-end pickups.

　　In terms of appearance, the Da Dao Pickup adopts a rigid aesthetic design concept, bringing users a calm but dynamic visual experience; The transverse front grille is strong and domineering, displaying the purest and toughest style; The LED light strip above the grille has a full sense of technology; The light and shadow streamline car body design is dynamic and has a wind resistance coefficient of only 0.38, which is the best in its class. It can withstand the wind and speed while also reducing energy consumption; Elegant and sensual string type tail lights, as well as reverse projection function, are more unique and safer.

　　The Avenue pickup truck is equipped with an advanced power system, providing two power options: FEU 2.3T gasoline engine and PUMA 2.3T UPG Engine diesel engine. With Watt linkage and double wishbone plus multi link suspension, driving and control are more comfortable.

　　The Da Dao pickup truck has the best suspension travel of 220 mm in its class, and is equipped with nitrogen shock absorbers, which can lift the vehicle body by another 2 inches; It is also equipped with 7 different modes of all terrain management system, crawling mode, three lock function, 540 degree transparent chassis, and tank turn mode, which can easily cope with various road conditions and bring a unique full scene experience to users.

　　While equipped with various advanced configurations, the Avenue Pickup also reserves 10 modification interfaces and 6 cockpit aircraft key switches to meet the personalized needs of users with "thousands of people and thousands of faces.". In addition, the Avenue pickup truck is equipped with an intelligent voice system, a 12 inch super large rotatable high-definition display screen, and an on-board KTV system. It also has the industry-leading unmanned locomotive interconnection function in the pickup truck industry. Through voice control in the car, it can achieve multiple scene uses such as drone pathfinding, accompanying flight, photographing, and relaying, and explore the boundaries of life through technology.

　　Carrying Love, Avenue ✖ Magic Box Creates More Wonders

　　How to better carry the exploration and love of life for pickup trucks has been the focus of users' attention. Starting from the deep needs of consumers, Dadao has created an attractive "Dadao Magic Box", making pickup trucks a versatile mobile space and better solving many of the pain points of consumer use.

　　The Da Dao Magic Box is a full scene solution based on personalized transformation of the rear cargo box. It aims to customize the spatial layout and exclusive zones of the rear bucket according to the different needs and high-frequency usage scenarios of users, accurately adapt to vehicle use scenarios, and create a lifestyle car dedicated to users. For example, Dadao has launched a travel through version, a fishing version, and a camping version of the Magic Box specifically for users who are keen on exploring the distance, outdoor fishing, and outdoor leisure, bringing users a more convenient and comfortable personalized experience. The Avenue Magic Box can also be designed and expanded to meet users' needs for more vehicle scenarios.

　　The Da Dao Magic Box has opened up the ever-changing genes of pickup trucks, providing new ideas for the high-end advancement of pickup products, fully embodying the connotation of Da Dao pickup trucks as PUV models, allowing more passenger users to choose pickup models, and exploring a broader market space in the pickup market.

　　Innovative operation, creating and sharing a full scene experience with users

　　The Avenue focuses on users, breaks through the traditional thinking of the pickup industry, aligns itself with the "new forces of car building" in terms of user co creation and user experience, and brings a full scene experience that exceeds user expectations.

　　Dadao has launched a recruitment activity called "Love the Leader and Founder" to find loved colleagues, share ideas, research, and create, and explore new lifestyles in diverse scenarios. In order to meet the needs and expectations of users, Dadao has customized a professional interaction platform for users - "People in the Same Path". While focusing on the diverse life scenarios of users, Dadao has worked with users to jointly create a new ecosystem of "people, cars, and scenes" pickup truck life that integrates content, interaction, learning, co creation, and activities.

　　In addition, Dadao will also create a user activity section called "Dadao Unlimited", and jointly create a travel section called "Dadao Exclusive" with Aha Lushu to create and share with more users.

　　In everyone's heart, there is a road that belongs to them. The Jiangling Avenue brand is born in response to the times. With a future-oriented brand concept, industry-leading technical architecture, and unique innovative product capabilities, it helps users achieve their hearts' love, discover and explore more yearnings for life. The launch of the Jiangling Avenue brand and vehicle model will also redefine traditional pickup product concepts and usage scenarios, reshape the pickup market pattern, and create and lead a new era of pickup development.

　　The Avenue model will officially open for pre-sale at this year's Shanghai Auto Show. Please pay attention.