It's no surprise that most unimaginative new car brands are going out of business, but innovative autobots are never buried.

    With the departure of yu wanni, the former public relations director, tianji auto has officially disclosed that it is in trouble, and xiang dongping, the former chief marketing officer of tianji auto, who is also the chairman of tianji auto, zhang haibiang.

    It is reported that yu wanni, a former financial journalist, will return to his former employer geely as the brand public relations director of geely technology group.Compared with the well-known geely auto, geely technology group is a young company of "geely series", which has just completed its planning and brand positioning, and is li shufu's "new son".

    According to the data, geely technology group is an investor and operator. Currently, it has more than 30 businesses, mainly focusing on the four new industrial directions of new energy, new materials, agricultural uav and travel service. The chairman is li shufu, liu jinliang as President and xu zhihao as CEO, which is geely's new profit growth point in the future.

    Joining geely science and technology group also means that in Lynk & Co cut a foot in wani will turn around again.Lynk & Co is recognized by the industry as the most imaginative and successful newly created automobile brand in China. With great imagination, Lynk & Co has created the unprecedented concept of "hot brand" in the automobile industry. The first new car Lynk & Co, Lynk & Co 01, was launched and warmly sought after by young consumers, thus making the brand Lynk & Co an instant hit.

    Yu wanni was very lucky to start his career from a media man to an auto man. He joined geely auto and served as the senior manager of Lynk & Co auto public relations department, responsible for brand communication and product communication strategy. In this stage, he was responsible for Lynk & Co star product Lynk & Co 01.In the process of working with the European team responsible for Lynk & Co brand positioning and the creation of large-scale events, I gained a creative experience that could not be offered by other automobile brands.

    With the success of BBB 0 01, the founding team members of BBB 1 became the most popular talent for car companies, and yu wani was hired by tianji car as the public relations director. However, unfortunately, tianji car did not become the second BBB 2.

    At the same time that yu wanni transferred to geely technology, zhu jiang, former vice President of user development of nextev, also joined ford China as the project leader of pure electric mach-e, mainly responsible for the operation and management of mach-e-related marketing, public relations, sales, service, customer experience and other businesses.

    Zhu jiang has rich experience in the automotive industry, before joining nextev, has been in BMW brilliance, MINI China, lexus China and other senior executives.

    Although nextev is not as imaginative as Lynk & Co, it is also controversial in the industry, especially when it comes to the slogan "China tesla", which makes it easy to confuse it with the "copycat" brand. However, it does have a certain degree of innovation compared with other brands in some aspects.

    In the fierce market competition, only subversive imagination can be sought after, new car brands have flocked to 10 years, mainly is the rise of the tesla has seen another possibility of the development of the auto industry, but it does not mean that follow the tesla can become after the wave, the human society is always the creator is full of respect, not grudge praise and applause, but the followers and mimic a face of disdain, tesla and wei to share price well proved that.

    This round of new car brand craze, has been able to cover the final conclusion, the vast majority not only did not become a wave, even the name has not been able to let a person know before it died.But this does not mean that there would be no new brand new car was born, because of China's auto market has stepped into mature period, the early local companies, savage growth in technology, talent, management level and improve the situation, no longer content to be suppressed in the low-end market shrinking, eager to through the new brand to promote the brand premium and further development, so include China's three big car company, saic, dongfeng, faw, are creating new brands or repackaging of old brand;With the rise of new energy vehicles, Volkswagen, Toyota, BMW and other traditional multinational companies have also joined the competition, thus forming a new wave of new automobile brands after the new force builds cars.

    But the problems of the new-power car boom are not about to diminish, and neither multinationals nor local firms are revealing anything that is as imaginative as it might seem.Similar concept, homogenization of the trend of competition has emerged, due to the rapid development of China's auto market, enterprises will focus on sales, neglect brand building, this aspect of the talent is also very lack, these are worrying problems.