Affected by the epidemic, automobile production and sales are facing great pressure.In the post-epidemic era, how to accelerate automobile circulation through intelligent technological means and bring positive impetus to industrial upgrading?

    On June 4, Auto Dealers Association of China went to Tencent for exchange, and the two sides had an in-depth discussion on the theme of "Digital marketing helps dealers to upgrade their intelligence".Shen Jinjun, President of China Automobile Dealers Association, Zhong Xuedan, vice President of Tencent Intelligent Travel, etc. attended the exchange meeting together.                              

    With the popularization of mobile Internet, car-buying users have a great demand for online services. In terms of functions, they hope to realize more intelligent service experience through the development of automobile network.When buying a car, I hope to complete the customer service procedures such as understanding the model, booking test drive, maintenance and so on online, so as to reduce communication and time cost, which puts forward higher requirements for the digital service level of car companies and dealers.

    Dealers have been faced with difficulties in obtaining customers, single service mode, low transaction efficiency, difficult operation of customer after-sales service and other problems. Therefore, it is urgent to find target users through digital marketing and establish online contact points with users, so as to realize customer operation service in the full life cycle of automobiles.

    During the exchange, Zhong Xuedan, vice President of Tencent Intelligent travel, said that with the enhancement of intelligence, cars are gradually shifting from offline mode to Internet mode.The contact between the car company and the user changes.Tencent's C-terminal contact advantage can open up the data path of the whole process of car purchase for users and establish a stronger connection with users.When it comes to the smart upgrade of 4S stores, Zhong Believes that the service after sales is as important as selling cars.How to make the service system more transparent and provide users with high quality perception is very important;Secondly, we should focus on how to help users to carry out marketing, operation and maintenance in the whole life cycle.

    Shen Jinjin, President of the China Association of Automobile Dealers, said that the traditional profit model for dealers lies in the "price difference between sales and sales". However, with the gradual transparency of sales information and the thin profit, the profit model gradually changes to the long-term customer operation such as finance, insurance and service fee.At the same time, the user data of the vehicle can be difficult to obtain 4 s shop, these requirements make the dealers need to wisdom and online marketing transformation, help dealers to a higher quality access to target users, and by using digital tools, the ascension into the shop, customer satisfaction and service efficiency, thus efficient transaction, 4 s shops operation management system.

    In 2018, Tencent reached a strategic cooperation with China Automobile Dealers Association to jointly promote the optimization of terminal customer experience, help dealers establish smart 4S stores, and comprehensively improve the level of smart automobile circulation industry.In the past two years, Tencent and China Automobile Dealers Association have been cooperating more and more closely, exploring the construction of smart 4S stores, and frequently communicating the practical direction of digital marketing to help dealers develop.

    Shen Jinjin also talked about the evolution direction of automobile circulation in Tengxing think tank for many times. During the epidemic, Shen Jinjin put forward a key point for the recovery of the automobile industry, which lies in the "replacement demand".At the same time, the automobile market stock demand has not been fully tapped, invigorating the stock to drive the increase, can ensure the sustainable development of the automobile market.

    This time, the two sides exchanged and cooperated again, and further discussed the post-epidemic era. Traditional automobile dealers and Internet enterprises cooperate closely and complement each other's advantages, so as to put forward specific solutions for dealers' actual pain points.In the future, the two sides will jointly promote the digital upgrading of automobile circulation, so as to make automobile circulation more dynamic and bring better car-buying experience to users.