According to reports, on March 26th, senior executives from General Motors and Ford both made optimistic outlook on the prospects of the US automotive market and their respective profit plans, stating that demand from American consumers remains strong.

　　General Motors CFO Paul Jacobson stated that after achieving strong sales in February, the company's US sales in March still "look very strong". Currently, General Motors is gradually reducing its car purchase incentives.

　　Jacobson said, "Overall, this year has had a very, very good start, and we feel good about the current trend. General Motors had previously assumed that vehicle prices would decrease by 2% to 2.5%, but in reality, we haven't seen any price drops this year."

　　Image source: General Motors

　　Ford CFO John Lawler reiterated the company's outlook for annual core profits between $10 billion and $12 billion. He said, "The situation in the US market looks quite good," and prices have remained better than expected.

　　However, Lawler stated that the demand for electric vehicles in the market is "far below industry expectations". He stated that Ford has reduced some of its electric vehicle production plans and will "match production capacity with demand.".

　　Lawler revealed that a secret team from Ford is developing a brand new low-cost electric vehicle architecture that can be used in sedans, SUVs, and trucks, providing interior space similar to Explorer mid size SUVs in models with external dimensions comparable to Escape small cars.

　　Lawler stated that this low-cost electric vehicle project is aimed at competing with BYD and Tesla, and is crucial for reversing Ford's projected $5 billion loss in the electric vehicle division this year. Lawler stated that Ford's electric vehicle business must ultimately be self-sufficient and profitable in order to win more long-term investments.

　　Traditional American automakers heavily rely on sales of large trucks and SUVs, and these companies have been struggling with increased spending related to product line electrification, as well as unstable market demand for electric vehicles.

　　General Motors also expects to achieve its goal of producing 200000 to 300000 electric vehicles annually by the end of this year. In addition, General Motors must also deal with expenses and unfavorable factors related to Cruise's autonomous driving department. Jacobson said, "We still believe that there will be many opportunities for this business in the future."

　　On the Ford side, Lawler stated that the company will rely on market demand for hybrid models as an important component of the next 5-year transition period.