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Xiaomi SU7 sold over 50000 units within 27 minutes, causing server congestion

Publish Date: 2024.03.29

  On the evening of March 28th, the highly anticipated Xiaomi SU7 press conference came to an end, and the pricing mystery that has captivated people's appetite was finally revealed. That night, the topics of "Xiaomi SUV price" and "Lei Jun Lei Shen" directly exploded, and multiple related topics dominated the Weibo hot search list. In addition, competitors such as Tesla, Wenjie M9, BYD, and NIO have also made it to the trending list.

  

  After its launch at 10:00 pm on March 28th, Xiaomi Motors announced on social media that the sales volume of the Xiaomi SU7 exceeded 10000 units within 4 minutes of after-sales service, 20000 units within 7 minutes of sales, and 50000 units within 27 minutes of after-sales service.

  

  The unexpected price has made netizens call Lei Jun the "God of Thunder". Lei Jun introduced at a press conference on the evening of March 28th that the standard version of Xiaomi SU7 (rear wheel drive long endurance intelligent driving version) is priced at 215900 yuan; The Xiaomi SU7 Pro version (rear wheel drive ultra long endurance high-end intelligent driving version) is priced at 245900 yuan; The Xiaomi SU7 Max version (high-performance four-wheel drive, ultra long endurance, high-end intelligent driving version) is priced at 299900 yuan.

  

  The capital market has given Xiaomi Group good feedback. On the evening of March 28th, Xiaomi Group (ADR) rose over 10% and is now trading at $10.43 per share.

  

  It is worth mentioning that Lei Jun stated in a media interview that after the Xiaomi car press conference, 100000 people added a wish list in just one minute, and the enthusiasm of the users was very high. Regarding the price war, he said that the current industry competition is very fierce, and Xiaomi has a perception of the cruelty of competition. Price wars are just a tactic, and we should engage in product wars, technology wars, and ecological wars. "Intelligence and ecology are our strongest advantages. The Xiaomi SU7 has few competitors under 500000 yuan, and I am very satisfied with this car," said Lei Jun.

  

  Lei Jun also stated at the press conference that Xiaomi hopes to become one of the top five global car manufacturers with 15-20 years of effort.

  

  At the press conference that evening, in addition to Lei Jun, the founder and chairman of Xiaomi Group, personally introducing Xiaomi's first new energy vehicle, Xiaomi SU7, Li Xiang, the founder and chairman of Ideal Automobile, Li Bin, the founder and chairman of NIO, and He Xiaopeng, the founder and chairman of Xiaopeng Automobile, were also invited to the scene to support Xiaomi's new car. In addition, senior figures in the automotive industry such as Wei Jianjun, Chairman of Great Wall Motors, were also invited.

  

  Chen Shihua, deputy secretary-general of the China Association of Automobile Manufacturers, said that the automobile price war was largely related to the contradiction between the oversupply of the domestic automobile market and the relatively slow growth of demand. With the large-scale launch of new cars in 2024, this imbalance in supply and demand is difficult to change in the short term.

  

  At the same time, Xiaomi's production capacity has raised concerns. According to the Securities Times, Xinda Securities Research Report stated that in terms of production capacity, Xiaomi's automobile factory will be constructed in two phases, with the first phase covering an area of approximately 720000 square meters and an annual production capacity of 150000 vehicles. It will be completed in June 2023. The second phase is planned to start construction in 2024 and be completed in 2025. It can be seen that Xiaomi's short-term production capacity may be difficult to meet the rapidly growing demand for orders.

  

  Netizen: What should I do if I feel a bit excited?


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