After solving the rigid need, people finally understand the point of subdivision.

Did you find out? After a big circle, in the development of the field of medium and large SUV, we are aiming at the big five.

From the independent Geely Haoyue, Trumpchi GS8S, JAC X7, Pentium T99, to the joint venture Tuang X, and Toyota's soon-to-be domestic Harrier, everyone has unanimously abandoned the calibration of the big seven.

"Thirty years hexi, thirty years Hexi", the domestic once set off a "big seven" boom, in this wave, many models do not add seven, it seems afraid to come out to see people. It was also popular to say, "I may not use it, but you must."

However, the probability of using the third-row seats with big seven seats is extremely low. Finally, most of these seven-seat SUVs, especially the self-featured cheap seven-seat SUVs, are improved by MPV, which is more like fake seven-seat. Consumers are not stupid.

So why not buy an MPV when there is a demand for seven seats? Isn't it more comfortable? After solving the rigid need, people finally understand the point of subdivision. So we should be happy about the revival of the big five.

The big five

In the past, with the hot SUV market, the seven-seater SUV did usher in a wave of small climax. In particular, 2015 was the first year of seven medium - and large-sized SUVs, and the market opportunities were expanding with the increase of first-purchase users and the upgrading of consumer demand such as the two-child policy. At the same time, as more cities join the ranks of car-purchase restrictions and consumers increasingly demand multifunctional models, the market battle for medium - and seven-seater SUVs has begun. Especially for self-owned brands, seven-seat SUV has become an important means for their product differentiation layout and brand advancement.

However, after several years of market baptism, seven-seat SUV on the one hand ushered in the saturation of the market, and at the same time, when it became the main SUV consumer, seven-seat SUV did not become their first choice. In fact, they knew from the start that the big five seats were more practical, both comfortable and practical. What's more, seven-seater SUVs don't have much utility, and they don't have a six-year exemption.

However, there are very few people in the trend to push five seats firmly from the beginning, except Loulan, Guandao and ur-V with the same platform. From the beginning, the Crown did not have seven seats, which was a wise choice. Crown Road is now selling well, with more than 5,000 units sold in May, accounting for 60% of the 2.0-t segment, and a bit more expensive than even the entry-level premium BMW X1.

A car with a wheelbase 2820mm longer than Highlander 30mm, why not launch a seven-seater model? Now four years in the past, back to see this problem again, like m the teacher said, will "seven conductor width + + five design the car fast modelling + SUV sitting back view + SUV chassis height and four-wheel drive performance" together, have been obtained in the large SUV market month pin, 15000, in this market segment firmly on the dominance of the step on the foot of the masses.

Analysis shows that Honda is a solid advocate of the Big-five SUVs, arguing that potential buyers of the seven-seater could be turned over to the more professional Odyssey or Ericsson. The purpose of crown Road is to replace the seven-seater model oriented by function with the "Big-five design" with better experience and a stronger sense of luxury in the field of medium SUV, and take the "per capita riding experience" as the starting point to cater to the consumers who have requirements on riding quality. Honda's experience is more sophisticated.

Even the best selling Nissan Qijun, there are many owners reflect that the third row is completely "chicken ribs." So, let's take a look back, after the self-owned brands have made a big circle, they are still on the way to five new products. The Geely Haoyue, priced at 10.88~ 148,800 yuan, is Geely's first "big space SUV". Although there are three options, 5/6/7, Geely said that the five-seater is its core force and aims to become its flagship five-seater model. In terms of body size, the wheelbase of 2815mm is 25mm longer than the Highlander, with a maximum rate of 69%, making the vehicle space performance very good

As an extension of GS8, When GS8 is facing difficulties, Trumpchi launches the Trumpchi GS8S with the official guide price of 15.58~ 192,800 yuan, which is a kind of "better late than never" approach. The new car also adopts the idea of "seven-seat space, five-seat car", but the wheelbase of 2720mm is stuck near the boundary between intermediate SUV and compact SUV.

The main price-performance ratio of 8.98~ 118,800 yuan Jiayue X7, as the first SUV product of JAC Passenger car 3.0 era, is also a follower of the big five, length, width and height are 4776/1900/1760mm, wheelbase is 2750mm, using the big five layout, space performance is good, rear leg and head space excellent.

In fact, in most cases, five-seater SUV is enough, and the big five SUV is more spacious than the ordinary five-seater SUV, more comfortable than the seven seater SUV, perfectly fit the people's demand for "big", but can be sought after by consumers, the big five can sell well, not only the car itself decides.

Seven SUVs are in decline

Seven-seater SUVs are already in decline. In addition to Highlander, the independent Dongfeng Peugeot 580, The Changan Auchan CX70, the Enke flag and the Trailblazer did not sell well. But we do know that Highlander is a hit, and not because of seven.

Also, Highlander's third row doesn't have much room. If she's over 180 and wants to sit normally, the second row has to be pushed forward, making it uncomfortable for her to sit in the second row. And it's not just the Highlander. Seven-seater SUVs have a hard third-row entry and thinner seats, mostly for emergency use rather than the comfort of AN MPV like the GL8.

Say a side example, the car commune a small friend's uncle at the beginning for the sake of the family more, bought a seven-seat sharp boundary. After the result buys, had never used the back row seven seats, "every time is to squeeze, squeeze..."

In addition, in many areas a seven-seater car must be forced to use blue ink, even private cars are unavoidable. So when a seven-seater is painted in blue, it instantly feels like a van, which is why many buyers of seven-seater cars regret buying them.

Why did the car companies rush to get big seven seats in the first place? In fact, it is for the sake of "big is just". In addition, the immaturity of MPV is also a very important factor. Because the initial outbreak of China's automobile market was to solve the rigid demand, the two popular cars and SUVs occupied the majority of the passenger car market share, and MPV models could only be regarded as supplementary.

However, we have also seen some progress. For example, new products like Song MAX, Geely Jiji, Trumpchi GM8 and Chase G50 have made rapid progress in terms of class and practical design in recent years. In addition, the seat layout design USES 2+2+3 or 2+2+2 structure, which is more acceptable. And fuel economy has improved a lot.

However, so far, in addition to GL8, Odyssey and Alexen, the mid - and high-end MPVS have been quite successful, and around 100,000 yuan is the support of several MPVS of their own brands. Few consumers have heard of the early versions of Renault ESPACE, Dodge Caravan, Chrysler Pacifica and Peugeot PICASSO.

The development of MPV of Chinese brands is not going well, and MPV as a means of production is gradually declining. Meanwhile, the sales of trumpchi GM8, Chase G50, Song MAX and Geely Jiji midsize MPV are also very mediocre, with the market capacity of this part only around 15,000 units. In addition, the product design ideas of Chinese car companies are also contradictory and complex, such as the pursuit of the maximum size of the car body, and the cost performance must exceed the value.

In fact, most of those who buy a big seven-seater SUV need a proper five-seater SUV or a true seven-seater MPV. Because the demand of large number of people is not for driving experience, but for space and comfort, which is more obvious in this group and human society in China. But the initial consumer is not mature, follow their own feelings, think big seven SUV can achieve the purpose. The reason why Honda developed the five-seater Crown lane is also because according to its research in China, despite the increasing demand for seven-seater SUVs, about 95% of users will eventually choose five-seater SUVs. Time has proved this to be true.

Of course, the MPV feels very different from the seven-seater SUV. This is also the MPV has been tepid cause, and market education can not be effective in one or two days. Of course, as Chinese consumers become more mature and rational, believing that the MPV will slowly regain its rightful place and share, the distinction between the big five SUVs and the MPV will become clearer.