Establishing overseas warehouses is an important step in promoting the professionalization and branding of comprehensive foreign trade services for automotive and motorcycle parts through the "Window of Automotive and Motorcycle Parts". Since May 2023, the "window of auto and motorcycle parts" has been successively opened in overseas warehouses in Russia, Uzbekistan, Myanmar, Thailand, Saudi Arabia, Türkiye and other places, further driving Ruian auto and motorcycle parts enterprises to expand international market space.
The speed of cross-border e-commerce logistics delivery is an important factor affecting overseas buyers' purchases. In the past, it took consumers one to several months to receive an order from a company and then ship it domestically. For small and medium-sized enterprises, the profit margin of goods is already limited, and they have to go through layers of intermediaries to increase prices, making it difficult to operate.
Establishing overseas warehouses is an important way to bridge the 'last mile' of cross-border logistics. With overseas warehouses, we can unlock greater profit margins for businesses. Preliminary estimates suggest that profits can increase by 30% to 40%. As a "cure" for cross-border logistics pain points, overseas warehouses have successfully avoided many drawbacks such as long delivery times and high damage rates for direct cross-border packages. While helping enterprises save logistics costs and improve operational efficiency, they provide overseas consumers with better and more convenient shopping services.
At present, the number of registered enterprises in the "Automobile and Motorcycle Parts Window" has exceeded 30000, including more than 1600 member enterprises, covering 80% of the local automobile and motorcycle parts enterprises in Rui'an, including small and medium-sized enterprises with relatively single product types and just starting foreign trade business. With overseas warehouses, small and medium-sized enterprises that want to engage in cross-border e-commerce but cannot meet the requirements of full container loading due to their small cargo volume can use "group shipping" to make small batch and high-frequency transportation possible, thereby enhancing the competitiveness of their products in foreign trade. In addition, scattered orders from overseas small and medium-sized buyers can also be centrally purchased through overseas warehouses to meet the factory's minimum order quantity requirements and obtain lower product unit prices.
Traditionally, cross-border e-commerce packages cross-border shipments based on individual orders, while overseas warehouses establish a closed loop of local supply, equivalent to opening exhibition halls to foreign merchants' doorsteps, storing 'food and ammunition' for small and medium-sized enterprises to explore overseas markets How to choose "grain and forage" and "ammunition" also requires great attention. Another important task of the "Automobile and Motorcycle Parts Window" is to conduct market research, prepare marketable products in overseas warehouses, help overseas enterprises optimize their products, avoid inventory risks, and reduce stocking costs.
For cross-border e-commerce enterprises, the most difficult thing to control is the end of line delivery and services in overseas regions. This also means that cross-border e-commerce services only cover the cross-border transportation chain, which is far from enough. It is necessary to connect the entire logistics chain and develop localized overseas business. To this end, the "Automobile and Motorcycle Parts Window" has established a service team in the overseas warehouse location, recruiting a group of overseas Chinese who can effectively communicate with suppliers in the local language and cultural background to assist in handling potential issues. In this way, after-sales services such as product repair and return can also be quickly resolved locally.
We hope to turn our overseas warehouses into exhibition and sales platforms for 'Rui'an Manufacturing'. On the one hand, it can allow the purchasing end to have a one-stop understanding of automotive and motorcycle parts products from multiple manufacturers, without the need to travel around and compare prices from three different sources; On the other hand, it also provides a good product display platform for enterprises, allowing Ruian products to better enter the global market and create greater competitive advantages for Ruian automotive and motorcycle parts brands to go global.
The Ruian "Auto&Motorcycle Parts Window" platform was launched in 2018 and has undergone two iterations of updates. It now includes 543 car brands and 68231 models, covering 32 major categories and over 10000 automotive parts product data information. The number of registered enterprises has exceeded 50000, including more than 1600 member enterprises, covering 80% of local automotive and motorcycle parts enterprises. The number of application download users has reached 600000, and the daily activity has reached 100000.
Last year, "Auto&Motorcycle Parts Window" pioneered the creation of a VR panoramic factory display system, allowing VR technology to enter multiple enterprises such as Ruili, Bateng, Huiboli, Tiannafu, etc., enabling domestic and foreign merchants to visit factories online without leaving their homes.
In addition, the Rui'an Automotive Key Parts Industry Innovation Service Complex in the first phase of Dongxin Science and Technology Innovation Park also has an offline collection exhibition hall called "Auto Parts Window", attracting more than 300 local auto parts manufacturers to settle in and showcasing more than 500 categories of auto parts products, making the idea of "helping factories find customers and customers find factories" a reality, and helping our city's auto parts industry to explore the "digital blue ocean" and achieve innovation and upgrading.
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