Yang Qingbing, member of the Standing Committee of the Party Committee, Director, and Vice President of Xinhua News Agency, Liu Yan, Deputy Secretary General of the China Association of Automobile Manufacturers, Qin Kongjian, Chief Expert in the Intelligent Networking Field of the China Automotive Center and Deputy Chief Engineer of the China Automotive Strategy and Policy Research Center, Li Xianjun, Researcher, Doctoral Supervisor, and Director of the Automotive Development Research Center at the School of Vehicles and Transportation at Tsinghua University, Xu Min, Dean of the Automotive Engineering Research Institute at Shanghai Jiao Tong University, Michael Arndt, General Manager of FAW Audi Sales Co., Ltd., Leng Jiangtao, Vice President of the BU MKT and Sales Service Department of Huawei Intelligent Automotive Solutions, and Li Fenggang, Executive Vice General Manager of FAW Audi Sales Co., Ltd., and other guests had in-depth exchanges and discussions around the forum theme.

In depth exploration of the essence of technology and the integration of the automotive industry

Faced with multiple challenges such as "parameter competition" and "trust crisis in intelligent driving" in the current market, Yang Qingbing, member of the Standing Committee of the Party Committee, Director, and Vice President of Xinhua News Agency, emphasized as a guest speaker at the 2025 Xinhua News Agency Technology Innovation and Industry Integration Forum that China, as a core market accounting for 70% of global new energy vehicle sales (12.86 million vehicles/18.23 million vehicles worldwide) (data sourced from industry statistics in 2024), is leading the reconstruction of the automotive industry ecology with electrification, intelligence, and networking. The continuous breakthroughs in innovative technologies are driving the evolution of automobiles from "mechanical products" to "intelligent terminals", and shifting the focus of industry competition from a single manufacturing capability to the construction of a system ecosystem of "computing power+data+scenarios". Automobile companies should avoid "hardware not hard, software not soft", which has been a problem encountered by some so-called "technology innovation enterprises" in the past.

Liu Yan, Deputy Secretary General of the China Association of Automobile Manufacturers, pointed out at the forum that in the current era of technological change, the luxury car market is undergoing a "two-way reshaping". On the one hand, electrification and intelligence have disrupted the monopoly advantages of century old luxury brands in traditional design, power, chassis, and other aspects; On the other hand, traditional luxury brands will win their own market and future with advantages that ordinary brands and emerging brands cannot match under the new value system generated by sustainable development and digital civilization. She summarized her speech with the direction of "technology towards novelty, brand towards excellence, and marketing towards goodness", looking forward to the century old luxury brands represented by Audi moving towards novelty and achieving long-lasting success.