Under the epidemic, the income of middle and low income groups in China has been more or less affected, but high net worth people still maintain a very high income level, which also reflects the consumption of high-end luxury brand cars. Bentley, a unit of The Volkswagen Group, recently announced its performance in the Chinese market, with the domestic sales of Bentley increasing by more than 50% from January to May 2020 compared with the same period last year. "We have full confidence in the Chinese market and bentley models," said Ian Amryu, Executive general manager of Bentley China, Hong Kong and Macau. Over the past few years, we've seen more and more young customers emerge.

Bentley joined Volkswagen Group and Shared MLB EVO technology platform with Vw, Audi and other brands. Although there is a certain gap between bentley and Rolls-Royce in terms of overall brand segment, this does not affect Bentley's "profit" at all. In the past few years, bentley's global sales volume has maintained over 10,000 cars, reaching more than twice that of Rolls-Royce.

From the perspective of customer group development trend, Bentley and Rolls-Royce are close to each other. In recent years, a large number of post-90s consumer groups have appeared, among which a considerable number are women. And you know why. It is also worth mentioning that, in order to attract more young consumers, Rolls-Royce in last year's promotional video to play a nightclub trend.

At present, Bentley in the domestic market sales of Tim yue, Flying, Continental GT, Musang four models, future Bentley will continue to update its product lineup. At the same time, He said Bentley will continue to meet the expectations of young customers, which means that bentley will have more market growth in the future.