Not long ago, we conducted a detailed analysis of the P-HUD launched by Xiaomi YU7 and what black technologies were used behind it.

Recently, Xiaopeng also released an AR-HUD system called "Chasing Light Panorama".

A HUD that cost Huawei and Xiaopeng 10 billion yuan?

This system was jointly developed by Xiaopeng and Huawei, and it is said to have invested over 10 billion yuan in research and development.

Among them, Huawei is mainly responsible for hardware development, while Xiaopeng empowers in AI and software.

The first model equipped with this configuration is the Xiaopeng G7, which is expected to officially debut and start pre-sales within this month.

A HUD that cost Huawei and Xiaopeng 10 billion yuan?

So what pain points have been solved and what new gameplay have been brought about by this AR-HUD, which has been highly anticipated by Xiaopeng?

As is well known, the HUD configuration has been controversial since its inception.

For people who enjoy using HUD, it is very convenient not to frequently look down at the instrument panel while driving.

However, it cannot be denied that most HUDs still suffer from three major problems: unclear visibility, dizziness, and obstruction of vision.

A HUD that cost Huawei and Xiaopeng 10 billion yuan?

In order to solve the problem of "unclear visibility", Zhuguang Panorama uses Huawei's latest self-developed LCoS imaging module.

It has an equivalent display area of 87 inches, a maximum brightness of 12000 nits, and a contrast ratio of 1800:1, ensuring that the displayed content is clearly visible in various environments.

At the same time, with the new distortion correction algorithm and longer image display distance, it can effectively avoid eye fatigue and dizziness.

A HUD that cost Huawei and Xiaopeng 10 billion yuan?

Finally, regarding the issue of "blocking the line of sight", Chasing Panorama uses 3D OCC technology to make the displayed content more in line with the road, ground, and surrounding environment.

A HUD that cost Huawei and Xiaopeng 10 billion yuan?

After solving the three long-standing problems of traditional HUD, Chasing Panorama has also developed many new tricks in the software layer.

For example, the popular lane level navigation in the past two years has been moved to AR-HUD by the panoramic tracking.

A HUD that cost Huawei and Xiaopeng 10 billion yuan?

From the video of the press conference demonstration, it can be seen that the navigation route is "drawn" in front of the driver in the form of a light blanket, which is somewhat similar to the best route guidance when playing racing games.

Especially in complex intersections, roundabouts, and other high difficulty scenes, with panoramic tracking, clearer guidance can be provided.

A HUD that cost Huawei and Xiaopeng 10 billion yuan?

In addition, the panoramic chasing light can also be linked with Xiaopeng's assisted driving system.

A HUD that cost Huawei and Xiaopeng 10 billion yuan?

Intentions such as acceleration, deceleration, and lane change of the vehicle will be displayed in the panoramic view, allowing the driver to have sufficient prediction of the vehicle's behavior.

A HUD that cost Huawei and Xiaopeng 10 billion yuan?

Additionally, it is worth mentioning that in automatic parking scenarios, a panoramic light blanket can also be used for guidance.

For example, the complex driving paths and target parking spaces in the parking lot will be marked in real-time in the panoramic view, allowing car owners to constantly monitor the progress of parking.

A HUD that cost Huawei and Xiaopeng 10 billion yuan?

In terms of active safety, the information displayed by "Chasing Light Panorama" is also very rich.

For example, in high-risk scenarios such as congested vehicles and ghost probes, the system will provide early warning and annotate real objects to alert drivers of potential risks.

A HUD that cost Huawei and Xiaopeng 10 billion yuan?

In addition, when encountering harsh environments such as rain and fog, the follow-up panoramic view can not only accurately mark the position of vehicles ahead with white lines, but also highlight the lane markings on both sides, which is currently not common.

A HUD that cost Huawei and Xiaopeng 10 billion yuan?

Write at the end

It is not difficult to see that compared with the P-HUD of Xiaomi YU7, which focuses on structural innovation, the joint launch of Xiaopeng and Huawei's Chasing Panorama is a new level of polishing for AR-HUD.

Whether it is the display effect or the content that can be displayed, the panoramic view of chasing light can be considered a ceiling level existence in current car HUDs.

However, as an AR-HUD, there are still several challenges that need to be overcome in order to fully leverage the advantages of panoramic tracking.

A HUD that cost Huawei and Xiaopeng 10 billion yuan?

Firstly, regarding the cost, according to the information revealed at the press conference, Huawei has invested over 10 billion yuan in the research and development of this AR-HUD.

For the Xiaopeng G7, if it cannot balance the cost pressure brought by this AR-HUD, it is not ruled out that it will repeat the mistakes of the Xiaopeng G9 in the past.

Secondly, the larger structural volume of AR-HUD is also a challenge for the valuable interior space.

For Xiaopeng, who is equipped with AR-HUD for the first time, the difficulty can be imagined.

I also want to ask everyone in front of the screen, what is the most ideal HUD in your mind? Welcome to communicate with us in the comment section!