The epidemic will affect not just this auto show, but probably every year to come.

Organizers of the Geneva Motor Show 2021 announced on June 29, local time. The reasons are a lack of interest from carmakers and the uncertainty of coVID-19.

This also means that the Geneva Motor Show will be cancelled for two consecutive years due to the epidemic. The Geneva Motor Show, known as the "international motor trend indicator", was founded in 1924 and is the only large annual international motor show in Europe. In late February, the 90th Geneva Motor Show, scheduled for early March, was cancelled after the Swiss government banned events with more than 1,000 people.

The head of the Geneva motor Show said most car companies would be unwilling or uncertain to attend next year's show, so the whole industry now faces a huge crisis and challenge. According to the survey, auto companies would prefer to participate directly in the 2022 auto show. The 2022 Geneva motor Show, however, is an open question.

In recent years, the number of exhibitors at major international auto shows, including The Nizhiwa Auto Show, has been decreasing year by year. The news comes after Forbes published an article suggesting that manufacturers may be looking for an excuse to pull out as auto shows lose their appeal as a way to boost sales.

Vw's HerbertDiess also told goodwood that traditional car shows were losing their edge and facing "death". "Traditional auto shows are a product of the 1960s," he says. "They don't seem as important as they used to be. They don't give automakers what they want, and they don't give consumers what they want." Apparently, with auto shows relatively expensive, automakers are now more willing to put their promotional dollars into cheaper distribution channels, such as online launches.

Geneva motor Show director Sandro Mesquita told Automotive News Europe in May that holding the 2021 event without manufacturer support could kill the event altogether. "It would be a disaster for us to cancel shows again next year, so we need to consider the opinions of the major brands." If there is to be an auto show next year, we should do it well and not reduce its scale.

The house leakage deviated through the night the rain, the financial problem also became the Geneva motor show block. The Geneva Motor Show Foundation had been seeking financial assistance from the local government. The Geneva government agreed to lend 16.8 million francs to the Geneva Motor Show, but one of the terms was to hold the show in 2021. The foundation was not satisfied with the terms and turned down the loan. The foundation is currently trying to sell the Geneva show to Palexpo SA, which owns and operates the venue.

At the beginning of 2020, no one could have imagined that an epidemic would have such a profound impact on the lives of people around the world and greatly changed the ecology of the auto industry. In the meantime, carmakers are rebuilding their campaigns as the big shows are cancelled. Some auto companies still want to attend the big international auto shows, but it is clear that more brands are not planning to invest more resources there, and it is doubtful whether the Geneva show can be revived.