Anli Jie Automobile, a leading provider of mobility solutions and a preferred partner for top global automotive brands, successfully held the first "Partner Summit" in Beijing. This summit brought together partners from Amway's international retail network who represent and distribute Chinese car brands, and conducted a three-day in-depth collaboration and immersive research. Anli Jie Automotive Agency Sales includes many globally renowned Chinese car brands such as BYD, GAC Group, MG, Changan, Geely, Remote, Jike, and Omoda&Jaecoo, and is committed to assisting them in successfully expanding into overseas markets. Anli Jie Automobile's business map spans across the Middle East, Africa, Europe, and Australia. By 2025 alone, the company has successfully entered seven new international markets. In the rapidly changing automotive industry, only one truth remains unchanged: success or failure depends on the local market. For Chinese car companies operating in overseas markets, a deep understanding and precise benchmarking of local consumers' expectations is the core of establishing long-term brand trust in the local market. Distributors play a crucial role in it. As the "frontline guardians" of brand reputation, dealers deeply shape the user's driving experience throughout the entire lifecycle from new car sales to after-sales service. Therefore, Anli Jie Automobile inherits 80 years of profound industry accumulation, regards building and managing a first-class dealer network as the core strategic pillar, focuses on building a unified and high standard customer experience, establishes clear operational guidelines, and empowers partners in all aspects to help them achieve rapid scale growth in the global diversified market. This summit will be held from April 25th to 27th, gathering partners to reaffirm the strategic direction of Anli Jie Automotive, officially launching the new empowerment platform Anli Jie Academy, and leading the global distribution network to deeply immerse itself in China, the world's most dynamic automotive market. This summit was specially selected to be held during the Beijing International Auto Show, providing an excellent platform for partners to gain a clear understanding of the industry trends and cutting-edge technologies in the future of automotive retail. Fady Jameel, Vice Chairman of Amway International Business Unit, pointed out that "the global market is vastly different, and dealers are the most vibrant windows for brands in the local area, constantly defining users' brand awareness. Bringing our partners together in Beijing, we hope they can inspire each other, personally lead the pace of change in the Chinese market, draw inspiration from this world's most innovative automotive market, and transform it into driving force for the development of their respective market businesses

Based on the high ground of global automotive competition, with unique and ingenious site selection

Today, China has become the most competitive automotive market in the world. By 2025, Chinese brands will occupy six of the top ten electric vehicle manufacturers worldwide, and the Chinese market will contribute over 60% of global electric vehicle sales. The attending representatives conducted in-depth visits to the flagship retail exhibition halls of Huawei, Jike, Xiaomi, and NIO in the Wangfujing area of Beijing, drawing inspiration from the unique modern automotive retail models of these brands. At the end of the trip, the delegation also visited the Great Wall, where they deeply appreciated the deeper meaning behind China's "innovation speed" in the context of this magnificent historical civilization - that is, always building for long-term development.

Building a long-term dialogue mechanism

In addition, senior executives of Amway Group held an informal strategic dialogue dinner with global partners. The evening event carefully incorporated traditional Chinese cultural elements such as Peking Opera and live calligraphy performances, while further consolidating the common values and deep collaboration based on long-term vision among Amway, local dealer partners around the world, and leading Chinese automotive brands.

The 'Partner Summit' will now be officially upgraded to an annual conference, marking the continuation of Amway's long-term commitment to bringing together a global dealer network, deepening strategic synergy, sharing cutting-edge insights, and jointly seeking development speed, building a more closely connected and highly standardized global collaboration network.