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Brand Upgrade/Adoption of new logo Didi Ride-sharing officially renamed as "Green Vegetable Ride-sharing"

Publish Date: 2020.07.20

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On July 20, Didi Ride-sharing announced that it would change its name to "Green vegetable ride-sharing" and adopt a new brand logo. From now on, users can log in the Didi passenger App to participate in brand upgrading activities and receive a full month ride-sharing coupon, cash bonus and other rich new brand benefits.




As to why it changed its name, a didi ride-hailing company insider said, "Green vegetables are both daily and healthy for all of us, and represent the positioning of ride-sharing as a product that benefits the public and is green and environmentally friendly. I hope the independent green vegetable ride-sharing brand will push more users to share online ride-sharing seats and national prices, and make urban traffic smoother and more environmentally friendly."




It is understood that after the renaming of green vegetables carpool, the new brand will be based on the existing products, around the three core user values of low price, punctuality and safety, to create a better experience of green travel. Through the continuous improvement of big data and artificial intelligence algorithms, the map path planning ability is optimized to make carpooling trips more efficient. Meanwhile, the rules for carpooling are continuously improved to create a civilized and harmonious co-riding environment.




Specific function, the overall function is consistent with the original, but increased the estimated time of arrival for the carpool whole process, the new "protect" on time delay, when users struggle car arrived in destination, the actual time later than the scheduled time, will be one yuan per 3 minutes, the highest standard of 15 yuan, to knock this order amount.




From the launch of Didi Ride-sharing in December 2015 to the end of 2019, the total number of ride-sharing users has reached 2.9 billion. Choosing ride-sharing at this stage will improve vehicle utilization, reduce congestion and carbon emissions, and release considerable environmental protection effect. The name of Green vegetable ride-sharing undoubtedly lays more emphasis on the requirements of environmental protection.

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