With the continuous increase of new car sales, Volvo is about to welcome the millionth Chinese car owner from 2010 to 2020 in China. The millionth car owner not only witnessed the iteration and upgrade of Volvo products and services, but also witnessed the growing recognition and trust of Volvo in the Chinese market in the past decade.

Global sales of Volvo's plug-in hybrid model rose nearly 80% in the first half of this year compared with the same period last year, thanks to strong demand in its core markets such as Europe, according to a recent Report by Automotive News Europe. An excellent "mid-year test" further boosted the chances of electrified models meeting their annual sales targets.

Samuelson, chief executive of Volvo (Hakan Samuelsson) the forehead, said foreign corporate profitability is not because of COVID suffered serious losses, the raging - 19 for Volvo has successfully got rid of the current relies heavily on diesel, and inserted mixed models of income can make up for the company the electrification transformation consume huge r&d investment and the cost of production.

In the world, along with the transformation of the "four modernizations" gradually thorough, Volvo continue to agriculture has been the green route, through the use of cleaner energy, while almost electrification of the new generation, still in their own unique way, explaining the unique concept of luxury that originated in northern Europe, as well as the product gene in safety, health and environmental value.

In China, over the past decade, Volvo has adhered to the "people-oriented" development core, promoted the in-depth implementation of the concept of safety, health and environmental protection with strong r&d and manufacturing strength, high-quality supplier system and perfect dealer network, and achieved the continuous renewal of sales records.

On July 25, the 23rd Chengdu International Automobile Exhibition officially opened. Volvo Cars with luxury flagship SUV XC90, luxury sedan S90, luxury technology SUV XC60, luxury midsize sedan new S60, urban luxury pure SUV XC40 led by the whole car lineup appeared in the 14th hall. At a press conference on Media Day, Volvo highlighted the following points

First of all, in the case of force majeure in the auto market, Volvo sold 65,000 new cars in the first half of 2020, basically the same as the same period last year, with a stable overall performance. In the second quarter, it was the third consecutive month of double-digit growth, with market share growth in China, the US and Europe even as COVID-19 peaked.

Secondly, with the rising of new car sales, Volvo will soon celebrate in China between 2010 and 2020, the one millionth Chinese owners, the owners of one million, not only through the Volvo iterative and upgrading of products and services but also witnessed the Volvo in 10 years in the Chinese market gains more and more recognition and trust.

At the conference site, Mr. Yuan Xiaolin, global senior Vice President of Volvo Cars Group, President and CEO of Volvo Cars Asia Pacific region, and Ms. Chen Luyu, a well-known host and media personality, interpreted from different perspectives the significance of "ten years in China" and "one million Chinese car owners" for the growth of Volvo Cars.

A decade ago, 2010 was not only a turning point in Volvo's development in China (Geely bought Volvo for $1.8 billion), Mr Yuan recalls, but also a turning point in his life. In that year, he moved his family to Gothenburg, Sweden, lived in northern European cities for many years, and then returned to China. He has witnessed many innovations in Volvo's technology field and guarded millions and millions of families on the road.

Chen Luyu combined her own life and professional feelings, and Shared her inner insistence on love and life, which complemented the brand core and value path advocated by Volvo. "We have encountered a turbulent world, but nothing is more worthy of protection than inner security and physical health. The purity of Volvo cars' unique sense of luxury is rare in today's hectic world."

Finally, a new service concept is officially released.

Standing at the critical point when the millionth car owner is about to arrive, Volvo has taken advantage of the opportunity to upgrade its brand new service concept, striving not only to be "safer" in the product dimension, but also to bring "more comprehensive" intimate services to car owners in subsequent services.

New service concept including parts for life insurance, fast breeding, free booking business, when you pick up the car, super long honour enjoy walking, all-weather guard and so on six big direction, also will launch with one million kinds of "good" as the theme of millions of owners treatment plan, including the whole deduction, financial interest-free, value replacement and maintenance of super-long multiple gifts.

Whether it is "ten years" or "one million car owners", the big inflection point of "ten" or "one hundred" is a key number that cannot be turned around. It is worth a company to pull back the past history, reflect on it with a more long-term view of the future, and reposition and upgrade its strategy with the sustainable development concept. But a decade of success for a carmaker such as Volvo is far from a decade of vision and milestones for millions of owners.

Therefore, At the auto show, Yuan Xiaolin repeatedly mentioned the luxury Volvo has been trying to explain to the outside world these years, and listed all its models with standard City Safety urban Safety system and standard CLEANZONE®. For him, Nordic luxury is the ultimate in basic safety, health care and care for the well-being of people and nature.

So, in the next decade or two, how will Volvo commit itself to becoming a global climate zero-load benchmark? As the only luxury car brand on Boston Consulting Group's 2020 list of most Innovative Global companies, how will Volvo continue to innovate in safety, health and environmental protection? In the future, how to bring forth new inventions that will continue to change the course of human life in the age of electrification?

The answer lies in iterative and innovative products and services.