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A year-on-year increase of 49.9%. Is this the best Changan?

Publish Date: 2020.08.13

     It can be said that the sales growth is related to changan Automobile's increasing efforts in product release, improving market attention and product competitiveness.




    Recently, Changan automobile officially announced the latest sales data. According to the data, in July 2020, Chang 'an Automobile sold 164,931 units in a single month, with a year-on-year growth of 38.5%, continuing the upward momentum in the first half of the year. Among them, The sales volume of Changan brand Cars in China reached 123,548 units in July, up 49.9 percent year on year.




     Statistically speaking, chang 'an was the no. 1 Selling Chinese brand in July. After rising sales in July, Chang 'an has sold 995,923 vehicles this year, up 6.0 per cent year on year.


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    In the passenger car market, Changan's Sales of Chinese-brand passenger cars reached 82,860 units in July, with an impressive year-on-year growth of 56.4 percent. Among them, carrying changan blue Whale engine "Blue Whale Family" series of models continued the champion performance, July monthly sales again exceeded 70,000 units.




    Among them, A+ class SUV "tomorrow driver" Chang 'an CS75 PLUS sold 15095 units in July. With the help of CS75 PLUS, Chang 'an CS75 SERIES sold 21358 units in July, delivering the double growth performance of 1.4% month on month and 95% year on year. The monthly sales of chang 'an CS75 series exceeded 20,000 units for four consecutive months, which launched A fierce impact on the leader of compact SUV.




    In July, The Long Comfort series increased by 2.7% month-on-month and 69.6% month-on-month, with 18,735 units sold, marking a new record for monthly sales this year. Among them, the Mobile PLUS, which was listed in March, has seen four consecutive months of month-on-month growth, with sales continuing to rise. It delivered 16,670 units in July, up 3.9% month-on-month. Driven by Chang 'an Escape series, Chang 'an sedan continues to gain momentum, and the development strategy of "walking on two legs" for enterprise cars and SUVs becomes more and more stable.


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    The first high-end product, Uni-T, continued to sell well, delivering 10,081 units in July, up 36% month-on-month. Since June 21 listed, changan UNI - T with "new wisdom of science and technology aesthetics" engine design language, interaction design in the future, the blue whale can be efficient dynamics, heavily armed security system and intelligent health management system, and obtained the user, its cumulative order has more than 20000 vehicles, successfully opened a new chapter of changan high-end new series products.




    In the autonomous passenger segment sales increased significantly at the same time, in July, Changan Automobile business units have achieved sales growth. In the autonomous segment, auchan, the second passenger brand, sold 9,993 units in July, up 2.2 percent year on year. In the commercial vehicle market, Long Ankai Saw a year-on-year growth of 46.6 percent in July and delivered sales data of 26,069 units, breaking the 20,000 unit sales mark for five consecutive months.




   In the joint venture sector, Changan Ford sold 21,726 vehicles in July, with a year-on-year growth of 20.2%, and this year's accumulative sales volume has reached 119,174 vehicles, with a year-on-year growth of 27.8%. Changan Mazda also saw 3.1 percent growth in July, Posting sales of 11,920 vehicles. With the year-on-year sales growth of Changan Ford and Changan Mazda for four consecutive months, changan automobile brand of joint venture achieved a year-on-year growth of 8.2% from January to July, with the accumulated sales volume of 243,174 units, which further consolidated the strategy of "laying equal emphasis on independence and joint venture" of Changan Automobile.

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    The market has not been optimistic about the recovery of Changfu, but its improvement is subtly happening. At the same time, while the sales volume is still low, Ford's cost management is worthy of praise. It is expected that after the stable brand reputation in the stage, Changan Ford will return to the tough sales stage next, when the sales volume and performance flexibility will be prominent.




    Changan automobile sales growth in July, further shows the changan automobile brand strength and product competitiveness, and behind it, is changan auto start after the third entrepreneurship, innovation "business plan", in the brand management, business users, improve efficiency, intelligence, new energy transformation and upgrading results given by the development of new fields such as kinetic energy.




    As the pace of corporate transformation continues to accelerate, it is understood that in September, Chang 'an CS75 PLUS 2021 will be launched, this smart, shape, quality and comfort comprehensive upgrade of tomorrow's car, will be with CS55 PLUS blue whale version, RUI Cheng CC blue whale version and other new models, accelerate the promotion of Chang 'an Automobile brand upgrade. By then, Chang 'an's sales will no doubt rise to a new level.


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     In 2019, Changan launched a series of CS models including CS35 PLUS, CS55 PLUS and CS75 PLUS. In the first half of this year, changan also launched the Flit PLUS, CS55 pure electric version, Benben E-Star and uni-T, the first model in the high-end product series. At present, Chang 'an Automobile product series has formed "CS family, escape series, gravity series" and other three series.




    It can be said that the sales growth is related to changan Automobile's increasing efforts in product release, improving market attention and product competitiveness. By 2020, Chang 'an aims to produce and sell more than 1.91 million vehicles, an 8% increase over 2019. By the end of July, Chang 'an has achieved 52 percent of its annual target. With less than five months until the end of 2020, there will be pressure to meet such annual targets.




    Another concern is that, as Chang 'an's sales rise, it is still struggling to hide its operating losses. Since last year, Changan Automobile has been in continuous operation. It has introduced strategic investors, sold the shares of PSA Peugeot Citroen, launched the equity incentive plan and raised 6 billion yuan in order to promote the performance reversal.


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     According to the plan, the net amount of the 6 billion yuan raised will be used for the adjustment and upgrading project of Hefei Chang 'an Automobile Co., LTD., the 5th phase of Chongqing Changan Automobile Company LimitedH series, the first phase of NE1 series engine production capacity construction project, collision test laboratory capacity upgrading project, CD569 production line construction project and supplementary working capital.




    As is known to all, Chang 'an Automobile continues to invest 5% of its annual sales revenue into research and development every year. Centering on the field of intelligence, chang 'an automobile continues to strengthen the construction of software capability. Including the weakened profitability of the joint venture, it is not hard to find that, in spite of the accumulative sales growth this year, the loss is still the "main melody" of Changan Automobile business.




    This means that Chang 'an carries a heavier burden than its own brands such as Geely and Great Wall. At the same time, joint venture brand products continue to decline, the market share of self-owned brands is gradually shrinking, the state subsidies for new energy automobile industry is gradually declining, the auto industry survival of the fittest rapidly accelerated. In this case, Changan Automobile will be how to turn a loss to profit? Nothing is known yet.

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