From online to offline

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The year 2020 is a real challenge for foreign trade enterprises. As the epidemic continues overseas, the majority of foreign trade enterprises are faced with the dilemma of order cancellation, customer stagnation and offline exhibition shutdown. In the face of the epidemic, many foreign trade enterprises have been affected to different degrees. The exports that have been seriously affected include clothing, textiles, auto parts, shoes, suitcases and bags. These are the traditional foreign trade industry of Zhejiang province, how should the enterprise of Zhejiang that faces commodity export to be blocked break out encirclement?

On the afternoon of May 31, a reporter from CCTV news channel took Window of Automobile & Motorcycle Parts and Rui Li Group as an example -- traditional foreign trade industry: enterprises breaking through the circle to explore new markets from online to offline. Zeng Chengzhang, deputy general manager of Rui Li Group, said that face-to-face communication is always the most effective and direct way of communication, regardless of the industry. So the recent cancellation of the exhibition affected by the epidemic is also a great impact on the auto motorcycle parts industry. At the exhibition, customers will have a good impression of the enterprise's products when they see the appropriate samples, and it will be beneficial to the sales if they take them back for a trial. Moreover, there are fewer opportunities for face-to-face communication in offline exhibitions and even fewer opportunities to develop new customers.

In order to cope with the closing of offline channels, The online operation department was set up a month ago to expand the market by transferring from offline to online. Since VR project is a new thing in this industry, with new challenges and zero starting point, all these are new attempts and new processes.

The Canton Fair will be held online for the first time in June. In order to take the initiative to develop new customers at the Fair, the auto & Motorcycle parts window will make the factory and all products 3d modeling so that customers can feel the situation of the products and factories they want in VR online.

As mentioned above, VR is also a new way in this industry, and the specific effect is unknown. However, this way is more intuitive than pictures and videos and makes customers feel it, so it has more advantages than other manufacturers. "Online breakout" has become the only way for almost every foreign trade enterprise in 2020.

For exhibitors, the previous communication mode directly opposite the booth was blocked due to the epidemic. However, with the development of VR 3D modeling by Window of Automobile & Motorcycle Equipment, VR 3d modeling seeks for a new mode of online breakthrough. Enterprises and manufacturers face up to business opportunities in a new way and develop sales channels, which breaks the information barrier of pictures and videos in the old online mode, clears the communication path and improves the development efficiency.