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Ford China readjusts, Gu Jiaying takes over Xiong Yi

Publish Date: 2020.08.21

    CRRC was informed that Xiong Yi, former vice president and marketing director of Changan Ford's national sales and service organization, will be transferred to Jiangling Ford and will be replaced by Gu Jiaying, the former chief marketing officer of Chrysler China Automobile Sales Co., Ltd.


人事变动,福特

    CRRC called Changan Ford for verification. It stated that the news was true and stated: "In order to better promote the local talent plan within Ford, Xiong Yi's visit to Jiangling Ford is a normal job change." It is reported that Ford Motor (China) has two joint ventures in China, Jiangling Ford and Changan Ford.


    At the end of 2018, Ford Motor Company upgraded Ford China into an independent business unit. All business in China will be owned by Ford China. Chen Anning will serve as Vice President of Ford Group and President and CEO of Ford China. Report from the global headquarters.


    Public information shows that Xiong Yi is a veteran in the automotive marketing industry. He has worked for Shenlong Automobile, Dongfeng Nissan, and Dongfeng Renault for 19 years. He has extensive marketing and management experience. In April 2018, Xiong Yi served as the marketing company of Borgward Automobile Group. General manager. In June 2019, Xiong Yi, Yang Song and Huo Jing two former Baowo executives joined Ford China successively.


    According to official reports, Ford's sales in China in July this year were 21,726 vehicles, a year-on-year increase of 20.22%. The cumulative sales from January to July were 119,174 vehicles, representing an increase of 27.82%. "After arriving at JMC Ford, Xiong Yi will be responsible for JMC Ford's passenger car market related business."


人事变动,福特

    Regarding the successor Gu Jiaying, Changan Ford said: "I haven't contacted me yet, but I heard that he has more than ten years of experience in public relations and marketing in the industry."


    It is reported that Gu Jiaying was originally the chief marketing officer of Chrysler (China), responsible for the public relations and communication of Chrysler's enterprises in China, brand promotion, and product strategy communication. Before joining Chrysler, Gu Jiaying was responsible for the public relations and communication work of the two brands in Ford China and GM China. This time she is returning to her former club.


人事变动,福特

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