Honda recently released its August China end-market sales figures. It is clear from the released data that Dongfeng Honda's monthly sales exceeded that of Guangzhou Automobile Honda. Combined with the data of the first eight months, Dongfeng Honda's monthly sales exceeded Those of Guangzhou Automobile Honda for the first time.

      Honda's terminal sales in China rose 19.7 per cent in August from a year earlier to 148,636 units. Guangqi Honda sold 71,143 cars in August, up 19.67 percent year on year. Dongfeng Honda sold 77,493 vehicles in August, up 19.76 percent from a year earlier.

        Break down the Japanese market and compare the performance of other car companies in China in August, Toyota gained more than Honda in China in August, 7.5 percentage points higher than Honda. Both Nissan and Mazda reported year-on-year declines in August, with Nissan down 2.4 percent and Mazda down 2.27 percent.

       Combined with sales this year, Honda's decline in China has narrowed to single digits, leaving dongfeng 13,000 units behind Guangzhou Honda. Honda's sales in China in the january-August period were 897,289 vehicles, down 9% from a year earlier. The total sales volume of Guangqi Honda was 455,362, down 8.1% year-on-year. The total sales volume of Dongfeng Honda was 441,927 units, down 9.8% year-on-year.

        In terms of specific models, The sales volume of a total of 7 models of Honda in China exceeded 10,000. Guangqi Honda holds 4 seats, namely Accord, Hao Ying, Bin Zhi and Ling Pai; Dongfeng Honda, on the other hand, has three seats: the Civic, cr-V and XR-V, each of which sells more than 20,000 vehicles a month.

The CR-V broke the 20,000 mark for the first time this year

In addition, the Civic has sold more than 20,000 vehicles for four consecutive months since May. Cr-v has achieved the first monthly sales of more than 20, 000 vehicles this year. In addition, The total sales volume of Honda's hybrid models in China reached 18,452 units, and the cumulative sales volume of The Accord · Hybrid has exceeded 100,000 units since its launch.

Cr-v, as a joint venture compact SUV entered the Chinese market at the earliest, has been reformed in the medium term recently, and its product strength has been further improved. The mid-term modification of CR-V came into the market on July 10. In the first month, it took 22 days to reach 17,000 units, ranking the third place in the overall SUV market and the first place in the joint venture SUV market. In August, it sold more than 20, 000 cars, the highest monthly sales figure so far this year.

For the first seven months of this year, cr-V dominated the top spot in SUV joint ventures. The relevant person in charge of Dongfeng Honda once told China Railway Network that Dongfeng Honda regularly upgrades and updates its products according to the market changes and consumer demands, so as to maintain the advantage of CR-V products under the dual background of epidemic situation and downward market. The new 1.5-t engine Black Edition model, for example, has a more detailed design that appeals to younger consumers.

       In addition, XR-V may help. Xr-v has been doing well in terms of sales since it went public in mid-February. Excluding march, when the epidemic was severe, since April, the monthly sales volume of XR-V has hovered around 15,000 units. In the first seven months, the cumulative sales volume has surpassed that of the same period last year, with a slight increase of 2.8%. Among the top 10 joint venture SUVs, it is one of the few vehicles to turn a full year on year.