"BMW sales in the second quarter increased by 17% year-on-year, and it is predicted that the third quarter will achieve more rapid growth." BMW Group Greater China President and CEO Gao Le said in an interview with the media during the Beijing Auto Show that the market is growing It is the guarantee of product strength. This year BMW is expected to release 17 new cars.

      2020 is BMW's "year of new energy" in China. The BMW i family model BWM i4 and the newly launched BMW iX3 will be highlighted at this Beijing Auto Show. As the first pure electric SAV model under the BMW Group, the launch of the BMW iX3 has opened a new stage.

       Gao Le said that from the perspective of time, the BMW iX3 was launched at the right time, and the price is within the overall price range of the BMW X3. "I have great confidence in the BMW iX3."

Four elements support electrification transformation

    The BMW Group also has a clear plan for the next ten years. By the end of 2023, the BMW Group will provide 25 new energy vehicles in the global market, of which more than half will be pure electric vehicles. By 2030, the BMW Group’s goal is to deliver 7 million electric vehicles worldwide.

     Gao Le believes that the success of the electrification transformation depends on four major elements, namely policy, open customers, battery safety and charging services.

     "First, strong government policy support is needed. In this regard, China has an advantage." On the user side, Gao Le said that China’s advantage is that consumers will not naturally associate luxury cars with traditional internal combustion engines. "Chinese customers are relatively open in terms of power selection and accept new technologies with an open mind."

     In terms of battery safety and charging services, Gao Le believes that companies need to give customers more sense of security. "Chinese customers are actually ready, and now they are waiting for suitable models. We need to build customer trust in technology. "

     It is understood that BMW will provide free charging wall boxes and free basic installation services to all customers who purchase BMW iX3. By the end of 2020, BMW’s public charging service network will cover more than 270,000 charging piles, including 80,000 DC fast charging piles. The charging network of more than 250 authorized dealers in more than 120 cities will also be gradually covered by the end of 2020. open.

      The BMW iX3 has a long range of 500 kilometers, 16.7 kWh per 100 kilometers. It is understood that the BMW iX3 guarantees the safety of the car from three levels of battery cells, battery packs and the whole vehicle. During the development process of the battery pack, fire, sea water immersion, drop, acupuncture, vibration, extrusion, etc. Up to 128 mechanical verification tests and 994 software function tests are included to meet global market regulatory requirements and BMW’s stringent quality standards.

It is estimated that by the end of 2020, the number of BMW i authorized dealers will reach nearly 200, covering approximately 60 cities.

Resolutely invest in China and continue to push forward the product offensive

       Under the guidance of the new "First Strategy", the BMW Group continues to deepen its China strategy, steadily implement the "2+4" strategic measures, and promote the sustainable growth of its core business.

      2020 is BMW's "Brand Year". The BMW Group continues to innovate and makes frequent efforts in various market segments to continuously create models that meet different consumer needs. In addition to the BMW series, the new BMW 4 Series Coupe, the new BMW 5 Series long wheelbase and standard wheelbase models, the new BMW 5 Series plug-in hybrid model, the new BMW 6 Series GT, the new BMW 5 Series The BMW M5 was officially launched at this auto show.

      "BMW always looks forward to the future, with a long-term view; in our view, the future of travel will integrate sustainability and luxury experience. This year, we continue to promote a strong product offensive with 17 products. Among them, today we see new products Nearly half belong to the two sub-brands of BMW M and BMW i. They serve as the two wings of the main BMW brand." Gao Le said that China's BMW customer base is very diverse, and BMW will use a more comprehensive product array to meet various needs. , To adapt to different consumer groups, "We are well aware that Chinese customers are not the same."

      It is worth noting that BMW iX3 is produced in China and sold globally. Gao Le believes that this is the fulfillment of the BMW brand's commitment to "in China, for China, and for the world".

      "BMW is already practicing dual-cycle in China. For example, in terms of parts supply chain, we have more than 400 suppliers in China, which not only support our local production in Shenyang, but also support global production through the BMW Group global supply network. Now with the production of iX3 in Shenyang, we have also achieved a double cycle at the vehicle level." Gao Le said that BMW iX3 production in China will certainly do a good job in domestic sales, explore China’s huge market potential, and supply overseas. .

     On September 14, the second phase of the BMW Brilliance Power Battery Center was officially opened, becoming the world's first production base for BMW Group's fifth-generation power batteries. It is understood that the completion of the expansion marks that BMW's power battery production capacity in China has more than doubled, and it is ready for further development in the future.