In the past when coupe models were not so popular, Volkswagen CC once attracted a large number of appearance fans with its low attitude, frameless doors and large hatchback body shape, which attracted great attention and high sales, and was entitled "the most beautiful Volkswagen car". However, with the passage of time and the change of the market, the mass CC seems to have entered the end of its life. In recent years, it has been obvious that the spirit is willing but the force is insufficient, and the sales volume is declining miserably.

The reason why I pay attention to Volkswagen CC again is that at the end of last month, faw-volkswagen officially announced that the 2020 Volkswagen CC was officially launched, with a price range of 24.68-301,800 yuan. A total of 6 models have been introduced, and the configuration has been adjusted. All of them are equipped with standard panoramic sunroof, and all of them are still equipped with 2.0t engine.

This let me thought of the Volkswagen CC listed before the month of sales, sales in October this year, Volkswagen CC in October only sold 447 vehicles, even brothers magotan fraction of less than, you know the performance has been poor Peugeot 508 l in all sold 523 vehicles, what exactly is it that this is why, mass popular models of the Volkswagen CC was once so poor?

Tall in short person, appearance level true "most beautiful"?

No one can deny the high appearance level of Volkswagen CC exterior. The current model is still the same as the design language of the previous model. The oversized intake grille is covered with chrome trim, and the LED headlights on both sides are perfectly combined with grille, which is sharp and conspicuous. The side lines are elegant and smooth, the body posture is low and flat, the streamline feeling is full, plus the classic features such as sliding back coupe model, duckling tail, frameless door, etc., it is indeed the most outstanding in the Volkswagen model of yishui.

In 2009, Volkswagen CC also won the "red dot design award", but now it's 9012, and the trend has rotated several times in the past decade. Look at the new K5 coming to market next door. The most important thing is that even the most beautiful Volkswagen is a Volkswagen that people are used to.

Volkswagen CC

New magotan

Not to mention the interior, the standard family design language, no memorable features, compared with magotan is only the details of the difference, more than amazing. Good-looking can not be a meal to eat, only practical and inexpensive to do good and popular.

Magotan, A4L double-sided attack, cost-effective advantage is not outstanding

Users who buy vw's CC often struggle with magotan and audi's A4L, while vw's magotan is the most competitive. Magotan's selling price range is 1861-309,900 yuan, with a wide range of models to choose from. The starting price of Volkswagen CC is 80,000 yuan higher, which is not so much that the appearance level is not high enough, but that the higher appearance level is not enough to offset the 80,000 yuan premium. Therefore, compared with magotan, it is still a small market.

And compared with audi A4L, in addition to the deviation of the word of mouth score, how to choose the higher appearance level and the brand value of the four circles is very obvious. Therefore, the price and positioning of Volkswagen CC are not easy to be sandwicked among them.

Compared with magotan and audi A4L, the reputation of Volkswagen CC is lower because many users are dissatisfied with its interior and cost performance. They think that Volkswagen CC still needs to optimize its products to improve their competitiveness, which is still a problem of cost performance in the final analysis. If you want to sell well, you must reduce the brand premium, if you can be slightly more expensive than magotan 10,000 to 20,000 or so will be a substantial rebound.

That proved true in November, when vw sold 4,154 CCS, a nearly tenfold increase from a dismal October. In addition to the low discount of 2020 magotan just launched, the increasing discount margin of 2020 mass CC market is an important reason, I hope it can be maintained.