The turmoil of Tesla's price cut has not yet subsided, and the incident of lowering the service standard has happened again. Last Saturday (October 17), the question answering page of Tesla China’s official website indicated, “The Tesla Confidence Guarantee Program has been terminated and offline on October 16, 2020. Car purchase orders after that will no longer be available. Enjoy the protection of the plan.” This means that new Tesla owners will no longer be able to enjoy 7 days of unreasonable return.

    Public information shows that the Tesla Confidence Guarantee Program is applicable to orders that take effect on July 22, 2020 and later. It aims to provide consumers with confidence in purchasing Tesla vehicles, and is also for other rights they may have under applicable laws. provide assurance. According to regulations, if Tesla owners are dissatisfied with the new car, they can return the vehicle within 7 days of delivery, and Tesla will refund all the car payment other than 1,000 yuan that is non-refundable after deduction of the order within 30 days.

    The Tesla Confidence Guarantee Program also stipulates that the following conditions must be met for the return of the car: when the vehicle is returned, the vehicle odometer reading does not exceed 1600 kilometers; the "new car limited quality guarantee" has not expired; no applicable incentives have been submitted or applied for Policies, rewards, preferential treatments or special treatments; the vehicle is in a brand new condition, undamaged and without abnormal wear and tear; it has not been resold or transferred to any individual or entity.

Model 3

    Insiders said that Tesla's cancellation of this plan is not unrelated to its recent price cuts. On October 1, Tesla's official website in China showed that the price of the domestic Model 3 standard battery life upgraded version was subsidized from 271,55 million yuan to 249,900 yuan, and the price of the long-range rear-wheel drive version was subsidized from 344,050 yuan. The price of Performance high-performance version remains unchanged at RMB 309,000. Since its launch in 2019, the price of Model 3 has been adjusted 7 times, with a price reduction of more than 100,000 yuan.

    It is worth noting that only 12 days after the Model 3 price cut (October 13), Tesla again announced that the Model S long-life version and high-performance version have been reduced by 23,000 yuan.

    Tesla frequently cut prices and is suspected of concealing information, causing dissatisfaction with old car owners. Some car owners said that their pick-up time should be September 24, but it was advanced to Tesla's "Battery Day" on September 23. On the same day, the owner of the car had asked whether the sales might reduce prices, and received a negative answer. However, just eight days after the owner picked up the car (October 1st), Tesla Model 3 officially announced a price cut. The owner sighed helplessly for his "quilt routine" and unfortunately became a "hot leek".

    In this regard, Cui Dongshu, secretary general of the Travel Association, said that from the perspective of consumers, the most important thing for consumers to buy a car is to maintain value and use it more smoothly. Tesla’s rapid price reduction has made consumers sell second-hand cars. Prices have also fallen, resulting in a sharp drop in satisfaction. With the increase in sales scale, Tesla's product costs have decreased and prices have also fallen, but it has adopted more direct and radical measures, which has made consumers feel more uncomfortable.

Tao Lin Weibo screenshot

    For sudden price cuts, Tesla has also provided solutions to quell the dissatisfaction of car owners. Tao Lin, vice president of Tesla's external affairs, said on her Weibo, "For this price adjustment, car owners who meet the 7-day confidence guarantee plan will give three years of free overcharge rights..."

    However, now Tesla has also cancelled the "Confidence Guarantee Plan" for returning the car for 7 days without reason. Netizens cannot help but arouse greater dissatisfaction and doubts. "Tesla’s confidence guarantee business is offline. This is because the price has not been reduced. Confident?" "So you can't lower the price and I returned the car, right?"

Netizens questioned

    In this context, some consumers have turned their attention to independent brands. Some netizens said, “I originally liked (Tesla), but now there are more and more negative news, so I don’t want to buy it.” “I’m used to it, isn’t BYD fragrant?” “I’m more optimistic about electric cars ( BYD) Han."

BYD Han

    According to the latest data released by BYD, since its launch in July 2020, nearly 10,000 Han models have been delivered, and the number of deliveries is still rapidly increasing.