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Ideal vehicle delivery speed set a new record but still faces challenges to surpass Xiaopeng

Publish Date: 2020.10.20

        Ideal delivered 20, 000 cars in just 10 months, perhaps knocking Out Xiaopeng for second place in new-build sales.


        On October 18, we learned from the ideal official that since the official delivery started in December 2019, Ideal Auto has delivered more than 20,000 Ideal ONE cars to users. Data in September showed that Ideal ONE delivered 3504 units in that month, becoming the sales champion of domestic new-energy SUV market.


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      It took just ten months to deliver 20,000 cars, setting a record for the fastest delivery by a New Force of Chinese-made cars.




     Some industry insiders said that although the delivery volume exceeded expectations, but the completion of the ideal to exceed Weimar, want to surpass Xiaopeng is still difficult.




      According to public information, Ideal Automobile, founded in July 2015, is a new energy vehicle enterprise covering the business of designing, developing, manufacturing and selling high-end intelligent electric SUV. In October 2018, its first mass-production model, the Ideal ONE, an extended-range intelligent electric SUV, was officially launched. In December 2019, The Ideal ONE started batch delivery.




      Some industry insiders believe that Nextev, Xiaopeng and Ideal have formed a competitive pattern among the top three domestic newly-built automobile enterprises. Weimar has been squeezed out of the first camp, but from the current situation, Ideal will even surpass Xiaopeng.




       Data shows that The sales volume of Nextev reached 4,708 units in September. From January to September this year, NexteV delivered a total of 12,206 units. Since its first delivery in June 2018, Nextev has delivered a total of 58,288 units.




      Xiaopeng, also in the first camp of new-build companies, ranked second with a cumulative delivery of 23,606 vehicles.




      But the gap between second and third appears to be narrowing. In September, Xiaopeng delivered 3,478 units, with 8,578 delivered in the first three quarters, compared with 8,660 units delivered by Ideal In the three quarters.




      Not only that, the ideal car in the capital market performance is also commendable. At the end of July this year, Ideal car officially listed in NasDA, offering price of $11.50 per share, higher than the previous pricing guidance range, raising a total of $1.256 billion. On the day of its ipo, Ideal Car's share price rose by 43.13%, with its market value approaching Nextev for a time.




      Ideal aspect to finance car, said to boost sales, "the main reason or product competitive market and customer recognition, in 328000 near the price range, the ideal ONE, which will provide function and product value is the same with many competing models do not have prices, especially for home users."




      In addition to product power, the expansion of ideal sales channels and service networks has helped to drive sales so far this year, these people said. By the end of September, Ideal currently has 35 offline stores, all of which are direct retail centers; In October, five ideal auto retail centers will open in Xining, Haikou, Wenzhou, Weifang and Nantong. It is expected that in the fourth quarter of this year, ideal auto retail system will cover shanxi, Jilin, Inner Mongolia, Guangxi, Jiangxi, Ningxia and other blank provinces.




      Zhang Xiang, an auto analyst, believes that Ideal Auto's outstanding performance in recent years is mainly due to its cost-effective performance. "Ideal ONE is more than 5 meters long, which belongs to the same level as NexteV ES8. However, the latter is priced above 450,000 yuan, while Ideal with a price advantage of 320,000 yuan. On the other hand, the Ideal ONE can not only be charged, but also refueled. In the field of C-class cars, there are not many new energy vehicles. As the Ideal ONE, there are few models that can both use fuel and be directly charged, which gives it a certain market advantage.




       Zhang Xiang also believes that the loss is the normal state of the new power of car making. For the current stage, neither Nextev nor Ideo nor Xiaopeng has the ability to make blood, and the maintenance of operation mainly depends on its performance in the capital market. "When sales are good, share prices and valuations go up; Higher share prices and valuations allow more money to be raised."




       The higher sales come as Ideal's losses have narrowed significantly. Data show that Ideo Motor has suffered a net loss of 150 million yuan in the first half of 2020 since vehicle delivery began. Meanwhile, Xiaopeng Motor suffered a loss of 796 million yuan in the first half of 2020, and Nextev suffered a net loss of 1.18 billion yuan in the second quarter of this year alone. As a result, ideal's share price has been stable since its listing in July.




      Zhang Xiang stressed that for Nextev, Xiaopeng and Ideal, the current stage is to compete for the number of fans and users. As for the ideal car, which is trying its best to catch up, whether it can beat Xiaopeng is still uncertain. "First of all, ideal has only one product, so product matrix does not have advantages; Secondly, in the C-class car market where the ideal ONE is positioned, strong traditional car companies such as Audi and BMW are also entering the market ONE after another. The market that is transferred to the ideal car will definitely be compressed."

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