Recently, Great Wall Motors announced the latest sales data. In September, the sales volume of the Euler brand was 6,619, a year-on-year increase of 253% and a month-on-month increase of 38%. Among them, the sales volume of Euler Black Cat was 5141, a year-on-year increase of 200.6% and a month-on-month increase of 37.1%. Since March, the sales of Euler black cats have been rising all the way, and sales have reached new highs. The increase in September has also raised the overall sales of the Euler brand to a new level.

At the same price, Euler Black Cat has obvious advantages

    In the same price range, other mainstream independent brands have also launched corresponding model products. They are Changan’s Benben E-Star, Chery New Energy’s Chery eQ1 and BYD’s e1, which are regarded as the main competitors of the Oula Black Cat. Product. In comparison with them, we can find two obvious advantages of Euler Black Cat.

    The first point is the cruising range, which is also the core point of current pure electric vehicles. The Euler Black Cat ushered in a facelift in July. The biggest change is the increase in the cruising range. The Euler Black Cat has a standard cruising range of 351km and a maximum NEDC cruising range of 405km. The NEDC cruising range of Changan Benben E-Star is 301km; the NEDC cruising range of BYD e1 is 305km; Chery New Energy's Chery eQ1 is also 301km. In other words, the Euler Black Cat has an advantage of about 100km in hand and has a longer battery life.

    The second point is the size of the space. The size of the Euler Black Cat is 3,495/1,660/1,560mm, which is a typical A00 standard size, but the wheelbase reaches 2,475mm. Such a wheelbase size exceeds all its competitors. The obvious advantage is to expand the car as much as possible. Actual use of space within.

Don't make "oil-to-electricity" or "policy car"

    On July 24, 2020, the new Euler R1 was officially renamed Euler Black Cat. The Euler Black Cat is built on the exclusive ME platform. This platform is built by the Great Wall Group at a cost of 30 billion and built by more than 500 experts. It is also China’s first exclusive platform for electric vehicles. It is designed based on the needs of pure electric vehicles, greatly improving The safety attributes of Euler Black Cat. The data shows that among the small pure electric models, the Euler brand ranks first in the quality of new cars in the market segment.

    In November 2018, Great Wall Motors stated at the launch conference of the Euler brand: The Euler brand is developed after ten years of painstaking research and development, instead of “oil-to-electricity” or “policy cars”. The first model, the original pure electric model Euler iQ, brings a series of safe, reliable and full of driving pleasure to the new generation of consumers. Euler ORA is a combination of Open (open), Reliable (reliable) and Alternative (non-traditional).

    At the same time, in addition to product-level innovation, Great Wall Motors will also rely on the Euler brand to build a new business ecosystem, and will explore new retail models and traditional channels to form a trinity structure. At the traditional terminal level, in 2018, there will be more than 100 franchised stores, more than 80 store-in-shops, and more than 200 distribution stores in 72 major cities. In 2019, the number of franchised stores will increase to 150 and the number of store-in-shops will be reduced to 20. There are 300 distribution stores. At the level of new retail business, Euler will cooperate with e-commerce platforms such as Tmall, JD.com, Suning.com, and 58.com. In addition, Euler also plans to cooperate with online ride-hailing platforms such as Didi Chuxing, Meituan, and Shouqi Car-hailing.

    Today's Euler brand is represented by Euler R1, which has opened a new concept of urban vehicles. Last year, in 2019 alone, the sales of Euler cars reached 38,865, and the sales of Euler R1 reached 28,498 in 2019, accounting for 73.3% of the total sales of the Euler brand for the whole year. Purchases in these first-tier cities The crowd accounted for more than 90%.

    Previously, Great Wall Motor President Wang Fengying proposed in the motion that small electric vehicles, as an important sub-category of new energy vehicles in the automotive industry, have lower product prices and a smaller parking area. Compared with large electric vehicles, Shanghai has more advantages.