Sales rose again in September. Why are more and more people choosing Lynk & Co?

        Four years ago, the Lynk & Co brand was officially launched in Berlin. Four years later, Lynk & Co Europe's first experience store is about to open in Amsterdam, the Netherlands, and Lynk & Co is going global.

        In the past four years, Lynk & Co has launched a number of new mass-produced cars in China, and accumulated more than 300,000 users.

The latest figures show Lynk & Co sold 18,745 units in September, up 37.7 per cent year on year. In the january-September period, sales totaled 105,937 units, up 18.9 percent from a year earlier.

Accurate positioning of young consumer groups

         First of all, it is worth affirming that Lynk & Co is younger.

         According to Lynk & Co's official data, among Lynk & Co's users, the "post-90s" generation accounts for as much as 40%, and the "post-85s" and "post-90s" generation together account for more than two-thirds.

To some extent, this means that hundreds of thousands of consumers are willing to choose a new brand when they buy a car, rather than the old brand on the market.

From Lynk & Co01 to bLynk & Co5 and now bLynk & Co 06, these products are designed to capture the "young user base".

Lynk & Co01, the first product to be introduced to the market, is a test work of the brand; Lynk & Co02, also belongs to the early product, the price threshold drops, the core movement, personality, control did not change greatly. The aim is to grab market share in compact SUVs of joint venture brands.

Lynk & Co03, the flagship compact class sedan, maintained monthly sales of 6,800 units in August and September. Lynk & Co was also "enhanced" in August 2019 with the launch of bLynk & Co 03+, 2.0t engine and aishin 8AT transmission power combination, breaking 100 in 5.9 seconds, selling price of 185,800 to 228,800. Lynk & Co USES 03 and 03+ to take market share from compact cars.

The Lynk & Co05, 6.7 seconds broken 100, 254 horsepower 2.0t engine, 8 speed manual transmission. Similar to Lynk & Co03 + power configuration; With a crossover SUV, Lynk & Co is poised to grab market share for compact suvs of around 200,000 yuan.

As for Lynk & Co06, the task we need to undertake is to open up a new brand battlefield, with a price range of 100,000-150,000 yuan to grab the market share of joint venture brands.

Lynk & Co launches its products at a fast pace and has a wide market segment, covering different segments such as cars, suvs and crossover models.

Of course, the Lynk & Co is also extending to other models, and the bLynk & Co 03+ is the best example. Other models of light hybrid version, plug-in hybrid version, new energy version have been involved, Lynk & Co to develop a more comprehensive.

Technical endorsement of Volvo

It's hard to believe that Lynk & Co is a four-year-old brand with so much product richness that it's a good platform to push new things on.

The current Lynk & Co products all come from the CMA platform, which is led by Volvo cars and jointly developed by geely and Volvo. It can be understood that Lynk & Co has Volvo's core technology.

Especially in the three major pieces, many of them are designed and built by Volvo, which ensures Lynk & Co's advantages in core technology.

The increase in the number of users has boosted word-of-mouth

         With the gradual expansion of Lynk & Co brand product matrix, the market share is constantly improving, and the brand terminal profit is gradually opened up. 120,000 vehicles were sold in 2018, 120,000 in 2019 and 105,000 in the year to September.

Solid sales reflect the true nature of the brand's products.

Lynk & Co brand promoted new products at a fast pace, rapidly expanding market share, so that the brand's terminal concessions gradually open up, before the space for concessions is limited, but now such as Lynk & Co 01, Lynk & Co 02, such as the old models, to give more profits, lower the threshold for buying, in exchange for stable sales. In August, Lynk & Co01 and 02 sold 3,447 and 2,159 respectively.

With the gradual expansion of Lynk & Co's user group, the evaluation of car use also began to spread benign among users, so that some potential consumers began to consider. That's word of mouth.

From 01 to 05 and the upcoming 06, to more than 300,000 Lynk & Co owners, Lynk & Co has been recognized by consumers and the market.

Conclusion: the sales growth of Lynk & Co brand is closely related to geely's operation and quality control, as well as endorsement of Volvo's core technology and precise positioning of young consumer groups. The above factors combined with the accumulation of public praise have created Lynk & Co today.

The success of Lynk & Co is simple and transparent. Do a good job in the product, find a suitable for their own positioning, will naturally be recognized by consumers.