Bentley will gradually transform into a pure electric brand.

        Recently, Bentley, a luxury car manufacturer under Volkswagen, stated that as the automotive industry begins to comply with stricter emission limits in Europe and China, by 2026, the company’s model lineup will only include plug-in hybrid vehicles and pure electric vehicles. Cars will be fully electrified by 2030.

       Bentley is part of the German Volkswagen Group. The brand has a 100-year history. Bentley said that as part of the company’s “Beyond100” strategy, they will launch two plug-in hybrid vehicles next year. The purpose of this strategy is to Speed ​​up the development of electrified models.

       Due to the severe market contraction, Bentley suffered a loss of 228 million euros in 2018. Although Bentley struggled to achieve profitability in 2019, the 65 million euro profit was like a drop in the bucket and still could not make up for its huge loss in 2018.

      Last week, Volkswagen announced that Bentley had returned to profitability in the third quarter, which was mainly due to the substantial increase in market demand for luxury cars.

      In addition, recently, the CEO of Volkswagen Group Herbert Diss officially announced that from 2021, Bentley will no longer directly belong to the Volkswagen Group, and will merge the Bentley brand into Audi and become a sub-brand of Audi. According to the official explanation, this adjustment is to make Bentley brand coordination more efficient and will not affect the independence of Bentley brand cars in operation.

     The Volkswagen Group is stepping up its deployment in the field of new energy electric vehicles, and its sub-brands Bugatti, Ducati, McLaren and other supercar brands are also peddling and handling to reduce the Volkswagen Group’s economic losses and relieve economic pressure.

     An industry insider said that with the transformation of the automotive industry to new energy, electric and intelligent, the transformation of traditional fuel vehicles to new energy electric vehicles is the general trend. Under the development trend of this era, the life of relatively niche traditional ultra-luxury brand cars is a bit stretched. If the transformation is not as soon as possible, it will become a burden on auto manufacturers' operations.