The new car dividends brought by Ruiji and explorers have an extraordinary effect on the revival of Changan Ford.

    Recently, it was reported that the new Changan Ford Focus Travel Edition model will be officially launched during the Guangzhou Auto Show this year.

    Based on the previously declared information, the length, width and height of the new car are 4678mm/1841mm/1555mm, and the wheelbase is 2705mm. On the power system, the new car will be equipped with a 1.5T turbocharged engine with a maximum output of 174kW and a peak torque of 243Nm. In the transmission system, the new car is matched with an 8-speed automatic transmission.

    After sorting out, it is found that Changan Ford is also building new projects code-named CX727, CX482 PHEV, C490 21MY, CDX706, CD542, CD764 and other new projects. Including a new generation of sharp world, a new generation of Mondeo, and Mach-E products.

    As early as the beginning of 2019, Ford China released the "330 Plan", which planned to launch 30 new cars in China within 3 years, covering Ford brand, Lincoln brand and new energy models. Take Changan Ford as an example. In the past two years, it has launched a variety of new cars such as the new Sharp, Explorer, and Ruiji, and the product introduction speed has increased significantly.

    During the CIIE, Changan Ford and Ford signed a USD 814 million parts purchase agreement to further deepen the strategic cooperation between Changan Ford and Ford, accelerate the launch of Changan Ford’s new products, and introduce more products that meet consumer needs in the Chinese market. Promote the revitalization and development of Changan Ford.

    Data show that in October 2020, Changan Ford's sales reached 20,839, a year-on-year increase of 18.5% and a month-on-month increase of 1.7%. The monthly sales volume and order volume both hit the highest in 16 months. From January to October 2020, driven by new products such as Ford Sharp and the all-new sixth-generation Ford Explorer, Changan Ford SUV achieved a year-on-year growth of nearly 60%.

    Among them, Ford Ruiji's October sales increased by 8.2% month-on-month, and orders increased by 20.6% month-on-month. Ford Mondeo achieved both year-on-year and month-on-month growth for three consecutive months, with a 10.2% month-on-month growth in October.

    Although Changan Ford has achieved growth against the trend, looking at the entire product sequence of Changan Ford, there is still no star model that can provoke the mainstay. The continuous decline in sales of Fox and Focus that year made Ford lack of sales pillar models. However, with the continuous development of Ruiji and the arrival of new explorers, the future can be expected in the compact SUV market and the high-end SUV market.