Recently, major Chinese auto brands have reported their October sales.

As technology improves, more and more people are changing their minds about buying cars.

 The sales volume of self-owned high-end brands has become the focus of attention in the industry. Current sales data, Lynk & Co and red flag, while Great Wall automotive WEY is still in a relatively low period.

Official figures show that Lynk & Co sold 21,868 vehicles in October, while red flags sold more than 23,000, while Great Wall WEY sold 9,076, less than half the number of its two leading rivals.

Obviously, In this wave of high-end self-owned brands, WEY has lagged behind in sales.

Overall bright eye, but hard to hide high open low walk

       Harvard has been excessively dependent on H6 for a long time, and it faces great downward pressure as a whole. While WEY, a high-end brand owned by WEY, has been in a tepid "low walk" state since 2017.

In 2017, self-owned brands in the domestic market began to develop, and WEY became the first one to stand out. 2017 has been a big year for WEY brand. In less than one year, the sales volume of WEY brand reached 86,000 units.

Subsequently, WEY VV6 went public in 2018, which is also the sales pillar of WEY brand today. In September, the sales data of 5,200 units just reached, accounting for 57.61% of the sales volume of WEY brand in that month. The proportions of VV5 and VV7 (including PHEV) are 23.20% and 19.19% respectively.

It is worth mentioning that BOTH VV7 and VV5 once exceeded 10,000 in monthly sales at the end of 2017.

One step ahead, but by Lynk & Co step by step

WEY from the Great Wall and Lynk & Co from geely were all newly released high-end domestic brands around 2017.

WEY completed the total sales of over 100,000 in January 2018, while the first model of Lynk & Co 01, a high-end Lynk & Co brand owned by geely, was launched less than two months ago.

During this period, WEY Institute of Great Wall is certainly recognized as the pioneer and leader of domestic high-end brands.

It has to be said that VV5 is quite successful in the first stage of listing. After THE market is laid the foundation, VV5 is quickly supported by a large number of fans as soon as it is listed, and the orders in the first month of listing break 10,000.

But with the listing of Lynk & Co01, the WEY brand quickly lost its popularity.

After VV5 and VV7 achieved another sales volume of 10,000 in January 2018, sales data of 4,341 vehicles and 4,188 vehicles were handed over in February. After the precipitous drop, the two cars never sold more than 10,000 units.

Since then, the VV6 launched in October has maintained an average monthly sales of 4,000 and 5,000 units, supporting the WEY brand.

Based on the sales trend of last year, Lynk & Co has a long way to go from WEY, but compared with the trend of this year, the gap is obviously further widening.

Based on the sales volume of years ago, the sales volume difference was acceptable. However, after the epidemic was brought under control, the increase of WEY appeared moderate compared with the explosive growth of Lynk & Co. Moreover, Lynk & Co added a bLynk & Co 05 in May this year, while WEY is still VV5, VV6 and VV7.

WEY product matrix is single, product update is slow

Cause now this situation, with the product matrix is not rich has a lot to do with.

Throughout WEY's models from VV7 to VV5 to VV6, even the new energy P8 models have basically the same appearance and similar interior.

Moreover, from the perspective of product coverage, the three models of WEY brand cover the market of medium SUV and compact SUV, as well as the extended version of new energy models. Lynk & Co covers compact cars and compact suvs, and extends Lynk & Co3 + performance models and bLynk & Co 05, which is "upgraded" to the brand, as well as Lynk & Co 06 at the entry level, so as to lower the threshold and increase the audience.

Then there are the big three. We can't say that the three major models of WEY's are not good, but the Volvo technology behind Lynk & Co is more acceptable, and the CMA architecture is Shared between Lynk & Co and Volvo.

Another problem is the powertrain, this 2.0T+7 speed dual clutch powertrain has become the Great Wall's high-end or high-fitting model standard. However, some models of this powertrain also have problems such as high fuel consumption and abnormal sound of gearbox, which are difficult to solve.

Fortunately, WEY brand is still actively seeking change, and the tank 300, which is highly expected, is its next ice-breaking model.

          After going on sale at the end of September, the dog sold an impressive 7,013 units in October. It is up to the tank 300 to see if it can replicate the dog's sales performance. VV3, based on the Lemon platform, will also be available next year. Although The WEY brand has used the "Tank" and "Lemon" platforms, it still takes time to turn them into sales.

        Conclusion: From the sales of 10,500 units in November 2019 to 9,076 units in October this year, WEY brand has not sold more than 10,000 units for 10 months. Although WEY had a good start, the situation in the later period was high and low. Tank and lemon platform may help sales, but it takes time.