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Faw Toyota said it had entered the year-end sprint period with record Sales in November

Publish Date: 2020.12.08

        Faw Toyota's retail sales hit a record high in November.




        On December 7, according to the official news of FAW Group, FaW Toyota sold 81,080 cars and 82,676 terminals in November, and orders reached 81,034. Among them, retail sales reached a record high, with a year-on-year increase of 18%.

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        From January to November this year, FAW Toyota's cumulative sales volume reached 715,000 units, 17 percentage points ahead of the market, accounting for 4.4% of the market share, up 0.5% from the same period last year.




       In terms of models, according to FAW Toyota, the sales of its key products continue to rise. The overall sales volume of the "Engine Family" brand is 15,142. The annual sales volume of Asian Dragon Twin Engines is 195% higher than that of the previous year, setting a new record for a single month. Carola twin Engines E+ reached the previous year than 118%, a new record for a single month; At the same time, rongfang gasoline version of a record, rongfang twin engine version of a record month.




        Faw Toyota said that entering the sprint period at the end of the year, the economic environment has returned to normal growth, the automotive market is strongly supported, all brands to accelerate the strategic layout, sprint annual goals at the same time, more speed up the transformation.




        Faw Toyota announced in July that it had accumulated more than 8m vehicles. At the 18th Guangzhou International Auto Show just past, FAW Toyota announced that it aims to become an automobile enterprise with annual sales of one million cars, over 10 million customers and over 100 billion revenue by 2022.




         Faw Toyota is stepping up full speed into the TNGA era. In 2019, FAW Toyota's TNGA plant was completed in Teda, which is Toyota's first TNGA plant overseas. In addition to announcing new targets at this year's Guangzhou Auto Show, FAW Toyota also unveiled three new products based on the TNGA architecture -- the world's first models ALLION, Rongfang Twin Engines E+ and Yize twin engines. According to FAW Toyota, its TNGA products now account for 84% of the total sales volume, and tnGa-based models have been completed.




        In 2018, FAW Toyota put forward marketing 3.0 strategy. According to the data, as of October, the profit level of FAW Toyota dealers increased by 48% year-on-year in 2020. In addition, FAW Toyota's inventory ratio has held steady at around 0.7, having fallen to between 0.3 and 0.4 in August.

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