In the second half of the year, the domestic auto market started five consecutive months of strong year-on-year growth, narrowing the gap between the cumulative sales of the soon-to-end 2020 auto market and the same period last year. Among them, the new energy market, with the outstanding performance of 128.6% year-on-year growth in November and 24.8% year-on-year growth, successfully recovered the year-on-year growth of cumulative sales from January to November, and is expected to become the first market segment to realize the annual sales growth against the trend.

         It is important to note that after the fuel car market share is shrinking, and gradually abandoned by automakers a00:1450:8006, A0 level products, to rediscover the meaning and existence in the new energy markets as including wuling, euler brands such as miniature pure electric hot bully list, let the low end of the pure electric product becomes the new energy market to promote sales of the strength of a force that cannot be ignored.

        Insiders believe that the low-end market of new-energy passenger vehicles is becoming a new blue ocean with the low cost advantage of the products and the promotion and guidance of the two-point policy, and the development of the high and low ends of the new-energy passenger vehicle market will continue in the future.

The car market continues to recover, new energy sales growth rate back to the positive

       The sustained rapid growth of the domestic passenger vehicle market in the second half of the year is gradually making up for the market lost in the first half of the year due to the epidemic. Published by a federation in November 2020 domestic passenger car market volume, which retail for 2.081 million units, up 8.0% from a year earlier, 4.5% from October, in five consecutive months, achieve about 8% in the past two years the highest growth in November 1 - domestic passenger car sales success breakthrough 17 million vehicles, compared with 18.542 million in the same period last year sales gap with only 1.54 million vehicles.

        According to the Federation, the cumulative growth rate of passenger vehicle retail in The january-November period was down 8.3 percent year-on-year, up 2 percentage points from the 10.2 percent year-on-year decline in The January-October period, reflecting the steady recovery of the industry. It is expected to reduce the total volume of passenger vehicle sales by less than 1.4 million units for the whole year, and the growth rate will be down about 7 percent year-on-year.

        Among them, in addition to luxury cars leading the market with strong performance, achieving a year-on-year growth of 27% and a month-on-month growth of 5%, it is also worth noting that the growth rate of new-energy vehicle passenger vehicle market is also higher than that of macro car market, showing a rapid growth trend at the end of the year.

        In November, the wholesale sales of new energy passenger vehicles in China reached 180,000, up 128.6% year on year, and 24.8% month on month, among which pure electric vehicles contributed a lot. The wholesale sales of new energy passenger vehicles in November reached 150,000, up 122.3% year on year.

        Thanks to the sharp growth in November, the cumulative sales growth of domestic new-energy passenger vehicles this year has also turned into a positive one. The wholesale sales volume of new-energy vehicles in the january-November period reached 960,000 units, with a year-on-year growth of 5.7%.

        According to the Association, with the increase of 20,000 cars in Beijing and panic buying of new energy vehicles in Shanghai, coupled with the strong pursuit of new energy production and sales by enterprises, it is expected that the domestic new energy vehicle market in the last month of the year will continue to grow at a high rate compared with the previous month. In addition, the willingness of first-tier cities, especially Shanghai, to buy new energy vehicles in the future is expected to continue to rise, which may form a demonstration effect for second - and third-tier cities. It is predicted by the Association that the sales volume of new energy is expected to be 1.26 million in 2020, and the new energy vehicle market will enter a high-speed growth cycle in 2021. The market size is expected to be about 1.7 million, including 1.5 million passenger vehicles.

The low end of the market is new blue

        According to the sales list, the top three models in November were Wuling Hongguang MINI EV, Domestic Tesla Model 3, and Ouban Cat. Among them, Wuling Hongguang MINI EV sold 33,000 units, Tesla Model 3 sold 21,600 units, and Ouban Cat sold 9,500 units.

It is worth noting that the guided price range of Wuling Hongguang MINI EV is only 288-38,800 yuan, which is the lowest price of new energy passenger vehicle in China at present. The guided price range of Ou Shielding Cat is 698-84,800 yuan. The two low-end products of A00 and A0 successfully sell well, which has attracted public attention.

       Power is a matter of fact, in the high-end, the realization of brand has become an independent brand up common development under the background of the path in recent years, due to more weight and launch more cater to consumer upgrade tendency, at the same time also can provide help for premium brand and profitability improve the high-end products, market positioning of lower level a00:1450:8006, A0 fuel car market at present has overall contracting.

        However, the lower end of the market, which had been abandoned by the self-owned brands in the market of fuel vehicles, not only found its own new meaning in the era of electrification, but also became a key link to boost the new energy market share of the whole self-owned brands.

        In November, according to a statistics by cib a00:1450:8006 level of new energy pure electric vehicle sales to 48000 vehicles, occupy 32.0% of the total sales of pure electric vehicles, in addition to the wuling MINI macro light EV, shielding the cat outside, new energy vehicles this year accumulative total sales ranking top 10 models, and chery small ants eQ1 and baojun E100 into the list of low-end products accounted for 4 seats.

        Cui Dongshu, secretary general of the Federation, believes that there are two factors behind the popularity of A00 and A0 models in the new energy market: market and policy. "Under the influence of double points, enterprises must produce a large number of new energy vehicles to obtain new energy points and reduce their average fuel consumption, which is the guiding effect of the double points policy," Cui dongshu said.

         "A00:1450:8006, A0 new energy vehicles will play at relatively low prices, open a new market space, to 100000 yuan, 50000 yuan the following, or even 30000 yuan can effectively cars have the purchasing power of consumer groups, in addition, by using cost greatly reduced, so that they can afford, with the car, to expand the market scale, expand the market space."

         "The micro electric vehicle market has become a new blue sea, and if it can be exported, the overseas market will also become a monster, both the domestic market and the overseas market development trend is extremely optimistic, high and low end electric vehicle development space is large. "Cui dongshu said.