At this stage, for brands with self-built energy supplement facilities, they are more able to "circulate fans" to C-end private consumers.

        2020 is destined to be an unforgettable year for Xiaopeng Motors. On April 27th, with the official launch of its second pure electric coupe, the Xiaopeng P7, it began a journey of branding up and looking for its own label. The appearance of this model can also be regarded as a Chinese independent brand finally With the existence of direct benchmarking Tesla Model 3.

        In addition to confronting strong enemies on the product side, the competition between the two parties in the self-built energy supplement system has also begun to become increasingly fierce. During the Beijing Auto Show, He Xiaopeng, who was on the platform in person, announced that Xiaopeng’s free supercharge plan is available to all first non-operating owners of Xiaopeng Motors during the service period, providing them with charging at designated charging stations (stations) during their use. Lifetime free charging service of 3,000 kilowatt-hours of electricity per vehicle per year.

        Not only that, it is reported that Xiaopeng Supercharge will build an overcharge network with partners, including State Grid, China Southern Power Grid, Special Call, Xingxing Charging, Xiaoju Charging, etc., and select sites with good locations/services among partners. Combine with self-built super charging site to provide users with free charging service.

        With immediate effect, the plan has covered 24 cities including Beijing, Shanghai, Guangzhou, Chengdu and Hangzhou. Xiaopeng overcharge plans to implement free overcharge services in no less than 60 cities before December 31 this year. By the end of the second quarter of 2021, it will cover no less than 200 cities.

        Judging from the results achieved at this stage, this new car can be described as overfulfilling the task. Recently, Xiaopeng Automobile officially announced that since the start of the free charging service (free charging for Xiaopeng Automobiles) at Xiaopeng’s supercharge station on September 26, 2020, as of December 29, 2020, the brand has achieved 100 Lifetime free charging service for 670 sites in the city.

         Last month, the reporter also actually experienced Xiaopeng’s free overcharge service in downtown Shanghai. Regardless of the charging speed and ease of use, it can indeed solve the user’s pain points in replenishing energy to a certain extent. In the process of the new energy market survey, after talking with a potential user of Xiaopeng P7, I learned that in addition to the appearance and intelligence of the vehicle, free overcharge is the key point that attracts him the most.

        From this point of view, at this stage, brands with self-built energy supplement facilities are more able to "circulate fans" to C-end private consumers. In contrast, as of December 20, according to the latest data released by Tesla, it has 600 super charging stations in the Chinese mainland market. And just yesterday, Weilai's 100th overcharging station has officially settled in Chongqing, and the number of power exchange stations has been deployed to 170. It can be said that as a member of the head echelon, another silent war between the three has quietly started.