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Dongfeng Qichen is officially included in Dongfeng Nissan's subsidiary Expert: Resource integration is conducive to coordinated development

Publish Date: 2020.12.31

Dongfeng Qichen was officially incorporated under Dongfeng Nissan's banner.

东风日产,启辰,东风日产,东风启辰

        On December 28, Dongfeng Motor Co., Ltd. announced that it has decided to integrate Dongfeng Nissan Passenger Vehicle Co., Dongfeng Qichen Motor Co., and Dongfeng Motor Co., Ltd. Equipment Company and Dongfeng Motor Co., Ltd. Components (Group) Co., Ltd. It is reported that after this integration, Dongfeng Co., Ltd. will have five major business units, namely Dongfeng Nissan Passenger Vehicle Company, Dongfeng Infiniti Automobile Co., Ltd., Dongfeng Motor Co., Ltd., Zhengzhou Nissan Automobile Co., Ltd. and Dongfeng Motor Parts (Group) Limited company.


       The core of this integration is that Dongfeng Qichen will be incorporated into the management of Dongfeng Nissan, changed from an independent brand to the second brand of Dongfeng Nissan Passenger Vehicle Company, and from Dongfeng Co., Ltd. to a headquarters-level organization of Dongfeng Nissan. The product level will continue Give full play to the unique advantages of local technologies in new energy and intelligent connectivity, and explore new travel business models, and contribute to the development of Dongfeng Co., Ltd.'s overall transformation to intelligent, interconnected, electrified, and shared. While Dongfeng Nissan will continue to maintain its original business, and promote high-quality development together with the Qichen brand.


       Dongfeng Co., Ltd. stated that this integration is a major reform subject driven by Dongfeng Co., Ltd. based on strategic considerations by shareholders of both parties, through business integration, restructuring and optimization.


       Ren Wanfu, a senior automotive industry analyst, said that the numerous companies and brands of Dongfeng Group have been one of the important factors restricting Dongfeng Group's further progress over the years. Dongfeng’s move is to deepen reforms and integrate resources to facilitate better coordinated development of its business units. For Venucia, the days have gone from bad to worse after flying solo. Now that it returns to Nissan Passenger Vehicles, it can get more resources from Dongfeng Limited, which will help the Venucia brand to make up for its lack of strength, and sales should be improved.


Dongfeng Qichen brand was established in 2010.


        In 2017, the Venucia brand officially became independent. It left Dongfeng Nissan and was directly owned by Dongfeng Motor Co., Ltd., and was on the same level as Dongfeng Nissan. The brand also changed from Dongfeng Nissan Venucia to Dongfeng Venucia.


        Dongfeng Qichen's sales in 2018 and 2019 saw a decline of 6% and 8.6% respectively.


       Dongfeng Motor Co., Ltd. (DFL)'s passenger car business segment (including Dongfeng Nissan and Dongfeng Qichen) and Dongfeng Nissan sold 135,816 units and 126,609 units in November this year, an increase of 8.2% and 10.3% respectively.


         On July 27, Dongfeng Motor Group announced that it intends to apply for an initial public offering of RMB ordinary shares and to be listed on the Shenzhen Stock Exchange’s Growth Enterprise Market. The purpose of the listing is to improve the corporate governance structure and create a domestic and overseas financing platform.


         Less than three months later, on October 13, the Shenzhen Stock Exchange disclosed that it had accepted Dongfeng Motor Group's application for listing on the Growth Enterprise Market. The latter estimated that the financing was 21.033 billion yuan, and the sponsor was CICC.


On October 17, the official website of the Shenzhen Stock Exchange showed that the listing review status of Dongfeng Motor Group was changed to "inquired".


On December 4, the Shenzhen Stock Exchange’s Growth Enterprise Market Listing Committee was scheduled to review the IPOs of four companies, including Dongfeng Motor Group, on December 11.


On December 11, the audit meeting of the Listing Committee of the Shenzhen Stock Exchange showed that the audit status of Dongfeng Motor Group had been passed.


         On December 17, Dongfeng Technology issued an announcement that the company recently received the "Approval on Matters Relating to the Asset Restructuring of Dongfeng Electronic Technology Co., Ltd." issued by the State-owned Assets Supervision and Administration Commission of the State Council ("State-owned Assets Supervision and Administration Commission of the State Council"). Agree that the company will issue shares to Dongfeng Motor Parts (Group) Co., Ltd. to purchase its 50% stake in Dongfeng Mahler Thermal Systems Co., Ltd., Shanghai Fleetguard Filter Co., Ltd., and Dongfeng Fuji Thomson Thermostat Co., Ltd. 50% equity, Shanghai Dongsen Real Estate Co., Ltd. 90% equity, Dongfeng Faurecia (Xiangyang) Exhaust System Co., Ltd. 50% equity, Dongfeng Faurecia Exhaust Control Technology Co., Ltd. 50% equity, Dongfeng Federal-Mogul Shiyan) Engine Parts Co., Ltd. 40% equity, Dongfeng Fawer Pump Industry Co., Ltd. 30% equity, Dongfeng Cooper Automotive Parts Co., Ltd. 30% equity overall plan.

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